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SPI 2012 – Thoughts From the Show Floor

The Schwartz MSL team is in Orlando this week for Solar Power International 2012 (SPI), facilitating meetings between our clients and the number of reporters and analysts at the show.As we mentioned on Monday, the show has been abuzz with the strong Q2 numbers announced at the outset of the conference and the keynote by Bill Clinton, who spoke yesterday afternoon and brought down the house.But from a market ...

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Solar Power International 2012: Bill Clinton on Solar, Creative Cooperation and Free Beer Tomorrow

Whatever your political affiliation or personal opinion of the man, there’s no denying Bill Clinton’s skills as an orator. Fresh off his DNC speech (which is already being described as one of the best of his career), the former president spoke to a room full of solar folks today at Solar Power International (SPI). His talk was filled with kudos, ideas and some straight dope on where he sees the ...

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Show Buzz: Solar Power International kicks off with Record Q2 Numbers From SEIA and GTM

Tomorrow kicks off the first day of Solar Power International (SPI). We’re looking forward to spending the week helping our clients navigate the many media and analyst meetings we’ve arranged. We are also glad to get an opportunity to meet with some of the start-ups and established players driving new, innovative solutions across the solar ecosystem.Although this year’s SPI will most likel ...

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SPI 2012: Solar’s Growing “Bankability”

The term bankability is thrown around a lot in solar these days, and I expect to hear it even more on the floor of Solar Power International next month. It has become a mantra for many PV companies—large and small—not only to describe technologies and projects, but even for the businesses themselves. In addition to distancing themselves from high-risk/highly publicized failures (I won’t sa ...

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Cleantech – Where are the Success Stories?

In 2012 and likely into 2013, it's more important than ever for the Cleantech industry to focus on companies that aren't just innovating and producing in a lab. We need to focus on companies that are creating businesses that will take the industry to the next level. ...

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Solar Power International 2010 Buzz: Treasury Grants, AB 32, Inverters, etc.

I'll be the first to admit that I was pleasantly surprised with the venue and location of this year's Solar Power International. The LA Convention Center, although very spread out, was a good venue to hold an industry event that is almost bursting at the seams with interest and enthusiasm.So what was the buzz at this year's Solar Power event from a public relations' (PR) perspective? Here are some quick sna ...

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Green Public Affairs: $3.4 Billion in Stimulus Funds Coming to Smart Grid Tomorrow

News today, that the Department of Energy will dole out $3.4 billion in Smart Grid stimulus money tomorrow, in what was already shaping up to be a noisy public affairs and public relations week at Solar Power International. The first speculation that something was coming soon was posted by Matt Marshall of VentureBeat this morning.With much of the US utility market and solar industry gathered in Anaheim for ...

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Green Stimulus Funds Flow from Treasury Grants: Wind in the Sails of Cleantech

Important news yesterday that the Treasury Department has granted more than $500 million in grants to some major cleantech projects, most of them related to wind power. These grants are in cash versus the traditional 30 percent tax credit that companies had been receiving. Expect solar, wind and biofuels projects to receive additional funding in the coming months.With new cash flowing in from the government ...

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Solar Demand Increases Internationally; US Next?

Interesting post today from Camille Ricketts at VentureBeat discussing how solar demand in Europe and Asia is on the rise amid falling prices, whereas the US has yet to heat up. The post tosses out some cost per watt statistics from abroad (which may annoy those that would like to see $/kwh or levelized cost of electricity--LCOE--used as the metric), presenting China as the cost leader.Like I've been hearin ...

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SemiCon is dead; long live Intersolar!

This week saw the Intersolar conference come to San Francisco, hosted by a bigger event: SemiCon. And while Intersolar was relegated to Moscone West, with the larger SemiCon in the North and South halls, popular opinion was that the situation could be flipped in the near future.Want proof? How about Applied Materials exhibiting at Intersolar and not at SemiCon. Unthinkable five years ago. At least their sit ...

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Running the Solar PR Event Gauntlet

This is an interesting time of year in the solar PR world because while other markets are looking to cool down post Memorial Day in terms of events and major, non-earnings announcements, the solar world is just heating up. From late May through October, we will have five major solar events in the US and Europe, starting with Intersolar 2009 in Munich last week, that will drive a frenzy of company launches, ...

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Wind Power 2009: Debunking the Coastal Bias

Much like Solar Power International last fall, Wind Power 2009 had the feel of a boom economic environment on Day 1, with the exhibit hall pretty well trafficked and most people upbeat about industry progress. That's not to say I didn't hear the phrase "credit crunch" during the day, implying that the financial lending thaw hasn't taken full effect.But what amazed me wasn't that the industry seeme ...

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