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Is “Start-Up” Back in Vogue?

I have had a couple of interesting conversations lately about the word "start-up."When I first started in Boston high-tech PR at Schwartz, every company I worked with wanted to be a start-up. There was a romantic allure to being two guys in a garage (in fact I once helped a company with a name that was an acronym for "Guys in a Garage"). It represented an innovative spirit related to cul ...

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When Ringing in your Ears is a GOOD Thing

Hear ye! Hear ye! 2009 was another outstanding year for Schwartz Communications at the 40th Annual Publicity Club of New England Bell Ringer Awards. Schwartz and our clients received 26 awards recognizing media, special event and social media efforts in Healthcare, Consumer, Social Media and High Tech PR programs. Pardon me as I brag for a moment. This work spanned 19 clients across our practice groups. It' ...

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The Debate Over Social Media Press Releases

Not sure if I am supposed to give props to a competing agency on this space, but the Social Media Press Release (SMPR) invented by Shift Communications a few years back was a novel idea.Today, the SMPR means different things to different people:-- Originally, an SMPR meant content organized online so that it is easily digested by the media. Features are presented in bullets; it's easy to click from content ...

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Congratulations, Merv!

Merv Adrian, a terrifically talented individual, has struck out on his own with IT Market Strategy. For those of you who may not know Merv, he has been a significant figure in the technology analyst community for many years, first with Giga, and then later Forrester. I first met him when we represented Austin-based Pervasive Software for a number of years shortly after its IPO in the 90s. (Ron Harris was CE ...

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