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SxSW Day 2 – Financial Services in the Spotlight

SxSW today for me was all about something near and dear to my heart (and many of my clients) banking and payments. I managed to carve out enough time to attend three banking sessions. The sessions ran the gamut from tips for personal finance to the future of banking and the role of geeks in finance.There a few lessons any financial services technology company should carve in stone, but these rules also appl ...

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SxSW – Day 1: It’s the Human Network

SxSWIt’s a good thing I am a morning person and registered early, as this line demonstrates. Many of the folks in the line missed the first sessions. (This is the line to get into the exhibit hall to register) The first session at SxSW dealt with social media marketing, and while it covered many thing I already knew, there were a number of interesting insights to take from it. One of the points t ...

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The Digerati Have Descended on Austin

SxSW starts today, and there will be five days full of panels, discussions and debates of interest to technology and consumer technology companies, social media and public relations professionals. I checked in this morning, and found out SxSW is not really a morning crowd... I will be live tweeting and blogging regularly from some of the most interesting panels and sessions. What struck me as I was per ...

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Macworld Musings

Macworld is in full swing and going strong this week in San Francisco (Note: Schwartz does PR for the event, but I am not on the team). It was interesting to see the transformation of Macworld over the years. iPhone apps and mobile technology seemed to be the hottest apps at the show and drew some of the greatest buzz.In speaking with exhibitors and attendees they report attendance appears to be up this yea ...

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Katie Delahaye Paine on Measuring Social Media Campaigns

Social media is an integral part of many companies' marketing programs today. Tech companies in particular no longer view social media as optional or an experiment; rather, it's a core element of their outreach to customers, partners, employees and other constituents. Naturally, companies are starting to think about how to measure social media's impact.On Tuesday, February 2, Katie Delahaye Paine will speak ...

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CES Day 1: Fat vs. Thin

When it comes to CES in 2010, I am already noticing a dominant theme start to emerge in consumer technology at the show this year.  This year isn’t about smaller devices and form factors- it’s all about if you are fat or thin. Size doesn’t seem to matter as much as width.   Fat is beautiful (or in this case metaphorical depth) The hottest tech (by far) the first day of CES was 3D ...

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CES & Ten Things Not to Buy in 2010

Next week the annual Consumer Electronics Show (CES) takes place in Las Vegas, the venue which vendors debut the latest in the technology gadgets of the future. With so many new products entering the market, inevitably products that utilize older technology slowly reach end-of-life status. Along those lines Smartmoney.com has issued a list of "10 Things Not to Buy" with their predictions for the p ...

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Our bags are packed, we’re ready to go

While the trade show landscape has changed many times over the decades, with the pendulum swinging from big shows to focused, niche gatherings, there have always been a few shows that remind one of COMDEX in the mid 90s (and have the same unbearably long cab lines).One of these is CES - the premier consumer technology tradeshow. Schwartz and our clients will be there in force this year. At the end of each d ...

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A Social Media PR Pro Talks Cloud Computing With Xconomy

Xconomy.com, the online publication covering the innovation economy, is hosting a cloud computing forum on Thursday, December 10. Called "Cloud Cubed: Cloud Computing Goes Exponential," the event is at the Microsoft New England R&D Center at 1 Memorial Drive in Cambridge, Massachusetts, from 8:30 a.m. to 12:30 p.m. For full disclosure, Schwartz Communications is an underwriter of the event, an ...

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Social media puts a shine on tech marketing & PR

Last week analyst Sean Corcoran of Forrester Research led off a social media roundtable hosted by Schwartz Communications in our Boston office and moderated by agency vice president John Moran. The roundtable also included three marketers from high tech and healthcare companies who shared their real world experiences implementing social media techniques integrated with their PR programs. Social media i ...

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A Pharma PR Firm Talks About the Industry With Xconomy

Xconomy is hosting a forum this Wednesday at the Hyatt Regency in Cambridge, Massachusetts on the state of the pharmaceuticals industry. Ahead of the event, I interviewed Luke Timmerman, national biotechnology editor at Xconomy. You can listen to the entire interview by scrolling to the bottom of this post and clicking on the embedded player. A partial transcript is below.Full disclosure: Since Schwartz Com ...

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Will IT spending impact tech PR budgets in 2010?

This week at the Gartner Symposium/IT Expo, analysts offered some hope to high tech marketers whose budgets have been trimmed during the recession. According to Gartner, the IT market hit bottom in 2009 and will start to slowly climb out of the trough in 2010 with a 3.3% increase in IT spending. However, IT spending won't rebound quickly. Peter Sondergaard, Gartner's global head of research, predicts that t ...

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