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The Future Looks Bright for Solar in Massachusetts

Despite U.S. cold weather shattering records, the Bay State is still doing a little sun worshipping as Massachusetts announces solar and other clean energy funding.  Like us at MSLGROUP, the Patrick Administration certainly seems to have gotten SEIA’s memo with its several recent moves to help Massachusetts #GoSolar: Earlier this month, Mass. Governor Deval Patrick announced, as part of his 2014 budget, $52 ...

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Social and Substance: Green and Sustainable PR Best Practices

In recent years, the cleantech industry has faced more than its fair share of challenges—from high profile company failures to bankruptcies to reduced VC investments. For the journalists and industry analysts covering this emerging space, reporting on the highs and lows has made them even savvier, more critical and more demanding on the businesses they research and the executives they interview.  ...

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Survey Says…

It's always best to be in the know, behind the scenes, to be a part of the "in" crowd. So, we asked and you told us. Check out the survey  we conducted with reporters and analysts to find out what makes them tick- why do they cover sustainability? How do they choose their stories? Where do they see coverage going in the future? And more...   Download the survey, look at the gra ...

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Survey Shows: Social Media is a Critical PR Element for B2B Technology & Energy Marketers

Today, we released the results of a 2012 summer survey of cleantech, energy and sustainability reporters and analysts. In conducting the survey, we learned a lot of interesting things about the reporters and analysts with whom we work on a daily basis here at Schwartz MSL, with many of the findings applicable for PR teams across other markets like consumer, technology and healthcare. As we said last week, t ...

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Cleantech PR: Virdia Launches to Bring a Horse to All Those Carts

It's not hard to get me excited about clean technology companies since I believe so strongly in their impact on the economy, the environment and the overall good of humankind. And at Schwartz MSL, we're fortunate to handle public relations for a number of true "platform" type of players that are not only selling products, but also providing the necessary "building blocks" to enable an en ...

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Cash for Caulkers Takes Center Stage; Energy Efficiency’s PR Problem

President Obama "filled in the cracks" on the long-rumored Cash for Caulkers program yesterday as part of a new jobs plan. The latest details have consumers eligible for a $12,000 tax credit if they take steps to weatherize their homes. The goal would be to put contractors back to work and also stimulate the buying of home products aimed at energy efficiency, which would be good news for Home Depo ...

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Cash for Caulkers Creator Comes to GreenBeat 2009; Weatherization TNBT?

This afternoon at GreenBeat 2009, John Doerr will give a keynote focused on the main theme of the event: The Smart Grid. With the recent $3.4 billion in stimulus funds allocated to projects, the smart grid market has a PR problem, becoming a lightening rod for debate about its cleantech and stimulus credentials.I am of the personal opinion that any technology that reduces our energy use is cleantech. I also ...

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Vinod Khosla: Cleantech Will Produce Ten Googles

Sarah Lacy has a great interview with Vinod Khosla on Yahoo! Tech|Ticker, talking about the incredible opportunity that the Cleantech Revolution is creating for companies and investors. Khosla basically says that the Cleantech movement will "produce ten Googles."How is that possible? Khosla says that Cleantech is not about solar, wind or biofuels, but about re-engineering the way society lives, fr ...

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VCs, States & Stimulus Continue to Fuel Cleantech; Light Shines on LEDs & Plasma

April may be taxing for many, but for the Cleantech industry it seems as though things hit rock bottom in Q1. Based on the news of the last two weeks, April funding showers may bring Q2 flowers.Venture capital, state tax credits and stimulus money have started flowing into a number of cleantech and energy markets, giving the market a lot to PR about. During this week alone, we have seen two lighting-related ...

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Stimulus Particulars: 7x 2008 Cleantech Venture Capital Investment

To say that the stimulus package currently under review contains significant support for renewable energy, green and cleantech would be a gross understatement. Depending on whose data you use, it is roughly five-to-seven times the total of all VC investment in cleantech in 2008. Or, a little more than twice the total revenue of the solar industry. Wow.So where is the money going and what is being proposed? ...

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Blogging the Inauguration…Through Green Colored Glasses

I'll be posting on the historic nature of the stimulus package and the government relations opportunitiy for green companies, projects and technologies, as the federal government becomes the world's largest investor in cleantech. But first, I want to make sure I capture the green elements (if any) of Obama's presidential inauguration speech. Obama began his speech slightly before 9:07 a.m. PST and in l ...

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The Clean Dozen: 12 (actually, 13) Markets to Watch in Cleantech in 2009

As we enter 2009, we wanted to take a look at cleantech markets we think will get the lionshare of the media attention during the year. We're calling it the Clean (Baker's) Dozen. We made our selections based on a variety of factors including 2008 venture funding, 2008 media attention, ties to existing large industries (auto, construction) and viability for commercialization.Here is the list:-Thin-film sola ...

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