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PR Lessons Learned In 1H 2015: Part One

With the end of the first half of the year approaching, MSLGROUP decided to take a look back at the PR lessons learned thus far in 2015 and what they mean for our industry and our clients. Without further ado: 1. In times of crisis, early, frequent, honest communication that provides next steps is best. While not a completely new idea, 2015 has shown us a few different examples of brand crises done right an ...

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PRSA Puts the Spotlight on MSLGROUP’s Merrill Freund

The PRSA recently got a chance to grill San Francisco's managing director, Merrill Freund. Check out the full Q&A with Merill's thoughts on the changing nature of PR, his advice to new PR professionals and his recommendations on the healthiest coffee consumption levels below. PRSA - Tell me about MSLGROUP and your role there. Merrill - MSLGROUP is a global public relations agency that works with compani ...

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Video: What Everyday People Know About Encryption

“Where the world talks security” was the tagline at this year’s RSA conference where 30,000 IT vendors and technology professionals exchanged ideas about security threats and products. A week later as media headlines continue to report the latest security breaches and privacy debates, it seems the security conversation has extended beyond the aisles of Moscone to the dinner table, spin class and playground. ...

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Where We’re Going, We Don’t Need Phones—Three Key Takeaways from MWC 2015, Where Mobile Went Way Beyond Just Phones

There aren’t many events in the world that can say more than 93,000 people traveled thousands of miles from 200 different countries to attend. The ones that make it into this upper-echelon of gatherings must be full of entertainment, intrigue, plenty of SWAG and more pseudo-celebrities than an episode of the Kardashians. So, are we talking about The World Cup, the Olympics, or possibly even the Academy Awar ...

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5 Things Every Business Should Know about Data Privacy and Security in 2015

Recently, I had the pleasure of attending a panel hosted by the Commonwealth Club in recognition of Data Privacy Day 2015. (Thanks to our excellent client ESET, a sponsor of the event, for the in!) The panel, “Open Forum: Data Privacy Trends 2015,” was moderated by Forrester Research Principal Analyst Fatemeh Khatibloo, and included security executives from Box, Disconnect, IBM, Intel and TRUSTe. True to it ...

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When MWC Attacks—A Changing Landscape Presents PR Opportunities

Mobile World Congress (MWC) started during a time when pro football was still played in Los Angeles and Milli Vanilli had yet to break a nation’s heart (1987). It is the now Grandaddy of them all in the mobile ecosystem, a combination of Cannes, the Super Bowl and an Apple product announcement. A monster of a show with a general attendance over 80,000 and rising, MWC attracts the major players in mobile fro ...

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We Bet You Already Forgot These Five Obvious Tips About Video And Your Marketing Programs

You already know that video is important. People, regardless of their environment, respond better to visual information than plain text. And studies have shown that video doubles the time a viewer spends on a site. However, many marketing organizations have trouble incorporating video. According to Forrester Research, “74% of business executives say their company has a digital strategy, but only 15% believe ...

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The PR Value of a Rapid Response

The media industry is fast-paced and journalists are hungry for expert commentary on a variety of topics. This is especially true when a breaking news development, like a data breach or a disruptive product announcement occurs. Companies have an enormous opportunity to provide thought leadership surrounding industry news in the form of a rapid response. It’s a way to offer best practices and industry perspe ...

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Thought leader or company logo: Whom would you rather engage with on Twitter?

Sifting through Twitter, it’s easy to get lost in the sea of marketing materials. Webinar promotions, press releases and employee recruitment campaigns can easily clog a Twitter feed. Vendor logos and links clog the Twitter stream, but who are the people behind this self-promotional chatter?   While many of us in healthcare strive to increase engagement among patients and their providers, some forget the im ...

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What Does Influence Mean?

During MSLGROUP North America’s analysis of the Target credit card data breach, we spent some time discussing who had the most influence in the social media sphere. Breaking down “influencers” into different groups, we had deep discussions on who was saying what and why they mattered in the scope of the breach. From top tier media to local press to non-media, just what does it mean to be an “influencer?” Fo ...

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Four Facts About Industry Analysts’ Current Use of Social Media

Analyst relations are an important element in the overall PR strategy for technology companies. Similar to an effective media relations campaign, a highly targeted analyst relations program can help your company increase visibility, differentiate from the competition and, most importantly, help sell your customer’s products. Any AR pro knows managing an analyst program is way more than scheduling briefings ...

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It’s Psychology, Not Technology

At SXSW there are hundreds of vendors (some with really great services) offering tools for measurement, communication and engagement. Yet too often communications professionals forget strategy and psychology and let the tools drive. They get excited by all the bells and whistles and may miss the big picture or get distracted. The tools aren’t the car that gets us to our destination – they are the tools that ...

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