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Press Release Titles Matter, Part Two

The intersection of PR and SEO for B2B tech and healthcare companies is My Current Obsession. Naturally, then, I'm fascinated by how Google works. We all know it's a Google world, right, but I care in particular about Google's treatment of news releases and content generated by the media.I was interested, then, in last week's BusinessWire post on "Why Your Release Might Not Make it Into Google News. ...

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Excoriating the AVE Troglodyte

Earlier this week I had the pleasure of attending the PR News Measurement Summit in Washington D.C. It was a gathering of a few hundred PR professionals interested in advancing PR measurement and sharing best practices for tying public relations to business results. The topics would be of interest to anyone in consumer, technology or cleantech public relations.There were a half-dozen sessions, but there wer ...

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B2B Social Media for Website Traffic and Lead Generation

eMarketer's got an informative post from Debra Aho Williamson this week, "Why Social Media Makes Sense for B2B Marketers." She presents some info on the different ways that B2B and B2C companies measure the success of social media programs. The top three for both are website traffic, brand awareness and engagement with prospects.Here's where they diverge: B2Bs are more interested than B2Cs in usin ...

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SxSW Day 4: How Tweet It Is

There was a lot that went on today at SxSW, but it all seemed to revolve around Twitter. From @Ev’s keynote introducing @anywhere to panels, hallway discussions and hordes of techies tweeting while dancing and singing at TechKaraoke.Twitter does a good job of explaining the new service, but basically it allows any site to tag content to Twitter that let’ people follow feeds from the site (or peo ...

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SxSW – Day 1: It’s the Human Network

SxSWIt’s a good thing I am a morning person and registered early, as this line demonstrates. Many of the folks in the line missed the first sessions. (This is the line to get into the exhibit hall to register) The first session at SxSW dealt with social media marketing, and while it covered many thing I already knew, there were a number of interesting insights to take from it. One of the points t ...

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Traditional and Social Media Intersect, Reinforce Each Other: PRWeek Interview with Bryan Scanlon

Traditional and social media relations are connected and shouldn't be viewed as "either/or," Schwartz Communications President Bryan Scanlon says in a new video interview with PRWeek.He describes how the agency, which serves established and entrepreneurial businesses in industries that include healthcare, technology, cleantech and professional services, performed over the past year and notes that ...

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Technology PR: 12 Terminal Media Relations Mistakes

Most technology innovators are eager for positive, on-message media coverage to build their brands, drive sales leads or support other business goals. But unless you're already a tech industry behemoth, getting consistent, repeated media coverage across a variety of publications and channels takes some creativity, a fair amount of knowledge of what makes a good story and a ton of persistence.When a technolo ...

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Should the Company Blog Be Part of the Company Website?

Technology companies that don't blog but know they should often ask where, exactly, they should blog. Should it be a part of the corporate website or kept separate on a platform like TypePad or Blogger? Here are the basic factors that I take into account when I get this query: - Most blogs, and hopefully all of those run by companies, have clear themes. If the general topics that the blog explores are ...

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B2B PR and Marketing: Five Indispensable Blogs

I'm a technology PR person and, as you'd expect, I read a lot. Most days, however, I don't have time to look at blogs that won't give me readily usable information. So lately I've been sorting out the stuff I really must read from sites that provide food for thought, but are maybe a little more academic or philosophical.I thought I'd share a short list of blogs that I believe consistently give readers relev ...

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Social media puts a shine on tech marketing & PR

Last week analyst Sean Corcoran of Forrester Research led off a social media roundtable hosted by Schwartz Communications in our Boston office and moderated by agency vice president John Moran. The roundtable also included three marketers from high tech and healthcare companies who shared their real world experiences implementing social media techniques integrated with their PR programs. Social media i ...

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Will IT spending impact tech PR budgets in 2010?

This week at the Gartner Symposium/IT Expo, analysts offered some hope to high tech marketers whose budgets have been trimmed during the recession. According to Gartner, the IT market hit bottom in 2009 and will start to slowly climb out of the trough in 2010 with a 3.3% increase in IT spending. However, IT spending won't rebound quickly. Peter Sondergaard, Gartner's global head of research, predicts that t ...

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Measuring Social Media ROI

Here at Schwartz, we've been talking quite a bit lately about measuring results of social media programs. Not just programs we've designed for clients, but those of people who we meet at conferences or with whom we're just chatting.Without a doubt, many companies are thrilled with their involvement in social media. They love the outlet that participating in blogs or forums gives them, they're able to talk w ...

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