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We All Travel. We All Write. Are We All Travel Writers?

I travel often, am opinionated, love to share, and am socially connected on Instagram, Twitter, Facebook and Yelp accounts. With all of these social media tools at my disposal – I feel empowered – and so do many people in the same situation. And I mean MANY people. The proliferation of self-publishing tools seem to be blurring the lines of travel writing making it difficult to determine the self-promoters f ...

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#ICYMI: PRSA Boston’s The Digital Agency Event

By Caitlin Mahler and Antonia Rutter Facebook and Twitter and YouTube, oh my! Welcome to the world of the digital agency where these platforms aren’t a faux-pas, they’re a big piece of business. Last week PRSA Boston held a panel discussion on the changing face of agencies in the digital era. Peter Panagopoulos, director of national marketing, WGBH Educational Foundation, moderated “The Digital Agency” pane ...

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Turbochargers, Search Engines and the Marketing Imperative

Let's think about innovators. Next time you’re stuck in traffic, look at the car ahead of you. On the trunk lid it’s likely to have a badge that says “2.0T.”  That means it has a turbocharged, two-liter, four-cylinder engine.  It means the engine is small, light, powerful and efficient. All the brands are moving to that – VW, Audi, Hyundai, Kia, Volvo, BMW, GM and others. It’s a hot trend in the auto indust ...

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MSLGROUP Challenge Day – A year later, on the other side

Editor's Note: The Summer Insiders Challenge is MSLGROUP's Summer internship program. Out of the large pool of applicants, a small number of students are invited to attend "Challenge Day", which is a full day of interviews, presentations...and yes, challenges. Not only is the event an opportunity for the next generation of PR talent to showcase their passion and abilities, it's also an opportunity to learn ...

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When Twitter Replaces the News

Social media has been a key topic of discussion before and during #HIMSS14. Even before the show started, we learned 73 percent of attending influencers would be checking social media to gather information. But with the announcement that press would not be allowed into Hillary Rodham Clinton’s keynote “as press,” Twitter replaced the news, filling even bigger role in sharing information. With journalists ba ...

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The Michael Sam Announcement: A Winning PR Strategy

Full disclosure: I am an alumnus of the University Missouri. As a Mizzou Tiger, the outpouring of support my alma mater received following the February 9 announcement by football player Michael Sam that he is gay is gratifying and exciting. But for a moment, I’ll strip away my own personal bias and the social impact of the announcement, and take a closer look at how this was an example of a nearly flawless ...

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Either Way, Your Flight/Event/School is Canceled (or Cancelled)

A recurring theme during this endless, brutal winter is that things are canceled. Schools, events, flights by the thousands…the TV news is now an endless scroll of things that aren't going to happen.  I noticed the key word of this winter – canceled – is spelled either that way or as “cancelled.”  Every time I saw the latter version I felt a little frisson of smug spelling superiority.  “Ah, look at those a ...

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Why SCOTUS Decision on Healthcare is Good for Cleantech

I know that today people will be inundated with posts and stories that look to make stretch connections to the monumental and historic healthcare decision made today by the Supreme Court of the United States (SCOTUS). So my apologies in advance, as I am about to join that chorus!I believe that today's decision is a positive thing for the cleantech industry for a few reasons. And so, here we go:Obama's secon ...

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Three Questions: Martin LaMonica of MIT Technology Review

Prior to helping start the Cleantech Practice at Schwartz MSL, my technology PR career kicked off in the late 90s with a focus business-to-business software and infrastructure companies like MapInfo, webMethods and IONA. My days were spent talking about the evolution of web services and standards like XML, UDDI, .Net, Java and others, and how they impacted the development of ecommerce, business process auto ...

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Black & Veatch Electric Utility Report: Smart Grid has a PR and Marketing Problem

If a smart grid program launches but no one hears about it, does it save a kilowatt hour? As mentioned yesterday, Black & Veatch recently issued its annual electric utility report which surveys the nation's utilities on the top issues facing them in the areas of operational efficiency, profitability and regulatory compliance. In that post, I discussed how regulatory certainty is a major issue that is ca ...

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Black & Veatch Utility Report: Reliability, Aging Infrastructure, Environment and Long-term Investment are Top Issues

Black & Veatch issued its annual electric utility report which surveys the nation's utilities on the top issues facing them in the areas of operational efficiency, profitability and regulatory compliance. The findings of this years report were fascinating on a number of levels, but one major thing stood out to me: the top four issues are definitively linked by a single problem.According to the survey, r ...

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Cleantech IPO Window Opening? BrightSource, Enphase and Enerkem Ready Offerings

The Cleantech market has been littered with companies who have filed S-1s only to put any thoughts of testing the public markets on hold. But could the Cleantech IPO window finally be opening?As Katie Fehrenbacher at Earth2Tech posted last week, BrightSource, Enerkem and Enphase have priced shares with the intention of beginning trading in the near future (Enphase will likely begin this week). One is a fluk ...

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