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MSLGROUP San Francisco Opens New Office with Party and Media Panel Discussion

We broke in our brand new MSLGROUP San Francisco headquarters in the heart of the city’s Financial District on November 20, and we’re proud to say that the party and office opening event was a huge success. First off, we’d like to thank our innovative clients, especially those who came to 100 California Street to help us celebrate, talk technology, network, nosh and generally have fun. As a client-centric c ...

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The Future Looks Bright for Solar in Massachusetts

Despite U.S. cold weather shattering records, the Bay State is still doing a little sun worshipping as Massachusetts announces solar and other clean energy funding.  Like us at MSLGROUP, the Patrick Administration certainly seems to have gotten SEIA’s memo with its several recent moves to help Massachusetts #GoSolar: Earlier this month, Mass. Governor Deval Patrick announced, as part of his 2014 budget, $52 ...

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Social and Substance: Green and Sustainable PR Best Practices

In recent years, the cleantech industry has faced more than its fair share of challenges—from high profile company failures to bankruptcies to reduced VC investments. For the journalists and industry analysts covering this emerging space, reporting on the highs and lows has made them even savvier, more critical and more demanding on the businesses they research and the executives they interview.  ...

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Solar Financing Stays Hot, Is The Rest Of The Industry Heating Up Too?

The good news just keeps rolling in for solar financiers. Today, residential solar financing company OneRoof Energy announced an impressive $100 million in financing from Morgan Stanley and Main Street Power Company. As Greentech Media reports: “This fund brings the total announced funds for residential solar projects in the U.S. to $3.6 billion, and $350 million already in 2013, according to Shayle K ...

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Mapping Environmental Coverage, PR Lessons Learned

A recent report caught our eye, called “Environmental Coverage in the Mainstream News,” which details environmental news coverage in the United States. There are some interesting conclusions on which outlets and publications are prioritizing the beat. This is valuable for PR practitioners: In a time when coverage is often determined by the audience’s tastes, paying attention to where ...

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President, U.S. Public Both Advocate Action On Climate Change

 As expected, President Barack Obama followed up his inaugural address with stronger climate and energy rhetoric during Tuesday night’s State of the Union address. He urged Congress to pursue a bipartisan, market-based solution to climate change, but also pressed the issue further:“But if Congress won't act soon to protect future generations, I will. I will direct my cabinet to come up with ...

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Friday Fun– Our San Francisco 49ers Seek to Dominate in Green Efforts, Not Just Football

It’s Friday, and if you’re based in the Bay Area like the Schwartz MSL Cleantech Practice, you’re probably already swept up in the Super Bowl XLVII hype that has consumed many of us. Greentech Media posted a story today on the 49ers efforts to achieve LEED certification, via solar, at their new Santa Clara stadium. The vendor highlighted is NRG Energy—a major energy player—and ...

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What does it mean for PR? Doubt, support and criticism over the NY Times environment desk restructuring

 It’s been almost two weeks since Inside Climate News was the first to announce that the New York Times will be dismantling its environment desk, sending its seven reporters and two editors to other departments. Dean Baquet, the Times’ managing editor, explained that the decision was made because environmental stories have become more complex since the desk was formed in 2009, and today the ...

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Green Jobs, Green Buildings, Green Future

The name of the game this election season is jobs.And when it comes to green jobs, the sectors that are driving clean power creation, energy efficiency and sustainability have proven to be stronger, growing faster, and faring better than many other job sectors have over the past few years.  (That’s at least according to groups such as the Economic Policy Institute; look at any number of websites ...

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