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Brown vs. Coakley: Who is winning the social media campaign?

Today the citizens of Massachusetts are electing a new Senator. The race has garnered national headlines, and those of us living in Massachusetts have been deluged with ads, calls and editorials for the past few weeks.We are not taking a position on the election or either candidate, but wanted to answer a simple question - which candidate is using social media to create the most buzz? This question popped i ...

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Traditional Shopping Crushes Online Shopping in Social Media

Over the past week, we have had two of the biggest consumer shopping events of the past year - Black Friday and CyberMonday. The media buzz about each of these artificial shopping holidays has been enormous. That caused me to ask - who won the shopping PR war, Black Friday or Cyber Monday? (Note: Schwartz has some clients that capitalized on one or both of these shopping events).While it seemed obvious to m ...

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New Media PR and the Influence of Professional Journalists

Let me start out by saying there's no question that social media has a place in technology PR and any company should look to their tech PR agency for social media expertise. We advise all of our clients about social media. Depending on the audience they are trying to reach and the message they would like to promote, we incorporate appropriate social media tactics into our efforts.A side project I have been ...

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Measuring Social Media ROI

Here at Schwartz, we've been talking quite a bit lately about measuring results of social media programs. Not just programs we've designed for clients, but those of people who we meet at conferences or with whom we're just chatting.Without a doubt, many companies are thrilled with their involvement in social media. They love the outlet that participating in blogs or forums gives them, they're able to talk w ...

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Best Practices in Social Media Webinar: Learn from the Past

While some claim the summer months are a time when business slows down, anyone involved in retailing and consumer PR knows that it is when holiday planning swings into high-gear.To help companies maximize their social media efforts (particularly around the holiday shopping season), the team at Schwartz Communications will be hosting a Webinar on July 22 at 1:00 p.m. ET.The Webinar: "Groups, Handles and ...

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