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5 Strategies to Get Executives Engaged and Excited About Twitter

If you read my June 2014 blog post about why executives should get involved with Twitter, then you should have a good understanding of the business benefits of a socially-engaged company executive. In that post, I discussed how Twitter-savvy business leaders can help increase brand recognition, find talent and more. Now you are ready to learn more about key strategies that will empower executives to use Twi ...

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Thought leader or company logo: Whom would you rather engage with on Twitter?

Sifting through Twitter, it’s easy to get lost in the sea of marketing materials. Webinar promotions, press releases and employee recruitment campaigns can easily clog a Twitter feed. Vendor logos and links clog the Twitter stream, but who are the people behind this self-promotional chatter?   While many of us in healthcare strive to increase engagement among patients and their providers, some forget the im ...

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HubSpot Inbound 2012 Day 4- Content, Context and Effort oh my!

Today was the final keynote speech, a few more break out sessions, and a closing ceremony of sorts where we all got kudos for attending and coupons for next year... what a day! Keynote: Gary Vynerchuck @garyvee "The only reason I love social media is only because it sells S#$%. I don't give a S$%& about Twitter, Instagram, Pinterest, Tumblr, Facebook or whatever, I care about where my cus ...

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It’s a B2B SxSW Monday

Today was my last full day at SxSW and it was once again filled with great discussions. For once I decided to forgo payments panels, and spent more of my time in panels that discussed B2B social media as well as a panel on brand journalism, and yes, one on the future of money.The brand journalism panel and B2B panels were filled with a lot of insight and tips that will be of interest to our B2B clients and ...

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SxSW Sunday: It’s all about convergence

Today was a great day at SxSW. I had the pleasure of attending three different sessions on payments and mobile wallets, one on the future of retail and a most inspiring session that looked at updating classic iconic ads for today’s technology.I was prepared to write a very payments-focused post. But as I was thinking about today, I realize the key lessons for PR and business professionals transcend th ...

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SxSW Saturday Takeaways: Destroy Labels, Know Yourself

Saturday at SxSW was much more interesting than Friday. I had the pleasure of attending a very wide range of panels. The topics included strategic communications, Dad bloggers, enterprise social media, the future of mobile wallets, a comedian/activist keynote, and a look inside Joss Whedon’s head. The panels were a mix of both aspirational visions and cautionary tales.The sessions were all great learn ...

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Digital videos – keep it real!

 Samsung expected to make a big splash at last week's CTIA Wireless conference with its unveiling of a new Galaxy Tab. They didn't, however, count on a lot of online flak regarding the video they produced to support the launch. Harry McCracken, editor of Technologizer, makes a pretty compelling case that the "real-life" users in the video are actually paid actors. His posts have attracted a g ...

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Google Rolls Out its Own Magazine

Google has launched a magazine, Think Quarterly, and mailed the limited number of copies (they printed only 1,500) to advertising partners in the UK. The magazine, Google's first, was created and published in the UK and is also available online.Since we, as lovers of technology PR, of course pay attention to Google and pitch editors of magazines (although it's not at all clear to me that Think Quarterly is ...

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Responding to Facebook Attacks: Companies Weigh In At SxSW

The last day of SxSWi 2011, I decided to take a brief foray into crisis management, specifically looking at how brands respond to Facebook attacks. The dynamic session was highlighted by Dell and Intel discussing how they handled the issue of brand attacks. Ekaterina Walter, Intel’s social media strategist and Laura Thomas, a senior consultant at Dell who oversaw its Facebook presence consolidati ...

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Analytics and Measurement in Practice at SxSW

For me, Sunday at SxSW could best have been described as analytics day. They decided to have all the research and measurement die-hards make the trek out to the AT&T Executive Conference center.  The surroundings were plusher, the seats much more comfortable and the data was fascinating.There were two interesting panels on measurement and analytics and the most exciting part is none of the speakers ...

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The American Idol Social Media Power Rankings

Many of us here are at Schwartz Communications and the Schwartz Research Group are huge fans of American Idol. Some of us for the singing, some for the drama and some for the pure joy of social media analysis and water cooler talk.Every year, as the season unfolds, Ryan Seacrest talks about how many votes are cast…but anyone who has worked in politics or public affairs knows that in order to get out ...

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Location is the new black and Facebook is throwing around its weight

The Internet user as we know him is dying out. He is no longer behind his desktop computer checking his email or on the couch with a notebook in his lap updating his Facebook status. From an immobile creature, he has quickly evolved into a very mobile being, like a prehistoric fish that has grown a pair of legs and has left the ocean.Instead of legs, though, evolution has equipped him with smart phones and ...

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