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Social Media Research: What’s That?

If you are interested in getting a marketing message in front of me, here's a quick look at my profile. I am on Facebook. I do use Twitter as well and occasionally will look for something on YouTube. I write as often as I can for this blog as well as my personal blog. I have been in the tech PR business for over 10 years.What would one surmise from this short little survey? From a B2B perspec ...

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The Lifecycle of Technology Keywords and Acronyms

Happy New Year!The Schwartz Communications Research Group decided the best way to look ahead was to look back…specifically to look back at the lifecycle of the tech acronyms and buzzwords we have all grown to love (or hate).This also gave us a chance to try Google Labs' new Ngram research tool. The search tool lets users examine the content of every book in the Google Books database, from 1800 to 200 ...

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What the New 2010 U.S. Census Data Means to PR Statisticians

The new 2010 U.S. census data that is starting to be released today will have a profound impact on our economy. From shifting the balance of political power, to insights into changing American demographics, much of the data will take quite some time to digest.Yet there are some practical concerns that public relations professionals should start incorporating starting today. Most importantly, the base number ...

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Is anybody listening? Five tips for getting more blog comments

You've probably heard it a hundred times: Content is king. It's true that a well-executed blog can establish your executives as thought leaders, improve your site's SEO and help you engage with journalists, customers and prospects. But if you aren't seeing comments on your posts, it can start to feel like all of your work is for naught. Before you consider give up on blogging, try these tips for increasing ...

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PR Victory: Most Headlines Are Free of Overused Buzzwords

News release headlines are meant to convey information, draw a reader in, and aid SEO. But have public relations pros fallen victim to buzzword abuse in news release headlines?Thankfully, the answer is no.Earlier this month the Schwartz Communications’ Research Group released a brief that examined news release headlines and SEO. After analyzing more than 16,000 news release headlines from Business Wir ...

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Can you feel the excitement?

Good writing should convey excitement, without the help of punctuation. A number of editors with whom we have spoken have a simple rule: you are allowed to use no more than three exclamation points in your writing your entire adult life.While the Schwartz Research Group brief released this week looked at serious issues such as:Are release headlines too long?PR pros in which cities write the best headlines?W ...

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Marketing Automation Obstacles Overcome By Schwartz PR

The biggest trend words in B2B marketing today are: content marketing, lead nurturing and marketing automation. At Schwartz, we believe that a PR firm has the answers for making those concepts a permanent part of any communications program.Respected journalist and marketer Bob Scheier agrees with us. While not calling out Schwartz by name, he notes how "forward-looking" PR agencies are using marke ...

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Only 18% of News Release Headlines are Optimized for SEO

The two most important elements for optimizing a news release headline are keyword inclusion and brevity. A company’s top keywords should be included in the headline when possible and should be placed early in the headline. In terms of brevity, a full release headline must be 65 characters or fewer to be fully displayed in Google. Many search engine optimization (SEO) experts, including our experts he ...

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Meeting of the Minds at PR News Digital PR Next Practices Summit

The middle of this week, I zoomed off to attend the Digital PR Next Practices Summit put on by PR News. New York is an easy trip, so maybe I shouldn't have packed my "tell me something I don't already know" attitude, but that's how I approach all conferences. If I have to so much as budge from my desk, it needs to be worth it.PR News didn't disappoint. As I sat and waited in vain for a wireless si ...

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Grunig Speaks on PR Measurement Evolution and Sustainability

Some of the brightest minds in public relations research and measurement today gathered for the first day of the Institute for Public Relations’ North American Summit on Measurement. They are here to share their best practices on research and measurement, and to discuss the future of PR measurement.It was great to hear so many research professionals recommending the types of benchmarking that the Schw ...

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CTIA Part 1: Buzz leading up to the show

CTIA Enterprise & Applications starts Wednesday so we decided to take a quick, visual look at blogger buzz leading up to the show.Our word cloud shows lots of blogging about broadband, spectrum and the FCC, as the Net Neutrality debate continued in high gear. Last week, CTIA  provided its comments on net neutrality to the FCC, stating  that the rules for the wired Internet don’t apply to ...

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B2B Marketers’ Priorities: Social, Digital, PR and Content

MarketingProfs has a nice summary of a Booz & Co. B2B Marketing Survey. I thought the numbers were useful, so here they are.The survey includes feedback from 132 marketing executives across several industries. Not a huge number of respondents, but okay, so let's see what they say.Looking at expected marketing budget allocations over the next two or three years, 67% of respondents expect to spend more on ...

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