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MSLGROUP San Francisco Opens New Office with Party and Media Panel Discussion

We broke in our brand new MSLGROUP San Francisco headquarters in the heart of the city’s Financial District on November 20, and we’re proud to say that the party and office opening event was a huge success. First off, we’d like to thank our innovative clients, especially those who came to 100 California Street to help us celebrate, talk technology, network, nosh and generally have fun. As a client-centric c ...

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The Future Looks Bright for Solar in Massachusetts

Despite U.S. cold weather shattering records, the Bay State is still doing a little sun worshipping as Massachusetts announces solar and other clean energy funding.  Like us at MSLGROUP, the Patrick Administration certainly seems to have gotten SEIA’s memo with its several recent moves to help Massachusetts #GoSolar: Earlier this month, Mass. Governor Deval Patrick announced, as part of his 2014 budget, $52 ...

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Solar Financing Stays Hot, Is The Rest Of The Industry Heating Up Too?

The good news just keeps rolling in for solar financiers. Today, residential solar financing company OneRoof Energy announced an impressive $100 million in financing from Morgan Stanley and Main Street Power Company. As Greentech Media reports: “This fund brings the total announced funds for residential solar projects in the U.S. to $3.6 billion, and $350 million already in 2013, according to Shayle K ...

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Mapping Environmental Coverage, PR Lessons Learned

A recent report caught our eye, called “Environmental Coverage in the Mainstream News,” which details environmental news coverage in the United States. There are some interesting conclusions on which outlets and publications are prioritizing the beat. This is valuable for PR practitioners: In a time when coverage is often determined by the audience’s tastes, paying attention to where ...

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Friday Fun– Our San Francisco 49ers Seek to Dominate in Green Efforts, Not Just Football

It’s Friday, and if you’re based in the Bay Area like the Schwartz MSL Cleantech Practice, you’re probably already swept up in the Super Bowl XLVII hype that has consumed many of us. Greentech Media posted a story today on the 49ers efforts to achieve LEED certification, via solar, at their new Santa Clara stadium. The vendor highlighted is NRG Energy—a major energy player—and ...

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What does it mean for PR? Doubt, support and criticism over the NY Times environment desk restructuring

 It’s been almost two weeks since Inside Climate News was the first to announce that the New York Times will be dismantling its environment desk, sending its seven reporters and two editors to other departments. Dean Baquet, the Times’ managing editor, explained that the decision was made because environmental stories have become more complex since the desk was formed in 2009, and today the ...

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Green Jobs, Green Buildings, Green Future

The name of the game this election season is jobs.And when it comes to green jobs, the sectors that are driving clean power creation, energy efficiency and sustainability have proven to be stronger, growing faster, and faring better than many other job sectors have over the past few years.  (That’s at least according to groups such as the Economic Policy Institute; look at any number of websites ...

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SPI 2012 – Thoughts From the Show Floor

The Schwartz MSL team is in Orlando this week for Solar Power International 2012 (SPI), facilitating meetings between our clients and the number of reporters and analysts at the show.As we mentioned on Monday, the show has been abuzz with the strong Q2 numbers announced at the outset of the conference and the keynote by Bill Clinton, who spoke yesterday afternoon and brought down the house.But from a market ...

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Solar Power International 2012: Bill Clinton on Solar, Creative Cooperation and Free Beer Tomorrow

Whatever your political affiliation or personal opinion of the man, there’s no denying Bill Clinton’s skills as an orator. Fresh off his DNC speech (which is already being described as one of the best of his career), the former president spoke to a room full of solar folks today at Solar Power International (SPI). His talk was filled with kudos, ideas and some straight dope on where he sees the ...

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Survey Says…

It's always best to be in the know, behind the scenes, to be a part of the "in" crowd. So, we asked and you told us. Check out the survey  we conducted with reporters and analysts to find out what makes them tick- why do they cover sustainability? How do they choose their stories? Where do they see coverage going in the future? And more...   Download the survey, look at the gra ...

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