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When Story Met Sales

The classic 80s movie “When Harry Met Sally” follows two people through the years, originally stuck together for a Chicago-to-New York drive, then by chance bumping into each other and finally into love and a long relationship. This is not unlike what we've seen happen with marketing and sales. Anyone with tenure in the business world knows that these two organizations need to be brilliantly in ...

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Schwartz And HubSpot Lead PR Industry Transformation

We are story tellers at Schwartz Communications. For almost 20 years, our teams have translated complicated technical and medical concepts into messaging that resonates with strategic audiences.Being a good story teller means that at your core you need to be a good writer. This is why, for as long as Schwartz has been in business, every employee candidate takes a writing test, sitting down at a desk specifi ...

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PR Career Networking in 2010

Our very own  Liz Woodhouse, VP of human resources, will join a panel of industry experts from the Boston area on Tuesday, February 9 for the Publicity Club of New England’s second annual career seeker & networking breakfast. Kirk Hazlett, a professor of communications at Curry College, will moderate the discussion.This is a terrific forum to hear how social media is impacting the “rat ...

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Schwartz Acquires Hayhurst Media

Schwartz today welcomes some new folks into our family: Hayhurst Media, a UK-based communications firm. The acquisition of Hayhurst represents both a serious expansion of our European talent and deeper penetration of two core areas---healthcare and cleantech.Out of the gate, we’re adding more than two dozen European clients and two of the most talented PR professionals I’ve ever met. Hayhurst is ...

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AWEsome

Just in. Schwartz's EnteroMedics team has won a Bronze In-Awe Award from the Healthcare Communications & Marketing Association. (It used to be known as the Medical Marketing Association.)The award recognizes Schwartz's outstanding work supporting EnteroMedics' clinical trial recruitment and its EMPOWER study of an experimental device for obesity. The seven-month campaign helped drive enrollment in 13 di ...

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When Ringing in your Ears is a GOOD Thing

Hear ye! Hear ye! 2009 was another outstanding year for Schwartz Communications at the 40th Annual Publicity Club of New England Bell Ringer Awards. Schwartz and our clients received 26 awards recognizing media, special event and social media efforts in Healthcare, Consumer, Social Media and High Tech PR programs. Pardon me as I brag for a moment. This work spanned 19 clients across our practice groups. It' ...

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Red Carpet Here We Come

Congratulations to Schwartz and its long-time client partner CheckFree (now Fiserv). We are a finalist in this year’s PRSA Silver Anvil awards, which are pretty much one of the most prestigious awards in the PR industry. The nomination, in the "Marketing Consumer Services Technology" category, highlights our work promoting green living and fighting fraud with online bill payment. This is a testiment to a gr ...

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