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Grunig Speaks on PR Measurement Evolution and Sustainability

Some of the brightest minds in public relations research and measurement today gathered for the first day of the Institute for Public Relations’ North American Summit on Measurement. They are here to share their best practices on research and measurement, and to discuss the future of PR measurement.It was great to hear so many research professionals recommending the types of benchmarking that the Schw ...

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CTIA Part 1: Buzz leading up to the show

CTIA Enterprise & Applications starts Wednesday so we decided to take a quick, visual look at blogger buzz leading up to the show.Our word cloud shows lots of blogging about broadband, spectrum and the FCC, as the Net Neutrality debate continued in high gear. Last week, CTIA  provided its comments on net neutrality to the FCC, stating  that the rules for the wired Internet don’t apply to ...

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The XSITEment Returns on June 17 to Explore “Building the Next Economy”

  On June 17, Xconomy will once again bring out the New England revolutionaries in business, academia and technology for XSITE 2010. XSITE has become one of New England’s most anticipated conferences. This year’s theme is “Building the Next Economy,” reflecting the region’s obsession with inventing products. It will offer the perfect venue to explore the realities of ...

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Thud 2.0 – Death to Bad Social Media Measurement!

In the bad days of PR measurement, some PR professionals would try to impress clients (or bosses) with the ‘Thud factor’ how big and heavy a clip book could they drop on a desk. It was all about volume, circulation and hits. But as KD Paine says, HITS stands for “How Idiots Track Success.” This lead some to focus on quantity rather than quality and to some inflated circulation a ...

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Know Your Audience: An Observation From An Industry Conference

When I have the opportunity to lead internal training sessions here at Schwartz Communications, every one of them begins with three simple words: KNOW YOUR AUDIENCE.  While it may seem like an obvious message, all too often PR practitioners, marketers and even sales people sometimes lose their way, either forgetting who their audience is or not applying the appropriate thought to go along with what the ...

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Preview or vaporware?

Oh the pressure of the big show. CES. RSA. NAB. Interop. These are major venues for many tech vendors, including countless clients. The pressure to announce big news - even if the time isn't right - presents problems for many clients. Some struggle with the ethical and business dilemma of announcing products that are still evolving day-to-day with no foreseeable ship date or corresponding revenue. It begs t ...

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Excoriating the AVE Troglodyte

Earlier this week I had the pleasure of attending the PR News Measurement Summit in Washington D.C. It was a gathering of a few hundred PR professionals interested in advancing PR measurement and sharing best practices for tying public relations to business results. The topics would be of interest to anyone in consumer, technology or cleantech public relations.There were a half-dozen sessions, but there wer ...

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CTIA Day 2: An All-Wireless World Requires More Bandwidth

By guest blogger Joe Palladino, Senior Account ExecutiveWith the International CTIA WIRELESS 2010 show in full swing, the floor is buzzing with new uses for wireless technologies and the need for increased bandwidth. Wireless technology has become a component in virtually every industry, and we can clearly see that CTIA is embracing the many verticals finding its new capabilities, efficiencies and revenue s ...

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News from VoiceCon Orlando

By guest blogger Avi Dines, Director, Accounts & Digital ContentI’m sitting 1,300 miles away from VoiceCon Orlando, but feel as connected as ever. The news deluge from the event, including articles, blogs and tweets, along with live TV feeds from conference keynotes provides a good flavor for the conference activities. Keeping track of Schwartz clients as well as other industry players has never b ...

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At CTIA 2010, Voice is so Passe

By guest blogger Rob Skinner, Senior Media Strategist Based on the day one buzz, a primary theme at this year’s CTIA WIRELESS 2010 (running today through Thursday, March 25) centers on putting wireless networks to work for more than just voice. For the carriers, this means pushing into device categories beyond handsets, including e-books, net books and tablets.What’s more interesting to me, howe ...

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SxSW Day 4: How Tweet It Is

There was a lot that went on today at SxSW, but it all seemed to revolve around Twitter. From @Ev’s keynote introducing @anywhere to panels, hallway discussions and hordes of techies tweeting while dancing and singing at TechKaraoke.Twitter does a good job of explaining the new service, but basically it allows any site to tag content to Twitter that let’ people follow feeds from the site (or peo ...

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SxSW Day 3: Creating A Connection

The day started off with a great Social Media Breakfast Austin/SxSW where I had a chance to hang out with a few hundred other social media professionals. I saw some old friends and met a few new people with some really interesting companies. I ended up reconnecting with many of them at the Microsoft party later in the evening.Compared to the first two days of the SxSW, the panels were interesting, but not a ...

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