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The Future Looks Bright for Solar in Massachusetts

Despite U.S. cold weather shattering records, the Bay State is still doing a little sun worshipping as Massachusetts announces solar and other clean energy funding.  Like us at MSLGROUP, the Patrick Administration certainly seems to have gotten SEIA’s memo with its several recent moves to help Massachusetts #GoSolar: Earlier this month, Mass. Governor Deval Patrick announced, as part of his 2014 budget, $52 ...

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Solar Financing Stays Hot, Is The Rest Of The Industry Heating Up Too?

The good news just keeps rolling in for solar financiers. Today, residential solar financing company OneRoof Energy announced an impressive $100 million in financing from Morgan Stanley and Main Street Power Company. As Greentech Media reports: “This fund brings the total announced funds for residential solar projects in the U.S. to $3.6 billion, and $350 million already in 2013, according to Shayle K ...

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SPI 2012 – Thoughts From the Show Floor

The Schwartz MSL team is in Orlando this week for Solar Power International 2012 (SPI), facilitating meetings between our clients and the number of reporters and analysts at the show.As we mentioned on Monday, the show has been abuzz with the strong Q2 numbers announced at the outset of the conference and the keynote by Bill Clinton, who spoke yesterday afternoon and brought down the house.But from a market ...

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Solar Power International 2012: Bill Clinton on Solar, Creative Cooperation and Free Beer Tomorrow

Whatever your political affiliation or personal opinion of the man, there’s no denying Bill Clinton’s skills as an orator. Fresh off his DNC speech (which is already being described as one of the best of his career), the former president spoke to a room full of solar folks today at Solar Power International (SPI). His talk was filled with kudos, ideas and some straight dope on where he sees the ...

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Show Buzz: Solar Power International kicks off with Record Q2 Numbers From SEIA and GTM

Tomorrow kicks off the first day of Solar Power International (SPI). We’re looking forward to spending the week helping our clients navigate the many media and analyst meetings we’ve arranged. We are also glad to get an opportunity to meet with some of the start-ups and established players driving new, innovative solutions across the solar ecosystem.Although this year’s SPI will most likel ...

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Cleantech – Where are the Success Stories?

In 2012 and likely into 2013, it's more important than ever for the Cleantech industry to focus on companies that aren't just innovating and producing in a lab. We need to focus on companies that are creating businesses that will take the industry to the next level. ...

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Why Solar PR Should Focus on New Markets – Texas Utility Signs Monster PPA

Today, a solar developer and CPS Energy, a utility in San Antonio, signed a power purchase agreement (PPA) for a 400 megawatt (MW) solar plant. It’s expected to be the largest project in all of Texas and one of the largest in the U.S. Interestingly, for Texas, record-breaking heat waves and subsequent brownouts make solar a no-brainer. Solar tends to produce at its highest output in the middle of the ...

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Cleantech PR: Military Appetite for Renewable Energy to Grow more than 10X According to Pike Research

With the 2010 midterm elections resulting in a GOP majority in the House, a lot of pundits predicted that federal government support of renewable energy would dry up. But now it looks as though support for renewables will come from what is widely regarded as the most conservative of all government institutions: the US military. According to a new report from Pike Research, military deployments of renewable ...

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Is Security the next big PR Message for Renewables?

One of the biggest changes in renewables over the last decade was the shift in motivation from environmental to economical. Through rapidly decreased costs and major policy changes, solar and wind became a viable alternative and even a strategic economic investment for many businesses and individuals. Economics is still the driving message, but a new and interesting message has emerged:  National Secur ...

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The Evergreen Solar PR Nightmare: Shareholders and Taxpayers are Strange Bedfellows

In one of the most disappointing moves in the era of taxpayer and policy-backed cleantech, Evergreen Solar announced that it will close its Devens plant and lay off 800 people. This after taking $58 million in state taxpayer money to construct the plant.As a PR professional and as someone who works for a firm that also offers GR services, there is no silver lining in this news. In an political era of absolu ...

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