You Are Here: Home » Corporate » Branding

PR Lessons Learned In 1H 2015: Part One

With the end of the first half of the year approaching, MSLGROUP decided to take a look back at the PR lessons learned thus far in 2015 and what they mean for our industry and our clients. Without further ado: 1. In times of crisis, early, frequent, honest communication that provides next steps is best. While not a completely new idea, 2015 has shown us a few different examples of brand crises done right an ...

Read more

Know Your Audience: Best Practices for Doing PR in China

Given its fast growing economy, China attracts businesses of all sizes, and many companies believe that they need to compete in the Chinese market if their company is going to be a leader in their industry. It is a country that is developing at a rapid pace—and it’s the uniqueness of its culture and history that makes it one of today’s most promising and challenging markets for the practice of public relati ...

Read more

Thought leader or company logo: Whom would you rather engage with on Twitter?

Sifting through Twitter, it’s easy to get lost in the sea of marketing materials. Webinar promotions, press releases and employee recruitment campaigns can easily clog a Twitter feed. Vendor logos and links clog the Twitter stream, but who are the people behind this self-promotional chatter?   While many of us in healthcare strive to increase engagement among patients and their providers, some forget the im ...

Read more

Target Breach Aftermath, Latest Chapter: CEO Out

A cursory read of headlines covering Target for the past five months renders today's news transitive: Target's CEO is leaving. Late last year, the giant U.S. retailer suffered one of the largest electronic data breaches in history. Millions of consumers became victims, their credit card numbers potentially gone and up for auction to the highest bidder. Target became a common target for ridicule. Even in rec ...

Read more

Turbochargers, Search Engines and the Marketing Imperative

Let's think about innovators. Next time you’re stuck in traffic, look at the car ahead of you. On the trunk lid it’s likely to have a badge that says “2.0T.”  That means it has a turbocharged, two-liter, four-cylinder engine.  It means the engine is small, light, powerful and efficient. All the brands are moving to that – VW, Audi, Hyundai, Kia, Volvo, BMW, GM and others. It’s a hot trend in the auto indust ...

Read more

Consumer Technology Public Relations – Oh, the Humanity!

 By Lauren BusleyAs overt and shameless mediaphiles, we PR folks jump at any chance to get an inside look at how the media machine works.  You had us at hello, you are the wind beneath our wings, we just can’t quit you and we’d like to wear your skin, media. So, when PRSA hosted a panel titled “Inside the Newsroom of All Things D,” I was ready to rock. Oh, and did I mention ...

Read more

<3 Vs. Logistics

“Making people smile. And fun.” When asked what makes their model different during an INFORUM panel discussion with Pando Daily’s Sarah Lacy at the Commonwealth Club San Francisco, Fab.com’s CEO Jason Goldberg and CCO Bradford Shellhammer immediately quipped with those phrases. How does the “fastest e-commerce company to reach 1 million users” (which it did in five months ...

Read more

HubSpot Inbound 2012 Day 4- Content, Context and Effort oh my!

Today was the final keynote speech, a few more break out sessions, and a closing ceremony of sorts where we all got kudos for attending and coupons for next year... what a day! Keynote: Gary Vynerchuck @garyvee "The only reason I love social media is only because it sells S#$%. I don't give a S$%& about Twitter, Instagram, Pinterest, Tumblr, Facebook or whatever, I care about where my cus ...

Read more

HubSpot Inbound 2012 Day 1- Content is Key!

    Today was the first day of Inbound 2012, HubSpot's annual production for Inbound Marketing best practices and helpful how-to sessions focused on making social media work for us!Since we are always working on clear and concise content, here's a glossary to get you going:HubSpot: "HubSpot is an inbound marketing software company that helps businesses take advantage of the inbound marke ...

Read more

The Wieber Effect: Do Stumbles Drive More Chatter Than Success?

Last night, millions of Americans were transfixed by the gold-medal winning performance of the U.S women’s gymnastics team.  The “Fab Five,” as members of the media now fondly call them, made history by catapulting the U.S. to its first Olympic gold in women’s gymnastics since 1996. However, one look at the social media discussion shows that Americans (and the NBC announcer ...

Read more

Advice to Clueless Marketers on Twitter

More and more brands are flocking to Twitter to connect with customers, engage in dialogue and spread their promotions. But recently there seems to be a spate of tweets that can be called clueless at best, and offensive at worst.Just this weekend, I was exposed to the latest example of clueless marketing on Twitter. In this case it was someone using the horrible incident in Aurora, Colo. to promote their cl ...

Read more

Microsoft’s “Go Learn Something” Response Not Good Enough

Amid all the coverage of this week's Surface tablet launch, it struck me that Microsoft didn't appear to give much thought to addressing an important question - what will MSFT's traditional hardware partners think of this move?A Reuters story indicates that partners were kept in the dark about Redmond's plans. For a variety of reasons, that makes sense. But not having a standard reply ready for the launch i ...

Read more