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Black & Veatch Electric Utility Report: Smart Grid has a PR and Marketing Problem

If a smart grid program launches but no one hears about it, does it save a kilowatt hour? As mentioned yesterday, Black & Veatch recently issued its annual electric utility report which surveys the nation's utilities on the top issues facing them in the areas of operational efficiency, profitability and regulatory compliance. In that post, I discussed how regulatory certainty is a major issue that is ca ...

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Great Cleantech Event Week: Dow Jones Aternative Energy & GreenBeat 2009

The next few days will be fun as the Silicon Valley VC and private company investment community comes together at two Cleantech events. Full disclosure: We're doing PR for one of the events and have six clients speaking at the other.First, today and tomorrow, the Dow Jones Alternative Energy Innovations conference kicks off with CEOs from 39 CEOs presenting why their company will be one of the ones that hel ...

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Green Public Affairs: DOE Details $3.4 Billion in Smart Grid Grants

The DOE issued a release today about the $3.4 billion in grants issued as part of the American Recovery & Reinvestment Act (ARRA, aka the Stimulus Package). The release is here and there are links for downloading details on who will receive the funds as well as a map of where the funds will be invested.It is a happy day for Smart Grid technology and service providers. ...

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Green & Cleantech PR: Chat with Camille Ricketts of VentureBeat

Yesterday we had the pleasure of having Camille Ricketts, the lead Green writer for VentureBeat, into our San Francisco office. For the twenty PR clients we work with in solar, smart grid, biofuels, water desalination, carbon management and Green IT, Camille is a top contact--especially for those looking to reach a green investment audience. Camille considers herself to still be a bit new to the Green space ...

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Cleantech IPO? M&A? The Third Exit for Cleantech & Green Start Ups

I need to preface this post with the fact that SharesPost is a Schwartz PR client, but what they're doing is very interesting and extremely applicable to the Cleantech industry and its investors. So while I am being and will always be transparent, I am not claiming to be free of bias.It has been well covered that VCs have poured billions into cleantech and green the last few years with markets like solar, w ...

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Energy Efficient, Intelligent Buildings

Schwartz Communications attended Schneider Electric’s Editor’s Day on June 5, 2009 to learn more about the new "One Schneider" brand and its technology approach, EcoStruXture, to drive energy efficiency, security and improved business results. We caught up with Chris Curtis, president and CEO of TAC, Schneider Electric's buildings business, to get a first hand view into ...

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Green Collar Jobs Double Up on Economy

A new study covered by Kate Galbraith at the NY Times says that Green Collar Jobs grew twice as quickly as jobs in the rest of the economy from 1998-2007. Given that this study doesn't cover the hyper investment in solar, wind, smart grid, green IT, biofuels, geothermal, batteries, green autos, etc. during 2008, and the hiring that resulted, my guess is that the next study will show even faster growth over ...

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Cleantech Venture Capital Could be Tops in 5 Years

Good news for the cleantech world: The National Venture Capital Association says that Cleantech could be the top market for venture investment within the next five years. That, combined with the billions being invested in feed-in tariffs (FITs), tax breaks like the ITC and PTC, and other incentives could make cleantech a top employer in the US in the very near future.It is really a no brainer since the tech ...

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All Eyes on Stimulus Package

I think everyone would agree with me that regardless of whether you support the stimulus package or are against it, any sort of resolution is welcome so we can stop hearing about the different machinations of the bill.In any event, lots of stimulus-related talk today:The NY Times says Tech will get a big boost, including high-speed connectivity ($7 billion), digitizing of health records ($20 billion for EMR ...

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Watching the Bailout at Home

All eyes in Washington are on one piece of legislation, the American Recovery and Reinvestment Act. Given President Obama's priorities, there's little doubt the Act will include monies that are ultimately invested in renewable energy initaitives. But while our elected officials discuss the specifics of the legislation inside the beltway, those not in Washington have plenty of tools to follow along ...

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Green Euphoria Follows Obama Win; What Does it Mean?

I held off on posting immediately following the election results to avoid letting any excitement or disappointment seep into any analysis of how it impacts green and cleantech public relations and government relations. However, I think it is safe to say that the results mean big things for cleantech companies and the green movement as a whole.Green bloggers everywhere started immediately discussing what an ...

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