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An Energizing Bit of News

Recently, PRWeek featured a list of "50 game changers" in the field of public relations. As you can imagine, communicators from high-achieving companies with enviable positioning occupy the list. Within the top ten, two are pure-play energy companies (ExxonMobil, Chevron) and two companies have major business lines devoted to energy efficiency and energy infrastructure (GE, IBM). In addition, Comc ...

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Identifying Your Brand’s Causes with the Fifth “P” — Purpose-Led Marketing

As transparency, responsibility and the authenticity of a brand’s communications take on greater importance in today’s marketplace, brands need to get out of the selling business and into the business of improving lives. Today, it’s about purpose-led marketing. In the past, having a purpose may have been considered “nice,” but it is now crucial to winning in business.  Bra ...

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Drawing Attention By Drawing a Line

Driving in to work this morning, I heard the news that GE Capital has announced that it has stopped financing gun retailers. It was reported that the company, based in Fairfield, Conn., made the move in a sign of solidarity with its neighbors in nearby Newtown, where Adam Lanza senselessly killed 27 people, including 20 children, just before Christmas last year. "Wow," I thought. "Way to take ...

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Is Your PR Program Still On Track, Or Becoming The Unused Gym Membership?

When January rolls around, resolutions are top-of-mind: eat healthier, work out more, watch less TV.  The first few weeks of the year pass in a flurry of activity.  However, surveys often show that by March, most people have abandoned their resolutions and slipped back into old habits because they haven’t set realistic goals, and also haven’t integrated them into their lives in a manag ...

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Undercover Boss = Undercover Brand?

During the post-Superbowl, pre-Hollywood awards television schedule I was flipping channels one night and stumbled on an episode of Undercover Boss. For those of you who have not seen it, the CBS show features company CEOs from organizations like 7-11, Waste Management, Choice Hotels and Modells who disguise themselves, pose as newbie recruits, and go out in the field with rank-and-file employees to job sha ...

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Dealing With The Unexpected

If you’re like me, you drive around with a car emergency kit in the trunk of your car. I noticed mine the other day and took stock of what was in it: flares, a flashlight, an emergency blanket…All useful things to have in an emergency. And, though I hope I never have to use it, it’s good to know what I have and that it’s there in case I need it. I was recently reminded that the same ...

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Decoding the PR Profession Mystery, or Not…

Recently, I had the pleasure of attending a swanky business networking event in the city. As many of these types of events tend to go, upon arrival you scope out the scene to see who you know and then after collecting your adult beverage you make your way to find the ideal spot to chat and meet new and interesting people. Once my colleagues and I found our prime real estate, we started chatting up two young ...

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Back to School, Back to Business: Is Your PR Plan Ready?

    Traffic is on the roads and school supplies are flying off the shelves.  That means one thing: it’s September.  For some people, it’s back to school and for us PR practitioners, it’s back to business. Regardless of when your fiscal year ends, September is always a good time to revisit your plans and see what needs a refresh.  If that’s the case, then what ...

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The Art of Diplomacy in Thought Leadership

  If you’ve visited Schwartz MSL’s other blogs, you’ve probably seen our “Wait a Minute” video blog series.  My recent post about working with lawyers and the inherent difference in the way we’ve both been trained got me thinking about a frequent challenge I faced when working in-house at law firms.  Without fail, most Mondays I would arrive at the off ...

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What 26.2 Miles and Thought Leadership Have in Common

As a former marathon runner, I can’t help but follow-on to our first On Your Mark blog post with another analogy. I also couldn’t help but watch with rapt interest at the last mile of the 2012 Olympics Women’s Marathon as a pack of four runners headed toward the finish line.  While all four were close, three runners from Ethiopia, Kenya, and Russia were clearly were battling it o ...

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Purpose Within the Marketing Mix – Three Ways to Engage Your Target Audience

There is no doubt that Purpose is the fifth "P" within the marketing mix today. A brand's purpose should define not what product or service they sell but the higher order of why they exist in society. More and more brands are realizing the importance of acting as purposeful, values-driven organizations, living that purpose through all they do and communicating it through all they say, following in the foots ...

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“The Finish Line”

  It seems appropriate to title our first blog post as part of Schwartz MSL Boston in honor of our original blog, which – as you may have guessed – was called “The Finish Line.” The name was derived from the famous Boston Marathon finish line, which could be seen from the windows of MSL Boston’s old offices on Boylston Street.  When we moved to a beautiful new buildin ...

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