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RSA 2015: Into the Woods: Protecting Our Youth from the Wolves of Cyberspace

When talking cybersecurity, it’s far more common to be thinking about malware than social issues. However during this year’s RSA Conference, information security and child safety crossed paths for a discussion on how to protect children from becoming victims of cybercrime. As technology has gotten increasingly more sophisticated, unfortunately so have the potential threats facing kids. Michael Osborn, chief ...

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RSA 2015: Quantitative Security: Using Moneyball Techniques to Defend Corporate Networks

When Oakland A’s General Manager Billy Beane embraced an analytic approach to building the dream team, he revolutionized baseball. What if organizations embraced a similar approach to choosing security solutions? The current method is more of an art than a science, Amit Mital, CTO, Symantec noted in his keynote at RSA. By adopting a quantitative approach to data and security, organizations can make better i ...

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RSA 2015: Talking ‘bout My Next Generation

The time is now. The security generation needs to invest in the next generation of talent, Christofer Hoff, vice president and security chief technology officer, Juniper Networks, urged his colleagues during his RSA keynote. Hoff teamed up with Reuben Paul to demonstrate how even a third-grader can successfully launch a cyberattack. The nine year old has an impressive track record. He’s CEO of Prudent Games ...

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RSA 2015: Enhancing Cloud Trust

When it comes to information security, the move to the cloud highlights two key features: transparency and control.  Scott Charney, Corporate VP of Trustworthy Computing at Microsoft, raised the question of how it is possible for people to provide control and transparency in this new environment, and what it looks like. During his RSA keynote, Charney addressed Microsoft’s 2004 plan to implement a security ...

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RSA 2015: Innovate Your Mindset, Not Your Tech

How can we simultaneously live in the “Dark Ages” and the “Information Age”? In the first keynote speech of RSA Conference 2015, “Security’s Age of Enlightenment,” president of EMC's RSA security division, Amit Yoran, explains the paradox of the world we live in: security knowledge is surface and slow, while data stores drive deeper and the speed of communication increases. In a day in age where self-drivin ...

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Where We’re Going, We Don’t Need Phones—Three Key Takeaways from MWC 2015, Where Mobile Went Way Beyond Just Phones

There aren’t many events in the world that can say more than 93,000 people traveled thousands of miles from 200 different countries to attend. The ones that make it into this upper-echelon of gatherings must be full of entertainment, intrigue, plenty of SWAG and more pseudo-celebrities than an episode of the Kardashians. So, are we talking about The World Cup, the Olympics, or possibly even the Academy Awar ...

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The Road to/from McCormick Place at HIMSS15

When Paul Simon sang “50 Ways to Leave Your Lover,” he may as well have been talking about leaving Chicago’s McCormick Place. Just like the wry tune goes, Jack, it sometimes seems a lot easier said than done. That’s because of the distance between the convention center and the Loop, where most people stay and want to be in the evenings. It’s just a couple miles or so, but during heavy traffic hours in the m ...

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When MWC Attacks—A Changing Landscape Presents PR Opportunities

Mobile World Congress (MWC) started during a time when pro football was still played in Los Angeles and Milli Vanilli had yet to break a nation’s heart (1987). It is the now Grandaddy of them all in the mobile ecosystem, a combination of Cannes, the Super Bowl and an Apple product announcement. A monster of a show with a general attendance over 80,000 and rising, MWC attracts the major players in mobile fro ...

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MSLGROUP San Francisco Opens New Office with Party and Media Panel Discussion

We broke in our brand new MSLGROUP San Francisco headquarters in the heart of the city’s Financial District on November 20, and we’re proud to say that the party and office opening event was a huge success. First off, we’d like to thank our innovative clients, especially those who came to 100 California Street to help us celebrate, talk technology, network, nosh and generally have fun. As a client-centric c ...

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#ICYMI: PRSA Boston’s The Digital Agency Event

By Caitlin Mahler and Antonia Rutter Facebook and Twitter and YouTube, oh my! Welcome to the world of the digital agency where these platforms aren’t a faux-pas, they’re a big piece of business. Last week PRSA Boston held a panel discussion on the changing face of agencies in the digital era. Peter Panagopoulos, director of national marketing, WGBH Educational Foundation, moderated “The Digital Agency” pane ...

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Boston TechJam 2014

Take your finger off the pulse of the world of technology for one minute, and you quickly fall behind, left in the dark about the latest cloud services, gadgets and trends. I discovered this the hard way at Boston TechJam 2014. Updates, advancements, and new trends were all around me as I joined co-workers at the event on Thursday, June 12, 2014. Every company with a new technology, a leading cloud service, ...

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SXSW: The Future is Wearable

Every year SXSW Interactive seems to have an overarching meme: mobile, apps, the singularity, zero interchange, Twitter. If I had one key takeaway from SXSW it's that this year (and the next few) is likely to be the “year of the wearable device.” According to the schedule, 64 different sessions touched on wearable technology in some way shape or form. To my mind the discussions broke into three different ca ...

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