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Speaking at Mobile World Congress – the GSMA’s Research Open Days

The Call for Papers for the 2012 Mobile World Congress opened on 29th of June and thousands of companies are now vying for spots on this coveted schedule. This year, the GSMA’s research team has introduced a new step in the selection process called Research Open Days. Research Open Days are an opportunity for companies to meet with the GSMA at the London headquarters and present a topic for considerat ...

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Reflecting on Tech PR Successes at CTIA Wireless 2011

Schwartz Clients Use Mobile PR to Get Word Out at CTIASchwartz clients made waves at the International CTIA Wireless 2011 conference on both the speakers' podium and with award-winning offerings–a testament to the impact of mobile and technology public relations at the show. While we can all but guarantee that AT&T and T-Mobile had very successful PR activities around the event, this post focuses ...

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What should marketers and PR pros take from SxSW 2011?

Well it has been a week since the end of SxSW Interactive 2011. By this time, most of the attendees have recovered from the five days of non-stop seminars, parties, meet-ups and informal hallway networking. What did it all mean?There are a few key takeaways from Schwartz’s discussions at SxSW that I thought would make sense to share with our readers.Group Communications Overload – The “hot ...

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Schwartz Client WellDoc is Named a Finalist in the 2011 CTIA E-Tech Awards

By Kristen Perry     Today begins the much anticipated International CTIA Wireless 2011 show in Orlando, Florida. The buzz of exhibitors and keynote speakers is high, as the show brings together wireless and converged communications, wireless broadband and mobile web. One hot topic that is undoubtedly keeping the adrenaline pumping is the prestigious CTIA Emerging Technology Awards. For the past f ...

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Analytics and Measurement in Practice at SxSW

For me, Sunday at SxSW could best have been described as analytics day. They decided to have all the research and measurement die-hards make the trek out to the AT&T Executive Conference center.  The surroundings were plusher, the seats much more comfortable and the data was fascinating.There were two interesting panels on measurement and analytics and the most exciting part is none of the speakers ...

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SxSW: Changing the Way We Think (Day 1)

SxSW is alternately described as a tech party a la COMDEX in the mid 90s, Spring Break for techies, DEMO for those trying to reach young, hip, consumers and a conference that has jumped the shark. To me it is a great event and a great way to make connections, hear great speakers and have thought provoking conversations.To get myself in the right frame of mind, I listened to Alice's Restaurant on the plane f ...

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A Tech PR Pro’s Look at What’s Trending at CTIA Wireless 2011

Some obvious, and some not so obvious trends that we’ll likely see in OrlandoIn less than two weeks, CTIA Wireless 2011 (@CTIAshow; #CTIAW11) will bring together 40,000 members of the North American wireless community, from carriers to device manufacturers to app providers to the technical widget makers that make wireless work.As a PR industry executive that has followed, pitched, attended, applauded ...

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Join the Schwartz London team at Silicon Stilettos!

We are thrilled to be sponsoring Silicon Stilettos on Wednesday. Did you know the typical ratio of men versus women at most tech meet-ups is 80/20? Silicon Stilettos is a free women-only (or almost women-only) meet-up organised by Zuzanna Pasierbinska-Wilson where women in tech can drink cocktails and take part in relaxed, no-pressure networking. We’ve thoroughly enjoyed Zuzanna’s events in the ...

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Mobile Internet – 2011 Mobile Commerce Predictions – Road To Barcelona

*In this series we're profiling top mobile industry trends in the run-up to Mobile World Congress 2011.* Earlier this year, Morgan Stanley's Mary Meeker predicted that [mobile will overtake fixed line internet access by 2013](http://gigaom.com/2010/04/12/mary-meeker-mobile-internet-will-soon-overtake-fixed-internet/). This growth is largely due to 3G wireless penetration, estimated at 20 - 25% worldwide, an ...

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CES Day 1: Tablets and eReaders and of course 3D

The first day of the 2011 Consumer Electronics Show is over, and according to the exhibitors with whom I spoke, traffic has increased year-over-year and booth staffs are pleased with the type of attendee on the show floor.While last year was dominated by the introduction of 3-D TVs,  this year there are quite a number of sub-themes.3-D is still strong, with many companies introducing second genera ...

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Meeting of the Minds at PR News Digital PR Next Practices Summit

The middle of this week, I zoomed off to attend the Digital PR Next Practices Summit put on by PR News. New York is an easy trip, so maybe I shouldn't have packed my "tell me something I don't already know" attitude, but that's how I approach all conferences. If I have to so much as budge from my desk, it needs to be worth it.PR News didn't disappoint. As I sat and waited in vain for a wireless si ...

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Gadget Lust in Reverse

The theme for this fall’s CTIA is finding new ways that unwired devices for consumers can squeeze more productivity and efficiency out of enterprise operations.  In particular, the Tablet PC seems to take top billing as the next great hope. RIM will be showing off its Playbook, billed as the first professional tablet, while the majority of closed door sessions are devoted to development on Tablet ...

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