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MSLGROUP Challenge Day – A year later, on the other side

Editor's Note: The Summer Insiders Challenge is MSLGROUP's Summer internship program. Out of the large pool of applicants, a small number of students are invited to attend "Challenge Day", which is a full day of interviews, presentations...and yes, challenges. Not only is the event an opportunity for the next generation of PR talent to showcase their passion and abilities, it's also an opportunity to learn ...

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Social Media Power Rankings of March Madness Teams

It’s March, which can only mean one thing to the MSLGROUP Insights and Digital team here in Boston- it’s time to once again get out our calculators and basketballs - it’s Social Media Power Ranking of NCAA teams time. Since we first started measuring social media muscle amongst college fan bases back in 2008 (we believe we were the first to do it), the Social Media Power rankings of the colleges in the Danc ...

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When Twitter Replaces the News

Social media has been a key topic of discussion before and during #HIMSS14. Even before the show started, we learned 73 percent of attending influencers would be checking social media to gather information. But with the announcement that press would not be allowed into Hillary Rodham Clinton’s keynote “as press,” Twitter replaced the news, filling even bigger role in sharing information. With journalists ba ...

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The Michael Sam Announcement: A Winning PR Strategy

Full disclosure: I am an alumnus of the University Missouri. As a Mizzou Tiger, the outpouring of support my alma mater received following the February 9 announcement by football player Michael Sam that he is gay is gratifying and exciting. But for a moment, I’ll strip away my own personal bias and the social impact of the announcement, and take a closer look at how this was an example of a nearly flawless ...

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Non-Media Influencers – Where are they?

Have you read the Target Breach eBook? If not, please do. Hopefully you've at least seen our previous blog posts regarding the topic. We’ve discussed the local television broadcast stations, which have had a major presence in the social media conversation surrounding the Target Breach, and we’ve mentioned non-media influencers’ presence. The conversation during the month of mid-December to early January was ...

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Either Way, Your Flight/Event/School is Canceled (or Cancelled)

A recurring theme during this endless, brutal winter is that things are canceled. Schools, events, flights by the thousands…the TV news is now an endless scroll of things that aren't going to happen.  I noticed the key word of this winter – canceled – is spelled either that way or as “cancelled.”  Every time I saw the latter version I felt a little frisson of smug spelling superiority.  “Ah, look at those a ...

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HubSpot Inbound 2012 Day 4- Content, Context and Effort oh my!

Today was the final keynote speech, a few more break out sessions, and a closing ceremony of sorts where we all got kudos for attending and coupons for next year... what a day! Keynote: Gary Vynerchuck @garyvee "The only reason I love social media is only because it sells S#$%. I don't give a S$%& about Twitter, Instagram, Pinterest, Tumblr, Facebook or whatever, I care about where my cus ...

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HubSpot Inbound 2012 Day 3- Content is key, but context is best!

More music, more excitement, more #inbound12! Day 3 and no signs that this team is slowing down. As Darmesh very excitedly shouted, "a few years from now we will say 'remember when Inbound was only 2800 people!'" So to keep it concise- things are moving fast and it's awesome to be on this train.Keynote- Brian Halligan 1. Inbound marketing over the last 6 yearsThere's a massive transformation about ...

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HubSpot Inbound 2012 Day 2- It’s Still About Content… And So Much More!

  Welcome Address- Inbound In Style!Thunderstruck, ACDC's awesome track, was the background to a video of Boston in it's glory with sunny skies and a fancy helicopter winding through the neighborhoods below. Flash to Darmesh and Brian (HubSpot co-founders) wearing track suits and aviators enjoying the ride. Finally, after lots of lead up- they "landed" at the conference and gave a funny ...

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And, The Gold For Country Spirit Goes To #TeamGreatBritain (#TeamGB)

 If country spirit was a category in the #2012LondonOlympics, Great Britain will have won another gold medal.  View image As of August 8, Great Britain has seen an overwhelming amount of support on Twitter and Facebook, securing more than 3,000,000 mentions over the past 30 days. Even weeks before the Olympics started, #TeamGB was tweeted thousands of times daily. The public using the ha ...

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It’s a B2B SxSW Monday

Today was my last full day at SxSW and it was once again filled with great discussions. For once I decided to forgo payments panels, and spent more of my time in panels that discussed B2B social media as well as a panel on brand journalism, and yes, one on the future of money.The brand journalism panel and B2B panels were filled with a lot of insight and tips that will be of interest to our B2B clients and ...

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SxSW Sunday: It’s all about convergence

Today was a great day at SxSW. I had the pleasure of attending three different sessions on payments and mobile wallets, one on the future of retail and a most inspiring session that looked at updating classic iconic ads for today’s technology.I was prepared to write a very payments-focused post. But as I was thinking about today, I realize the key lessons for PR and business professionals transcend th ...

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