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Thought leader or company logo: Whom would you rather engage with on Twitter?

Sifting through Twitter, it’s easy to get lost in the sea of marketing materials. Webinar promotions, press releases and employee recruitment campaigns can easily clog a Twitter feed. Vendor logos and links clog the Twitter stream, but who are the people behind this self-promotional chatter?   While many of us in healthcare strive to increase engagement among patients and their providers, some forget the im ...

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Turbochargers, Search Engines and the Marketing Imperative

Let's think about innovators. Next time you’re stuck in traffic, look at the car ahead of you. On the trunk lid it’s likely to have a badge that says “2.0T.”  That means it has a turbocharged, two-liter, four-cylinder engine.  It means the engine is small, light, powerful and efficient. All the brands are moving to that – VW, Audi, Hyundai, Kia, Volvo, BMW, GM and others. It’s a hot trend in the auto indust ...

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PR Pros Are Getting Better, but Release Headlines Are Too Long

The best content is useless if people can’t find it. Yet when it comes to the basic content companies produce the most, news releases, they often fail to optimize the most fundamental element – the headline.For the past three years, the Schwartz MSL Research and Insights Group, with invaluable help from BusinessWire, has analyzed the headlines of more than 11,000 news releases issued over Busine ...

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HubSpot Inbound 2012 Day 4- Content, Context and Effort oh my!

Today was the final keynote speech, a few more break out sessions, and a closing ceremony of sorts where we all got kudos for attending and coupons for next year... what a day! Keynote: Gary Vynerchuck @garyvee "The only reason I love social media is only because it sells S#$%. I don't give a S$%& about Twitter, Instagram, Pinterest, Tumblr, Facebook or whatever, I care about where my cus ...

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HubSpot Inbound 2012 Day 3- Content is key, but context is best!

More music, more excitement, more #inbound12! Day 3 and no signs that this team is slowing down. As Darmesh very excitedly shouted, "a few years from now we will say 'remember when Inbound was only 2800 people!'" So to keep it concise- things are moving fast and it's awesome to be on this train.Keynote- Brian Halligan 1. Inbound marketing over the last 6 yearsThere's a massive transformation about ...

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HubSpot Inbound 2012 Day 2- It’s Still About Content… And So Much More!

  Welcome Address- Inbound In Style!Thunderstruck, ACDC's awesome track, was the background to a video of Boston in it's glory with sunny skies and a fancy helicopter winding through the neighborhoods below. Flash to Darmesh and Brian (HubSpot co-founders) wearing track suits and aviators enjoying the ride. Finally, after lots of lead up- they "landed" at the conference and gave a funny ...

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SEO for PR Pros

Yesterday I participated, along with Tom Lynch of interactive web marketing firm Astek Consulting, in a PR News webinar on SEO best practices. I'm not an SEO expert, but have developed a strong interest in search over the past several years. To me, it goes hand in hand with PR. We all know that PR is about telling great stories. But to tell those stories, communicators have to create more content, and conte ...

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Google+ for Brands: Waiting, but Not Wondering

Mitt Romney, presidential candidate and former governor of my home state of Massachusetts, was mocked a few weeks ago when he said that "corporations are people." It doesn't matter that it's not literally true, of course. It was his way of expressing the thought that every business, no matter how large, is comprised of individuals.That's precisely the reason that B2B marketers struggle with use of ...

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Social Media and B2B Buying Behavior

A new survey from Base One, Report 2011: The annual survey of changing B2B buyer behaviour, takes a look at "the extent to which B2B decision-makers are using social media tools and channels to help them in the process of refining their needs and identifying suitable suppliers for major business purchases."Base One surveyed more than 1,000 people in the UK, Germany, France, Belgium and Italy in sp ...

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PR Pros: Get Into the SEO Mindset

A couple of days ago, I spent some time with colleagues learning about a tool to help identify online "influencers" -- the people many of our clients would like to reach, naturally. Those influencers are mostly not reporters, although it's interesting to see as we start using the tool that reporters are at the top of many of the search results. It used to be that PR was largely about media relatio ...

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Can you feel the excitement?

Good writing should convey excitement, without the help of punctuation. A number of editors with whom we have spoken have a simple rule: you are allowed to use no more than three exclamation points in your writing your entire adult life.While the Schwartz Research Group brief released this week looked at serious issues such as:Are release headlines too long?PR pros in which cities write the best headlines?W ...

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Only 18% of News Release Headlines are Optimized for SEO

The two most important elements for optimizing a news release headline are keyword inclusion and brevity. A company’s top keywords should be included in the headline when possible and should be placed early in the headline. In terms of brevity, a full release headline must be 65 characters or fewer to be fully displayed in Google. Many search engine optimization (SEO) experts, including our experts he ...

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