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The SXSW Effect

Ever since the launch of Twitter, the Technorati have talked about the power of SXSW to amplify discussions, product launches and issues – even if just for a few hours. Today we saw that to great effect with a live video interview with Edward Snowden. No one would argue he has been a hot topic in the media over the past month. So I wanted to see if SXSW would really have a big impact. Following are the resu ...

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It’s Psychology, Not Technology

At SXSW there are hundreds of vendors (some with really great services) offering tools for measurement, communication and engagement. Yet too often communications professionals forget strategy and psychology and let the tools drive. They get excited by all the bells and whistles and may miss the big picture or get distracted. The tools aren’t the car that gets us to our destination – they are the tools that ...

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SXSW: Healthcare and the Connected, Mobile, Private Future

What do physicians, Melbourne and the CFPB have in common? More than you might think. They're at the intersection of healthcare, technology and privacy rights. Today I had the pleasure of attending three very different panels at SXSW 2014, but when you look at them in aggregate, they paint a very interesting picture for the future of healthcare, real-time interaction and the way we look at society. As commu ...

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HIMSS: A Look Back and Look Ahead

It is now the “week after” HIMSS14 where nearly 38,000 healthcare IT professionals spent time talking, tweeting, sharing and learning. People hopefully had a restful weekend and are now reviewing the business cards they collected and moving on to post-show plans and next steps. There was no shortage of conversation on interoperability, population health, patient engagement, care coordination, security, BYOD ...

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The Stats Are In: Twitter Drives Trade Show Discussion

You may have noticed the flurry of tweets from @MSLGROUPNA’s healthcare practice last week. The stats are in: Twitter, as anticipated, was a main vehicle for driving discussion and sharing news at #HIMSS14. Even before the show started, 60 percent of healthcare IT influencers said they used social media more at trade shows this year than in previous years according to an MSLGROUP survey. Since 2010, HIMSS h ...

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Hillary Clinton Thanks Health IT Innovators in HIMSS14 Keynote

In the hours leading up to Hillary Clinton’s HIMSS keynote speech, Twitter was abuzz with news and confirmation that the social media platform would be the best and only source to get snippets of the speech for those who aren’t physically at the show. For those attending the conference, Clinton had a full, attentive audience, and many of those listeners lined up hours before the start of her keynote.  Sever ...

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The Buzz at RSA 2014: Day 1

On the ground at RSA Conference 2014 on Monday consisted mostly of arrivals and set-up. In the news, though, multiple companies made announcements about security programs for both the enterprise, and the “open enterprise.” With mobile phones, tablets, work laptops, etc. holding strong in the enterprise, businesses need security to protect the wide array of devices. This concept of “open enterprise” looks li ...

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Extending the Reach of Your User Conference

The user conference is an ideal format for tech companies to connect with customers and partners, secure real-world feedback on products and services, and share their vision for the future. They can also be a great way to drive thought leadership with reporters and other key audiences.   There are three simple things you can do to extend the reach of your conference. First, lock in media sponsors early ...

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HubSpot Inbound 2012 Day 4- Content, Context and Effort oh my!

Today was the final keynote speech, a few more break out sessions, and a closing ceremony of sorts where we all got kudos for attending and coupons for next year... what a day! Keynote: Gary Vynerchuck @garyvee "The only reason I love social media is only because it sells S#$%. I don't give a S$%& about Twitter, Instagram, Pinterest, Tumblr, Facebook or whatever, I care about where my cus ...

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HubSpot Inbound 2012 Day 3- Content is key, but context is best!

More music, more excitement, more #inbound12! Day 3 and no signs that this team is slowing down. As Darmesh very excitedly shouted, "a few years from now we will say 'remember when Inbound was only 2800 people!'" So to keep it concise- things are moving fast and it's awesome to be on this train.Keynote- Brian Halligan 1. Inbound marketing over the last 6 yearsThere's a massive transformation about ...

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HubSpot Inbound 2012 Day 2- It’s Still About Content… And So Much More!

  Welcome Address- Inbound In Style!Thunderstruck, ACDC's awesome track, was the background to a video of Boston in it's glory with sunny skies and a fancy helicopter winding through the neighborhoods below. Flash to Darmesh and Brian (HubSpot co-founders) wearing track suits and aviators enjoying the ride. Finally, after lots of lead up- they "landed" at the conference and gave a funny ...

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HubSpot Inbound 2012 Day 1- Content is Key!

    Today was the first day of Inbound 2012, HubSpot's annual production for Inbound Marketing best practices and helpful how-to sessions focused on making social media work for us!Since we are always working on clear and concise content, here's a glossary to get you going:HubSpot: "HubSpot is an inbound marketing software company that helps businesses take advantage of the inbound marke ...

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