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PR Victory: Most Headlines Are Free of Overused Buzzwords

News release headlines are meant to convey information, draw a reader in, and aid SEO. But have public relations pros fallen victim to buzzword abuse in news release headlines?Thankfully, the answer is no.Earlier this month the Schwartz Communications’ Research Group released a brief that examined news release headlines and SEO. After analyzing more than 16,000 news release headlines from Business Wir ...

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Can you feel the excitement?

Good writing should convey excitement, without the help of punctuation. A number of editors with whom we have spoken have a simple rule: you are allowed to use no more than three exclamation points in your writing your entire adult life.While the Schwartz Research Group brief released this week looked at serious issues such as:Are release headlines too long?PR pros in which cities write the best headlines?W ...

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Making Money with Social Media and Subscriptions

CNN released the results of an "inaugural global research study into the power of news and recommendation." They conducted it by surveying 2,300 people around the world between June and August of this year to help advertisers understand the value of news stories that are shared via social media.A CNN executive, Didier Mormesse, said in a statement that "the commerciality of the social media s ...

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Only 18% of News Release Headlines are Optimized for SEO

The two most important elements for optimizing a news release headline are keyword inclusion and brevity. A company’s top keywords should be included in the headline when possible and should be placed early in the headline. In terms of brevity, a full release headline must be 65 characters or fewer to be fully displayed in Google. Many search engine optimization (SEO) experts, including our experts he ...

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Meeting of the Minds at PR News Digital PR Next Practices Summit

The middle of this week, I zoomed off to attend the Digital PR Next Practices Summit put on by PR News. New York is an easy trip, so maybe I shouldn't have packed my "tell me something I don't already know" attitude, but that's how I approach all conferences. If I have to so much as budge from my desk, it needs to be worth it.PR News didn't disappoint. As I sat and waited in vain for a wireless si ...

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Grunig Speaks on PR Measurement Evolution and Sustainability

Some of the brightest minds in public relations research and measurement today gathered for the first day of the Institute for Public Relations’ North American Summit on Measurement. They are here to share their best practices on research and measurement, and to discuss the future of PR measurement.It was great to hear so many research professionals recommending the types of benchmarking that the Schw ...

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What Mike Wise is Missing

This morning a crack member of the Schwartz Research team (Bill Bode) brought the recent Mike Wise kerfuffle to my attention. Basically, Mike Wise, a reporter for the Washington Post, was suspended for one month because he made up a story about Pittsburgh Steelers Quarterback Ben Roethlisberger and tweeted it out. Some media outlets ran the story and some people retweeted it.According to the Huffington Post ...

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Press Release Buzzword Bingo

My post last week that highlighted the most overused words in a press releases was very well received. Since so many of you liked it, I decided to take it a step further and turn the top 25 buzzwords into Buzzword Bingo cards. I didn’t want to slight anyone, so I created one card based on Sherk’s recent post, and the other card based on David Meerman Scott’s post from last year.Here they a ...

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The NHL Scores – In Digital Media

By Martin Gleissner and Anna Vaverka, Stockholm, SwedenIt is no longer a question of if but rather of how companies will extend their products, their brands and their messages to the digital universe.One prime example of this is the National Hockey League (NHL), which continually develops digital products and services with which to shorten the distance between the League and its fans.One of the major trends ...

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The most overused buzzwords in press releases: word cloud

To paraphrase Tom Foremski, “Buzzwords. Die! Die! Die!”I remember a time when everything was a robust, scalable, enterprise-wide, mission-critical, client/server, WYSIWYG, CORBA development solution with OLE.Well, maybe not quite that bad, but there are definitely words that have been overused when it comes to press releases. In some cases, these words have been so overused, their meaning is com ...

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PR Measurement: Building On Core Principles

Last month at the 2nd European Summit on Measurement, the 200 delegates passed the "Barcelona Declaration of Measurement Principles."I applauded the effort, but didn't blog about it at the time, because it just seemed like common sense and the way Schwartz has been conducting public relations on behalf of our clients for years.  As the Schwartz Communications Research Group continues to grow, ...

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Public Relations Lessons From Gallipoli

Over the weekend, I finished reading Gallipoli by Alan Moorehead. It was an engrossing, powerful read. For those not familiar with Gallipoli, it was a major campaign in World War I involving the British, French, and ANZAC invading a Turkish peninsula. It is a defining moment in Turkish history. In total more than 130,000 people died and there were more than 500,000 casualties. It was also a campaign fraught ...

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