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It’s a B2B SxSW Monday

Today was my last full day at SxSW and it was once again filled with great discussions. For once I decided to forgo payments panels, and spent more of my time in panels that discussed B2B social media as well as a panel on brand journalism, and yes, one on the future of money.The brand journalism panel and B2B panels were filled with a lot of insight and tips that will be of interest to our B2B clients and ...

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Top Mobility Trends in 2012 – Part Two: Telecom Expense Management and Mobile Apps

In a guest post last week, Kitty Weldon, principal analyst for Enterprise Mobility Services at Current Analysis, offered her predictions on the iPad and BYOD. In the second part of our series, Kitty now shares her insight on mobile apps and telecom expense management.While smartphones and tablets are becoming “must haves” for all mobile workers, how will enterprises keep telecom expenses in chec ...

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SxSW Sunday: It’s all about convergence

Today was a great day at SxSW. I had the pleasure of attending three different sessions on payments and mobile wallets, one on the future of retail and a most inspiring session that looked at updating classic iconic ads for today’s technology.I was prepared to write a very payments-focused post. But as I was thinking about today, I realize the key lessons for PR and business professionals transcend th ...

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SxSW Saturday Takeaways: Destroy Labels, Know Yourself

Saturday at SxSW was much more interesting than Friday. I had the pleasure of attending a very wide range of panels. The topics included strategic communications, Dad bloggers, enterprise social media, the future of mobile wallets, a comedian/activist keynote, and a look inside Joss Whedon’s head. The panels were a mix of both aspirational visions and cautionary tales.The sessions were all great learn ...

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Top Mobility Trends in 2012 – Part One: The iPad and BYOD

What new technologies and philosophies will dominate mobile-minded IT leaders this year and at the upcoming CTIA show? We asked Kitty Weldon, principal analyst for Enterprise Mobility Services at Current Analysis, to share her insight. In a three-part series, Kitty will forecast what we can expect to see in topics ranging from mobile apps to M2M.In this post, Kitty discusses the rapid adoption of tablets in ...

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Schwartz MSL Named Largest Boston Public Relations Firm

On Friday, the Boston Business Journal released its annual list of Boston PR firms and Schwartz MSL landed at #1 based on number of PR employees. We're pleased for the recognition and congratulate the other agencies that appear on the list.The industry is growing, without a doubt. A little more than a year ago, the venerable U.S. News & World Report projected the number of PR jobs would increase by 24 p ...

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Only 19.5% of News Release Headlines are Optimized for SEO

For the second year in a row, the Schwartz MSL Research Group worked with Business Wire to determine how many PR professionals are optimizing their news release headlines for SEO. There was slight improvement compared to last year, but there is still a long, long way to go.The two most important elements for optimizing a news release headline are keyword inclusion and brevity. In terms of brevity, a full re ...

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Can B2B Manufacturers Use Social Media to Support Distributors?

Just about everyone in marketing knows that many B2B companies are having a tough time integrating social media into their marketing mix. They understand they should do it, but oftentimes can't figure out how to do so. Plus, they're generally budget constrained, so can't hire experienced staff or consultants to create a solid strategy and then execute. The result is that many underfund initiatives centered ...

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Tell Your Mobile Story at CTIA

This May, the wireless industry will gather for one of its biggest events, CTIA Wireless. In addition to the trade show packed with vendor booths, the event will offer a variety of educational sessions. This presents an excellent opportunity for executives at forward-thinking wireless and mobile companies to position themselves as thought leaders at one of the industry’s most significant events. CTIA ...

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SEO for PR Pros

Yesterday I participated, along with Tom Lynch of interactive web marketing firm Astek Consulting, in a PR News webinar on SEO best practices. I'm not an SEO expert, but have developed a strong interest in search over the past several years. To me, it goes hand in hand with PR. We all know that PR is about telling great stories. But to tell those stories, communicators have to create more content, and conte ...

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Google+ for Brands: Waiting, but Not Wondering

Mitt Romney, presidential candidate and former governor of my home state of Massachusetts, was mocked a few weeks ago when he said that "corporations are people." It doesn't matter that it's not literally true, of course. It was his way of expressing the thought that every business, no matter how large, is comprised of individuals.That's precisely the reason that B2B marketers struggle with use of ...

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