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Cleantech PR: Virdia Launches to Bring a Horse to All Those Carts

It's not hard to get me excited about clean technology companies since I believe so strongly in their impact on the economy, the environment and the overall good of humankind. And at Schwartz MSL, we're fortunate to handle public relations for a number of true "platform" type of players that are not only selling products, but also providing the necessary "building blocks" to enable an en ...

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Would GOP Success in November Mean Doom for Cleantech?

With 21st century politics at their most polarizing since the battles of Thomas Jefferson and John Adams (Alien & Sedition Acts anyone?), there is a lot of talk of hypotheticals based on various election scenarios for the House, Senate and White House. Speculation is that the expert predicted best case scenario for the GOP (maintain control of the House, even split in the Senate and capturing the White ...

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For What It’s Worth: Is a Bachelor’s Degree Worth It?

There has been quite a bit of discussion lately around the costs and benefits of getting a bachelor’s degree. With state and federal budget cuts, shrinking endowments and a lackluster economy, colleges and universities are dramatically increasing tuition costs. A lot of students have good cause to be frustrated; what other commodity or service increases its rates, on average, eight percent per year? ...

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Cleantech PR: Military Appetite for Renewable Energy to Grow more than 10X According to Pike Research

With the 2010 midterm elections resulting in a GOP majority in the House, a lot of pundits predicted that federal government support of renewable energy would dry up. But now it looks as though support for renewables will come from what is widely regarded as the most conservative of all government institutions: the US military. According to a new report from Pike Research, military deployments of renewable ...

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Enviance & Earth Day Bring Together Green Thought Leaders for Blogathon

I remember in fifth grade having to write an essay on "what the Statue of Liberty means to me" and being impressed by the number of different points of view expressed by my classmates for what seemed to me to be a one-angle topic (freedom). Well today, we will see what Earth Day means to people around the world and I think the number of different interpretations would be mind boggling.We get to se ...

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As Congress Goes Lame Duck, Agencies Pick Up Some Slack

It's understandable that some people have treated the midterm election results as an all or nothing proposition for stakeholders in clean technology. After coming so close on a couple of occassions to a national energy policy, it is disappointing that the policitcal winds have shifted from any meaningful high-level compromise on climate change initiatives and renewable energy at the federal level.But just a ...

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Does the Global Warming Movement Need a PR agency?

I tweeted about this earlier in the week and I think the overarching topic deserves a blog post. A study was recently released by the International Energy Agency showing that subsidies for fossil fuels come out to a shocking $550 billion a year.David Roberts, a blogger with Grist, makes a great point that this is another HUGE win for clean energy that doesn’t receive nearly enough coverage. Perhaps th ...

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Cleantech’s Hottest Start Ups: Forbes and SharesPost

One quick hit this Monday morning involving a Schwartz PR client and the cleantech start-up world. Forbes created a slide show featuring the 12 hottest cleantech start ups according to SharesPost.At SharesPost.com, you can find bulletin boards of private company shares, including offers to buy and sell in companies like Suniva, Bloom Energy, Amyris Biotechnologies, Altra Biofuels, Altarock Energy, eSolar, G ...

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Quick Hits: State of the Union; Climate Change and the SEC; How Green is Apple iPad?

Between Apple iPad and the State of the Union, yesterday was a really interesting day in the world of technology, green and PR. Some quick thoughts on what transpired:State of the Union, Green Policy & the SEC: I was pleasantly surprised at once again, how aggressively the President tied energy and cleantech to the economy and positioned cleantech as critical to the US' position as a world leader in tec ...

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Cash for Caulkers Creator Comes to GreenBeat 2009; Weatherization TNBT?

This afternoon at GreenBeat 2009, John Doerr will give a keynote focused on the main theme of the event: The Smart Grid. With the recent $3.4 billion in stimulus funds allocated to projects, the smart grid market has a PR problem, becoming a lightening rod for debate about its cleantech and stimulus credentials.I am of the personal opinion that any technology that reduces our energy use is cleantech. I also ...

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Great Cleantech Event Week: Dow Jones Aternative Energy & GreenBeat 2009

The next few days will be fun as the Silicon Valley VC and private company investment community comes together at two Cleantech events. Full disclosure: We're doing PR for one of the events and have six clients speaking at the other.First, today and tomorrow, the Dow Jones Alternative Energy Innovations conference kicks off with CEOs from 39 CEOs presenting why their company will be one of the ones that hel ...

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Green Public Affairs: $3.4 Billion in Stimulus Funds Coming to Smart Grid Tomorrow

News today, that the Department of Energy will dole out $3.4 billion in Smart Grid stimulus money tomorrow, in what was already shaping up to be a noisy public affairs and public relations week at Solar Power International. The first speculation that something was coming soon was posted by Matt Marshall of VentureBeat this morning.With much of the US utility market and solar industry gathered in Anaheim for ...

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