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PRSA Puts the Spotlight on MSLGROUP’s Merrill Freund

The PRSA recently got a chance to grill San Francisco's managing director, Merrill Freund. Check out the full Q&A with Merill's thoughts on the changing nature of PR, his advice to new PR professionals and his recommendations on the healthiest coffee consumption levels below. PRSA - Tell me about MSLGROUP and your role there. Merrill - MSLGROUP is a global public relations agency that works with compani ...

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Where We’re Going, We Don’t Need Phones—Three Key Takeaways from MWC 2015, Where Mobile Went Way Beyond Just Phones

There aren’t many events in the world that can say more than 93,000 people traveled thousands of miles from 200 different countries to attend. The ones that make it into this upper-echelon of gatherings must be full of entertainment, intrigue, plenty of SWAG and more pseudo-celebrities than an episode of the Kardashians. So, are we talking about The World Cup, the Olympics, or possibly even the Academy Awar ...

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The Road to HIMSS15 with FierceHealthIT’s Dan Bowman

Image: "Beauty of Chicago" by Flickr user normalityrelief, licensed under Creative Commons ShareAlike. Dan Bowman, the FierceHealthIT reporter deeply embedded in Washington D.C., has his finger on federal HIT policy’s pulse. We sat down with him to discuss what stories will matter to him at the 2015 Health Information Management Systems Society (HIMSS) Annual Conference and Exhibition April 12-16 in Chicago ...

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When MWC Attacks—A Changing Landscape Presents PR Opportunities

Mobile World Congress (MWC) started during a time when pro football was still played in Los Angeles and Milli Vanilli had yet to break a nation’s heart (1987). It is the now Grandaddy of them all in the mobile ecosystem, a combination of Cannes, the Super Bowl and an Apple product announcement. A monster of a show with a general attendance over 80,000 and rising, MWC attracts the major players in mobile fro ...

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Innovation Hits the Diagnostic Market

2015 will bring major changes to the diagnostic industry. From cholesterol screening to testing for cancer, we’ve entered a new era in how to test and monitor disease. Over the past couple of years, we’ve seen a boom in diagnostics, as the science behind genetic and single-drop blood testing has finally reached the market. There are, of course, many ways to screen for disease – from biomarkers to blood test ...

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We All Travel. We All Write. Are We All Travel Writers?

I travel often, am opinionated, love to share, and am socially connected on Instagram, Twitter, Facebook and Yelp accounts. With all of these social media tools at my disposal – I feel empowered – and so do many people in the same situation. And I mean MANY people. The proliferation of self-publishing tools seem to be blurring the lines of travel writing making it difficult to determine the self-promoters f ...

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MSLGROUP San Francisco Opens New Office with Party and Media Panel Discussion

We broke in our brand new MSLGROUP San Francisco headquarters in the heart of the city’s Financial District on November 20, and we’re proud to say that the party and office opening event was a huge success. First off, we’d like to thank our innovative clients, especially those who came to 100 California Street to help us celebrate, talk technology, network, nosh and generally have fun. As a client-centric c ...

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Know Your Audience: Best Practices for Doing PR in China

Given its fast growing economy, China attracts businesses of all sizes, and many companies believe that they need to compete in the Chinese market if their company is going to be a leader in their industry. It is a country that is developing at a rapid pace—and it’s the uniqueness of its culture and history that makes it one of today’s most promising and challenging markets for the practice of public relati ...

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The PR Value of a Rapid Response

The media industry is fast-paced and journalists are hungry for expert commentary on a variety of topics. This is especially true when a breaking news development, like a data breach or a disruptive product announcement occurs. Companies have an enormous opportunity to provide thought leadership surrounding industry news in the form of a rapid response. It’s a way to offer best practices and industry perspe ...

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Getting to the Crux of CruxialCIO, Making Information Actionable

MSLGROUP in Boston spoke with Brian Horowitz (@bthorowitz) about a new site at IBT Media called CruxialCIO, where, as business & technology reporter, he writes healthcare IT, security and other technology news and features. IBT  Media is one of the industry's fastest-growing global digital news organizations, with more than 30 million monthly readers worldwide.  The company recently acquired Newsweek ma ...

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Consumer Technology Public Relations – Oh, the Humanity!

 By Lauren BusleyAs overt and shameless mediaphiles, we PR folks jump at any chance to get an inside look at how the media machine works.  You had us at hello, you are the wind beneath our wings, we just can’t quit you and we’d like to wear your skin, media. So, when PRSA hosted a panel titled “Inside the Newsroom of All Things D,” I was ready to rock. Oh, and did I mention ...

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<3 Vs. Logistics

“Making people smile. And fun.” When asked what makes their model different during an INFORUM panel discussion with Pando Daily’s Sarah Lacy at the Commonwealth Club San Francisco, Fab.com’s CEO Jason Goldberg and CCO Bradford Shellhammer immediately quipped with those phrases. How does the “fastest e-commerce company to reach 1 million users” (which it did in five months ...

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