You Are Here: Home » Corporate » Conferences and Meetings (Page 7)

What social media lessons can you learn from Fruitcake, Caves, Pregnancy and Coupons

On Thursday, October 8, Mark W. McClennan, APR, a vice president here at Schwartz, will be speaking at the PRSA Northeast District Conference in Rochester, New York. The session looks at "What Social Media Lessons Can You Learn From Fruitcake, Caves, Coupons, Viruses, Death and Pregnancy?" One of the interesting divides that is occurring in the social media world is between those that ca ...

Read more

Event: 9/16 Sales and Social Media

Tomorrow night (9/16), Schwartz will be hosting a NETSEA Event, "Social Media for Social Creatures: How Do Successful Salespeople Use Twitter, Blogs, LinkedIn, Facebook And More To Make Their Numbers."The focus isn't on public relations, but rather on how sales can use social media to get closer to their customers and prospects and establish deeper, two-way relationships. It will also point out th ...

Read more

XSITE Shows Excitement in New England

Schwartz Communications recently sponsored XSITE 2009, which was held last week at Boston University. As an employee at a Boston PR firm and a BU grad, it was great to see a New England-based event focused so squarely on innovation.Of interest, the show gave equal time to healthcare, cleantech and tech developments within the region. Presenters came from pharmatech, wind and solar energy companies, cloud co ...

Read more

XSITE 2009 Preview with Fast Company’s Bill Taylor

Fast Company Founding Editor Bill Taylor is among the exceptional list of presenters and moderators at next week's XSITE 2009 event, which is being held June 24, 2009, at Boston University's School of Management. Schwartz Communications is sponsoring the event, which will focus on innovation happening in New England. As a preview to XSITE 2009, I interviewed Mr. Taylor to get his thoughts on the local econo ...

Read more

Consumer Lessons from PRSA’s Counselors Academy

Last weekend I spent a few days with 140 colleagues and competitors at the PRSA Counselors Academy Spring Conference. From there I went to the Silver Anvil Awards. It was a great time and I learned a number of new things. Most of the topics would bore our loyal readers, but there were a few items that I thought might be of interest.You can listen to my thoughts on why now is the time to ramp up the PR and m ...

Read more

XSITE 2009: An Interview with Bob Buderi

With all the headlines saying negative things about the economy, sometimes we forget that innovation is still happening. Schwartz is sponsoring XSITE 2009, an event planned for late June at Boston University.I interviewed Bob Buderi, editor and founder of Xconomy.com, an online publication that is organizing XSITE 2009. I have posted excerpts from the interview below, and you can listen to the entire interv ...

Read more

Avoiding the D Word: Rights, Piracy and Satisfying Consumers

It was clear at Digital Hollywood’s “Content Rights and Technology Solutions” and “Monetizing Digital Content” sessions that the DRM debate has shifted from how to control usage to how to engage consumers and embed more value in legitimate content. The panel of tech vendors encouraged content providers to listen to consumer demands for universal access to purchased content. Ant ...

Read more

Simplify. Please.

For the past two weeks, after work, I have been participating in Framingham Town Meeting. Over the course of six nights, we have been privileged to receive no fewer than 35 PowerPoint presentations. Since I also serve on Ways & Means, I have seen a dozen more. Unfortunately, the end is not in sight. It makes me feel like I am on an analyst or VC tour, and I have new sympathy for the VCs who sit though m ...

Read more

Mobile Addicts Anonymous: Toddler Edition

  While Digital Hollywood attendees were the usual thirty-something mix of suits, anecdotes of mobile addicted tweens and toddlers frequently invited laughter and nodding heads throughout numerous panel discussions. The promise of an insatiable appetite for new applications and content led tech vendors and marketers to describe the desires and habits of the newest generation of consumers. Mov ...

Read more

Get XSITED. Shaping the Innovation Economy

 Schwartz is a gold sponsor of the Xconomy XSITE 2009 Event, which was announced yesterday and will be held on June 24 at Boston University. We like what the XSITE Event represents. Despite the current economic situation, the entrepreneurial spirit in New England lives on. The Xconomy Summit on Innovation, Technology and Entrepreneurship will spotlight positive developments in the local economy, w ...

Read more

Content King for Brands Online: 8 Tips from Digital Hollywood

Creating compelling content for smart consumers was top of mind as Digital Hollywood kicked off with packed sessions, prestigious speakers and conversations that often returned to how to best engage online consumer audiences who are spread out across many, many sites. Everyone agreed that the entertainment industry maxim "content is king" is critical to reaching today’s empowered consumers w ...

Read more

RSA Liftoff

RSA, one of the biggest IT security shows on the planet, takes place this week in San Francisco.Given the size of Schwartz Communications' security practice, we are involved in several aspects of the show, and you can follow along through the Security PR blog.-- Schwartz will have a big Twitter presence. Check out all our Tweets on a special page on the Schwartz home page.-- Mike Farber, Jen Spark and I wil ...

Read more