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Solar speedbump: Mountain or Mole Hill?

Last week saw the release of a report predicting that solar would see a serious speedbump in 2010, as the current shortage of polysilicon eases and solar cells flood the market. The report predicts difficulty for both thin-film players and the chrystalline silicon makers that depend on polysilicon as a key ingredient in their products. For green marketers in solar, this could mean that the window of opportu ...

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Green + Green = Growth

According to AlwaysON, green funding in Q4 2007 dipped a bit from the previous quarter.Short-tem skeptic view: Yikes, a 50% dip from $1b to $500m shows that the market is stalling.Long-term realist view: Get real. Look at year over year growth, this market is just starting to grow. Plus, check out the quality of these deals, like A123 Systems raising $30m.I'm with the realists. ...

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Quick hits: Thin Film market overview, Green gadgets, Geothermal

Some musings as we head into the last weekend of winter darkness:-The AP did a great overview of the thin-film market and some of the benefits of non-silicon based solar cells yesterday.-Global Solar Energy opened a new plant yesterday that will eventually make it one of the largest CIGS thin-film production facilities in the world. One blog discusses how First Solar has to date, gotten off almost scott fre ...

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The Word from WIREC: Day 2

So I am going to have to report back on how WIREC day two went in a future post as our meetings today took us to locations off site, but still some interesting tidbits I didn't get to yesterday:-One business development executive at a solar concentrator company said that he got in "very early" on sponsoring and exhibiting at WIREC, giving him a large booth size and prime location alongside the big ...

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The Word from WIREC: Day 1

Tuesday marked the first day of WIREC and it was an interesting start. Some observations:-Kudos to the WIREC folks for doing a much better job than some other conferences at having an efficient registration system. At Solar Power 2007 in Long Beach, a colleague and I stood in line for more than 90 minutes for badge pick up (we pre-registered) and ended up missing a meeting as a result. WIREC knew the event ...

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Quick hits: Mr. Morris goes to Washington

 Some quick hits before I hit the road....It's been a very busy week as I prep for a trip to WIREC in Washington D.C. The Washington International Renewable Energy Conference is a gathering of renewable and cleantech companies of all types. It just so happens that WIREC is taking place just as the wind lobby gets together in Washington for a major push.WIREC also coincides with the House's passing of r ...

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The Green Marketer: Weekly Round Up

This past week was interesting, highlighted by a study, a survey and a political plea.First, an interesting survey was released this week that said that green features are finally delivering in terms of home sales by adding a $9,000 premium to the sale price. This gives consumers yet another way to recoup the up-front costs of installing a solar, wind or other renewable system. This is undoubtedly great new ...

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The Green Marketer: Weekly Round-Up

There were a number of developments worth watching this past week from a green marketing perspective:-Earth2Tech had a great round-up of carbon-related legislation (complete with Schoolhouse Rock picture). These bills will  be important in determining what types of carbon caps and/or trading systems are implemented.-Also on E2T, PG&E said that their latest geothermal contract will allow them to mee ...

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Tax Credits to Become Evergreen?

According to Craig Rubens at Earth2Tech and other reports, the House this week unveiled a bill that will renew the renewable energy tax breaks for consumers and businesses. This was necessitated when Congress could not get the credits into the fuel economy measure passed in Q4 2007. Senate Democrats at the time had too narrow a margin to get both measures passed in the same bill and alluded to the possibili ...

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Federal Incentives Make Most Sense

There has been a lot written about the failure of the federal government to renew or increase the renewable energy incentives and tax credits that are set to expire. In the meantime, cities and states have picked up the slack, developing initiatives that tie funding of solar installations to property taxes and city bonds. San Francisco, Berkeley and other cities around the country are creating these types o ...

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Practicing What We Preach; A Greener Shade of Schwartz

You may seen the news this week that Schwartz has officially announced a Renewable Energy and Green Practice. Some folks will be shocked that this is something that we are just announcing since we---like some other firms---have been talking about it and executing on it for more than a year.We were tempted to put our stake in the ground in early 2007, announcing to the world that we were making a concerted e ...

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GM: Greenwashing or Green with Envy?

The practice of Greenwashing has made lots of news lately, as some companies overstate their commitment to green practices and the FTC threatens to investigate. I'd like to think it's a case of marketers not being fed accurate information versus marketing and PR intentionally trying to mislead the public, but until some internal memos make their way public, we'll likely never know.I've been seeing a lot of ...

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