You Are Here: Home » Corporate » B2B PR (Page 6)

Upon Further Reflection, She Went With the PR Agency

Recently in the "You're the Boss" blog on NYTimes.com, Jennifer Walzer, CEO of entrepreneurial tech company Backup My Info!, documented her change of heart when it comes to hiring outside public relations help.To me, a PR person, this post was fascinating and I give Ms. Walzer a lot of credit for sharing her thought process on a topic that many people make a show of dismissing outright. ("You ...

Read more

Press Release Buzzword Bingo

My post last week that highlighted the most overused words in a press releases was very well received. Since so many of you liked it, I decided to take it a step further and turn the top 25 buzzwords into Buzzword Bingo cards. I didn’t want to slight anyone, so I created one card based on Sherk’s recent post, and the other card based on David Meerman Scott’s post from last year.Here they a ...

Read more

The most overused buzzwords in press releases: word cloud

To paraphrase Tom Foremski, “Buzzwords. Die! Die! Die!”I remember a time when everything was a robust, scalable, enterprise-wide, mission-critical, client/server, WYSIWYG, CORBA development solution with OLE.Well, maybe not quite that bad, but there are definitely words that have been overused when it comes to press releases. In some cases, these words have been so overused, their meaning is com ...

Read more

PR Measurement: Building On Core Principles

Last month at the 2nd European Summit on Measurement, the 200 delegates passed the "Barcelona Declaration of Measurement Principles."I applauded the effort, but didn't blog about it at the time, because it just seemed like common sense and the way Schwartz has been conducting public relations on behalf of our clients for years.  As the Schwartz Communications Research Group continues to grow, ...

Read more

When Social Media Customer Service Fails

More companies are turning to Twitter, Facebook and other social media channels every day for customer service. When it is done well it creates engagement and a deeper bond with a dissatisfied customer. It can also help publicly turn a dissatisfied customer into an advocate. It also saves money compared to call center operations.These are all good reasons for using social media for customer service. By the ...

Read more

Public Relations Lessons From Gallipoli

Over the weekend, I finished reading Gallipoli by Alan Moorehead. It was an engrossing, powerful read. For those not familiar with Gallipoli, it was a major campaign in World War I involving the British, French, and ANZAC invading a Turkish peninsula. It is a defining moment in Turkish history. In total more than 130,000 people died and there were more than 500,000 casualties. It was also a campaign fraught ...

Read more

Schwartz’s Clients Take Home The Gold

Earlier this week, the Publicity Club of New England recognized the best public relations and social media campaigns and tactics of the past year. The Bell Ringer judges were senior practitioners from Chicago and Boston.Schwartz is proud that we have continued the tradition of being recognized with more Bell Ringer Awards for work we have done with our clients than any other PR Agency in New England.Most gr ...

Read more

SABRE Rattling

Strong month for the Schwartz team with a SABRE Award in "Research for Publicity" for its work with Javelin Strategy & Research. The Schwartz team and Javelin combined professional and social media to promote Javelin's annual identity fraud report, increasing media coverage 126 over previous years, and a whopping 97 percent of all articles emphasizing at least two key messages.In addition to J ...

Read more

When Story Met Sales

The classic 80s movie “When Harry Met Sally” follows two people through the years, originally stuck together for a Chicago-to-New York drive, then by chance bumping into each other and finally into love and a long relationship. This is not unlike what we've seen happen with marketing and sales. Anyone with tenure in the business world knows that these two organizations need to be brilliantly in ...

Read more

Thud 2.0 – Death to Bad Social Media Measurement!

In the bad days of PR measurement, some PR professionals would try to impress clients (or bosses) with the ‘Thud factor’ how big and heavy a clip book could they drop on a desk. It was all about volume, circulation and hits. But as KD Paine says, HITS stands for “How Idiots Track Success.” This lead some to focus on quantity rather than quality and to some inflated circulation a ...

Read more

Women Work in the Technology Industry? You Don’t Say.

Last Friday The New York Times ran an illuminating feature on women in the technology world. "Out of the Loop in Silicon Valley" describes a tech and VC community that's perhaps not been overly welcoming to women. An excerpt:"Tech communities in Silicon Valley and in other hubs -- like New York, Austin, Tex., and Boston ... -- pride themselves on operating as raw meritocracies ready to embrac ...

Read more

Advertweeting: The New Frontier

Today in advance of its Chirp Conference, stories appeared about how Twitter was going to start offering promoted tweets in 2010. People are commenting - What does this mean? Has Twitter flown the coop? Will fan backlash cause it to soon be singing in the Choir Invisible?I for one am glad to see at least one way in which Twitter is monetizing its service. Despite what some companies have done, you can only ...

Read more