You Are Here: Home » Corporate » General Musings (Page 6)

Quick Hits from PVSEC

iHola from Valencia!A few first impressions of the city and the conference:-Having never been here I was expecting a dry, hot Mediterranean climate not unlike California. What I learned is that it is much more variable with my first night feeling like Miami in July. It is still an amazing place and the New Englander in me was a bit nostalgic once I felt the humidity.-This is an amazing place of "old me ...

Read more

Renewables are Biden Their Time; Quick Hits

Great post from Katie Fehrenbacher at Earth2Tech today about how the selection of Biden would impact the future of cleantech. This is especially important at the time when many are concerned about the expiration of the ITCs and the impact it will have on adoption.Regarding the ITCs, I have spoken to many people in the cleantech industry in the past months and will speak with many more at PVSEC, AlwaysOn Goi ...

Read more

Schwartz is GoingGreen

After a long hiatus in which I took a couple of trips and battled a sinus infection, it's great to be back in the saddle on Renewablog. Not to mention I returned with exciting news.Schwartz has partnered with AlwaysOn to sponsor and represent the GoingGreen event. GoingGreen has become the premiere cleantech industry event focused on green financing, venture capital and emerging growth companies in solar, w ...

Read more

The Big Picture

Kids really ground you. They see things so simply.The folks at Pixar get this, and as a result make brilliant and poignant movies that speak to kids and the kids within all of us.Pixar's latest effort, Wall-E, is many things: a kid's movie, a love story, an homage to Chaplin. However, at its core, Wall-E is an elegant, beautiful, moving Silent Spring for the next generation.It's easy to get lost in the ...

Read more

San Francisco a Little Greener this Morning

Ater weeks of debate and intense lobbying by green businesses and environmentalists around the Bay Area, San Francisco finally passed the country's most aggressive municiple solar grant plan. As Elsa Wenzel at CNET mentions, this will sweeten the SF pot for green start ups.This is another example of the considerable movement at the municiple and state levels to drive green adoption. While this is a great th ...

Read more

California Drought: Renewable Powered Pumps to the Rescue?

Governor Schwarzenegger has declared a drought in California following one of the driest springs on record. This of course is bad news to the farmers in the state and those of us in the East Bay who want grass for a yard and not a dustbowl.The majority of the state's water comes from the Sierra snowpack and that pack is thinner this year than in normal years. Some farmers can make up the difference with dee ...

Read more

Back in the Saddle: Green Breeds Green

After a busy May split up by a Yellowstone trip (and two Grizzly sightings) I am back in the saddle on Renewablog pledging to do 8.3 percent more green posts in Q3 than I did in Q2. Why? Because green gets a premium everywhere these days.A new survey commissioned by BioCycle (and executed by Schwartz client Marketools) shows that consumers are willing to spend $8.30 more on a $100 product if it is made from ...

Read more

Sometimes Simple Point is Most Critical

When posting on a blog it is sometimes easy to overthink your topic and gloss over some of the really simple topics that are incredibly critical. This dawned on me when reading a post by John Gartner at MarketingShift.His post is about how Green has reached mainstream levels in terms of buzz according to Nielsen research. He gives some useful information throughout the brief post, but John's simple yet crit ...

Read more

Earth Day Noise Pollution

We're often asked by clients if the biggest trade show of the year in their respective space is a good location to announce news. We usually answer their question with a question: "What is the goal of the announcement?"We explain that if the goal is stand-alone media coverage, they might be better off using the event to pre-brief media and announce a couple of weeks later when the market has exhau ...

Read more

Speeds, feeds and….weeds?

According to a recent survey from IDC, we have seen an inflection point with regards to the adoption of Green IT. According to the firm, more than half of all IT buyers now consider "greenness" as part of the buying criteria. The number one driver in green purchasing decisions is economic revolving around operational costs. As energy prices continue to go higher, there is little chance that this t ...

Read more

How Best to Put Out the Fire? Solar in SF, Zero-Emission Cars

The public will for change exists. The research supports it. The economics are getting there. So what's the problem? Some of the same problems that have stifled green adoption for the past several decades. In the specific cases below? Politics and Detroit.Word from both Chris Morrison of VentureBeat and Craig Rubens of Earth2Tech that the City Supervisor in San Francisco has stalled a plan that would have p ...

Read more

Green Jobs

Yesterday's New York Times features a piece by Steven Greenhouse called "Millions of Jobs of a Different Color." He writes:"Presidential candidates talk about the promise of 'green collar' jobs — an economy with millions of workers installing solar panels, weatherizing homes, brewing biofuels, building hybrid cars and erecting giant wind turbines. Labor unions view these new jobs as rep ...

Read more