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Some Random Thoughts: Green PR & GoingGreen

Some random thoughts on which I may expand later after digesting the week at GoingGreen:-There is a debate between two camps in solar and other incentive-boosted renewables. One camp says there needs to be a focus on markets with resources (abundant sunlight) and less emphasis on public policy. The other camp thinks that policy is the major issue short and long term. I think they are both right in that even ...

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PG&E: Willing adopter or reluctant participant?

PG&E spoke at yesterday's GoingGreen event and talked a bit about their work in renewables. The speaker didn't take any questions from the audience at the end of the presentation and really just read a laundry list of investments they have made in plants.Now everyone knows that they are mandated to get a certain percentage of energy from renewables, so the traction they have made is not surprising. The ...

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Bright Source: Solar Market Will Eventually Shift Focus

Original post here. Posting from the AlwaysOn GoingGreen conference and kicking off with the 8am solar panel. As you can imagine, the first question was related to how the ITCs and other policy-driven subsidies around the world dictate the focus of solar companies. David Holland, managing director of Australia-based Solar Systems, Ltd. sounded the call for government to support emerging technologies and rei ...

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The ITC Impact on Green PR

Like many industries, the cleantech PR world is watching anxiously as to what is going to happen with the ITCs. Expiring green rebates and credits, will undoubtedly have some impact on venture funding, the IPO market and company valuations, all of which could shrink PR budgets.I think what we'll find though is that a lot of companies will view the political climate as turning favorable over the next 12 mont ...

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PVSEC Post Mortem: Solar Investment is Obvious

One of the more notable things we noticed at PVSEC last week is that investment is obviously flowing into solar and is now beyond just funding R&D and manufacturing capacity. Companies are investing a great deal more money in green and cleantech marketing, PR and government relations.The difference between the booths at this year's show and the booths at Solar Power 2007 are very striking. It used to be ...

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Renewables are Biden Their Time; Quick Hits

Great post from Katie Fehrenbacher at Earth2Tech today about how the selection of Biden would impact the future of cleantech. This is especially important at the time when many are concerned about the expiration of the ITCs and the impact it will have on adoption.Regarding the ITCs, I have spoken to many people in the cleantech industry in the past months and will speak with many more at PVSEC, AlwaysOn Goi ...

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Schwartz is GoingGreen

After a long hiatus in which I took a couple of trips and battled a sinus infection, it's great to be back in the saddle on Renewablog. Not to mention I returned with exciting news.Schwartz has partnered with AlwaysOn to sponsor and represent the GoingGreen event. GoingGreen has become the premiere cleantech industry event focused on green financing, venture capital and emerging growth companies in solar, w ...

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Sometimes Simple Point is Most Critical

When posting on a blog it is sometimes easy to overthink your topic and gloss over some of the really simple topics that are incredibly critical. This dawned on me when reading a post by John Gartner at MarketingShift.His post is about how Green has reached mainstream levels in terms of buzz according to Nielsen research. He gives some useful information throughout the brief post, but John's simple yet crit ...

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Earth Day Noise Pollution

We're often asked by clients if the biggest trade show of the year in their respective space is a good location to announce news. We usually answer their question with a question: "What is the goal of the announcement?"We explain that if the goal is stand-alone media coverage, they might be better off using the event to pre-brief media and announce a couple of weeks later when the market has exhau ...

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Speeds, feeds and….weeds?

According to a recent survey from IDC, we have seen an inflection point with regards to the adoption of Green IT. According to the firm, more than half of all IT buyers now consider "greenness" as part of the buying criteria. The number one driver in green purchasing decisions is economic revolving around operational costs. As energy prices continue to go higher, there is little chance that this t ...

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The Green Marketer: Weekly Round-Up

There were a number of developments worth watching this past week from a green marketing perspective:-Earth2Tech had a great round-up of carbon-related legislation (complete with Schoolhouse Rock picture). These bills will  be important in determining what types of carbon caps and/or trading systems are implemented.-Also on E2T, PG&E said that their latest geothermal contract will allow them to mee ...

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GM: Greenwashing or Green with Envy?

The practice of Greenwashing has made lots of news lately, as some companies overstate their commitment to green practices and the FTC threatens to investigate. I'd like to think it's a case of marketers not being fed accurate information versus marketing and PR intentionally trying to mislead the public, but until some internal memos make their way public, we'll likely never know.I've been seeing a lot of ...

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