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Green Jobs, Green Buildings, Green Future

The name of the game this election season is jobs.And when it comes to green jobs, the sectors that are driving clean power creation, energy efficiency and sustainability have proven to be stronger, growing faster, and faring better than many other job sectors have over the past few years.  (That’s at least according to groups such as the Economic Policy Institute; look at any number of websites ...

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Three Questions: Martin LaMonica of MIT Technology Review

Prior to helping start the Cleantech Practice at Schwartz MSL, my technology PR career kicked off in the late 90s with a focus business-to-business software and infrastructure companies like MapInfo, webMethods and IONA. My days were spent talking about the evolution of web services and standards like XML, UDDI, .Net, Java and others, and how they impacted the development of ecommerce, business process auto ...

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Black & Veatch Electric Utility Report: Smart Grid has a PR and Marketing Problem

If a smart grid program launches but no one hears about it, does it save a kilowatt hour? As mentioned yesterday, Black & Veatch recently issued its annual electric utility report which surveys the nation's utilities on the top issues facing them in the areas of operational efficiency, profitability and regulatory compliance. In that post, I discussed how regulatory certainty is a major issue that is ca ...

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Black & Veatch Utility Report: Reliability, Aging Infrastructure, Environment and Long-term Investment are Top Issues

Black & Veatch issued its annual electric utility report which surveys the nation's utilities on the top issues facing them in the areas of operational efficiency, profitability and regulatory compliance. The findings of this years report were fascinating on a number of levels, but one major thing stood out to me: the top four issues are definitively linked by a single problem.According to the survey, r ...

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Plenty of renewables interest but where’s the money?

There was standing room only as the Renewable Energy Finance Forum (REFF) – London  - Europe’s largest and most established event for renewable energy finance and investment, which celebrated its 12th year anniversary. The highly successful 2-day conference united 400 investors and project developers from over 25 countries.Lord Browne opened the conference that facilitated thought-provoking ...

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Cleantech’s Hottest Start Ups: Forbes and SharesPost

One quick hit this Monday morning involving a Schwartz PR client and the cleantech start-up world. Forbes created a slide show featuring the 12 hottest cleantech start ups according to SharesPost.At SharesPost.com, you can find bulletin boards of private company shares, including offers to buy and sell in companies like Suniva, Bloom Energy, Amyris Biotechnologies, Altra Biofuels, Altarock Energy, eSolar, G ...

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Cleantech Venture Capital, Financing and IPOs Heating Up

It's beginning to look a lot like Christmas for a number of cleantech companies in solar and smart grid, as the project finance, venture capital and IPO markets continue their winter thaw. News of new deals has capped off what has been a pretty good PR month for the cleantech industry.Last week Silver Spring Networks announced a $100 million round of financing, which was a surprise if only because the compa ...

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Cash for Caulkers Takes Center Stage; Energy Efficiency’s PR Problem

President Obama "filled in the cracks" on the long-rumored Cash for Caulkers program yesterday as part of a new jobs plan. The latest details have consumers eligible for a $12,000 tax credit if they take steps to weatherize their homes. The goal would be to put contractors back to work and also stimulate the buying of home products aimed at energy efficiency, which would be good news for Home Depo ...

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Cash for Caulkers Creator Comes to GreenBeat 2009; Weatherization TNBT?

This afternoon at GreenBeat 2009, John Doerr will give a keynote focused on the main theme of the event: The Smart Grid. With the recent $3.4 billion in stimulus funds allocated to projects, the smart grid market has a PR problem, becoming a lightening rod for debate about its cleantech and stimulus credentials.I am of the personal opinion that any technology that reduces our energy use is cleantech. I also ...

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Great Cleantech Event Week: Dow Jones Aternative Energy & GreenBeat 2009

The next few days will be fun as the Silicon Valley VC and private company investment community comes together at two Cleantech events. Full disclosure: We're doing PR for one of the events and have six clients speaking at the other.First, today and tomorrow, the Dow Jones Alternative Energy Innovations conference kicks off with CEOs from 39 CEOs presenting why their company will be one of the ones that hel ...

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Good PR for Green Manufacturing: Studies Show Job Growth

Monday morning saw two pieces of good news for the Green Economy as it relates to job creation.A study published by three universities shows that President Obama's focus on Green Collar jobs will help create 1.9 million jobs and boost annual household income by $1000. If the $1000 figure focuses on an increase in gross household income, the study likely fails to measure the increase in discretionary househo ...

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Green Public Affairs: DOE Details $3.4 Billion in Smart Grid Grants

The DOE issued a release today about the $3.4 billion in grants issued as part of the American Recovery & Reinvestment Act (ARRA, aka the Stimulus Package). The release is here and there are links for downloading details on who will receive the funds as well as a map of where the funds will be invested.It is a happy day for Smart Grid technology and service providers. ...

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