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Schwartz’s Clients Take Home The Gold

Earlier this week, the Publicity Club of New England recognized the best public relations and social media campaigns and tactics of the past year. The Bell Ringer judges were senior practitioners from Chicago and Boston.Schwartz is proud that we have continued the tradition of being recognized with more Bell Ringer Awards for work we have done with our clients than any other PR Agency in New England.Most gr ...

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When Story Met Sales

The classic 80s movie “When Harry Met Sally” follows two people through the years, originally stuck together for a Chicago-to-New York drive, then by chance bumping into each other and finally into love and a long relationship. This is not unlike what we've seen happen with marketing and sales. Anyone with tenure in the business world knows that these two organizations need to be brilliantly in ...

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Schwartz And HubSpot Lead PR Industry Transformation

We are story tellers at Schwartz Communications. For almost 20 years, our teams have translated complicated technical and medical concepts into messaging that resonates with strategic audiences.Being a good story teller means that at your core you need to be a good writer. This is why, for as long as Schwartz has been in business, every employee candidate takes a writing test, sitting down at a desk specifi ...

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Thud 2.0 – Death to Bad Social Media Measurement!

In the bad days of PR measurement, some PR professionals would try to impress clients (or bosses) with the ‘Thud factor’ how big and heavy a clip book could they drop on a desk. It was all about volume, circulation and hits. But as KD Paine says, HITS stands for “How Idiots Track Success.” This lead some to focus on quantity rather than quality and to some inflated circulation a ...

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Small Businesses Use Social Media to Connect with Customers

Over the past couple of years, I've watched and wondered as many self-appointed social media gurus have worked to convince technology industry executives that they can market on the cheap, if not for free, using social media.The idea is so appealing. Entrepreneurial companies are working with limited budgets, their marketing people are being asked to quantify ROI pretty quickly, and if the "I" is ...

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Top News Source Surprise

I recently came across a new survey from the folks at the Pew Internet and American Life Project. They asked Americans how they get their news. Most get it from multiple channels - no surprise there. The channel results surprised me though.The top three sources: 78% of Americans say they get news from a local TV station.73% say they get news from a national network such as CBS or cable TV station such ...

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Excoriating the AVE Troglodyte

Earlier this week I had the pleasure of attending the PR News Measurement Summit in Washington D.C. It was a gathering of a few hundred PR professionals interested in advancing PR measurement and sharing best practices for tying public relations to business results. The topics would be of interest to anyone in consumer, technology or cleantech public relations.There were a half-dozen sessions, but there wer ...

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B2B Social Media for Website Traffic and Lead Generation

eMarketer's got an informative post from Debra Aho Williamson this week, "Why Social Media Makes Sense for B2B Marketers." She presents some info on the different ways that B2B and B2C companies measure the success of social media programs. The top three for both are website traffic, brand awareness and engagement with prospects.Here's where they diverge: B2Bs are more interested than B2Cs in usin ...

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SxSW – Day 1: It’s the Human Network

SxSWIt’s a good thing I am a morning person and registered early, as this line demonstrates. Many of the folks in the line missed the first sessions. (This is the line to get into the exhibit hall to register) The first session at SxSW dealt with social media marketing, and while it covered many thing I already knew, there were a number of interesting insights to take from it. One of the points t ...

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Schwartz Twitter Campaign Yields 70% Increase in Referral Traffic

This week's issue of PRWeek describes a holiday Twitter campaign that Schwartz designed and executed for Australian client RetailMeNot.com.RetailMeNot is an online discount and coupon site. They're a current Schwartz client, but this article focuses on a push made around the 2009 holiday shopping season to reach RetailMeNot's target demographic of women between the ages of 18 and 39 with messages about new ...

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Did you hear about Apple?

Rumor has it they are going to be making some big announcement on Wendesday...Like many other tech executives and PR folks, I will be watching the news conference to find out that latest surprise from Steve Jobs.It looks like some of the data leaked out inadvertantly due to a CNBC interview with a McGraw-Hill executive, as reported here by Erica Ogg of news.comThe buzz has really started to rise. I just did ...

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Katie Delahaye Paine on Measuring Social Media Campaigns

Social media is an integral part of many companies' marketing programs today. Tech companies in particular no longer view social media as optional or an experiment; rather, it's a core element of their outreach to customers, partners, employees and other constituents. Naturally, companies are starting to think about how to measure social media's impact.On Tuesday, February 2, Katie Delahaye Paine will speak ...

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