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2011 NCAA March Madness Social Media Power Rankings

For the past few years, to critical acclaim, the Schwartz Communications Research Group has conducted the NCAA Social Media College Basketball Bracket Analysis (we believe we were the first to do it in 2008). As a PR firm that deals with high-tech, healthcare and services companies, we live social media every day and have a love of metrics. Therefore, we asked ourselves what if the schools in the Big Dance ...

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Analytics and Measurement in Practice at SxSW

For me, Sunday at SxSW could best have been described as analytics day. They decided to have all the research and measurement die-hards make the trek out to the AT&T Executive Conference center.  The surroundings were plusher, the seats much more comfortable and the data was fascinating.There were two interesting panels on measurement and analytics and the most exciting part is none of the speakers ...

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Banks and Innovation at SxSW

Within SxSW there is a small group of die hard people that are involved in the financial services and banking industry that meet to discuss the role technology will play in the evolution of this market. Since I work with many companies in the financial services and payments industry, I always make it a point to check out the sessions.The two most intriguing sessions of the second day of SxSW day both dealt ...

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SxSW: Changing the Way We Think (Day 1)

SxSW is alternately described as a tech party a la COMDEX in the mid 90s, Spring Break for techies, DEMO for those trying to reach young, hip, consumers and a conference that has jumped the shark. To me it is a great event and a great way to make connections, hear great speakers and have thought provoking conversations.To get myself in the right frame of mind, I listened to Alice's Restaurant on the plane f ...

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The American Idol Social Media Power Rankings

Many of us here are at Schwartz Communications and the Schwartz Research Group are huge fans of American Idol. Some of us for the singing, some for the drama and some for the pure joy of social media analysis and water cooler talk.Every year, as the season unfolds, Ryan Seacrest talks about how many votes are cast…but anyone who has worked in politics or public affairs knows that in order to get out ...

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The Long Tail of SuperBowl Ads?

Earlier this week, I wrote about where the VW/Darth Vader SuperBowl ad failed (great ad, great for VW, little mention of the Passat). That caused me to ask myself about the long term social media impact of the SuperBowl ads. Thousands of people were tweeting about the #brandbowl, but after the game, social media discussion turned to identity fraud and other topics. Were these ads a $3 million one-time deal, ...

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3 Simple Tests for Before, During, and After Delivering Content to Your Audience

I read two good blog entries yesterday about how marketers need to make sure they’re creating content that is engaging. One of them was a piece in PRWeek written by Schwartz president Bryan Scanlon. (I’m sure you’re all shocked I would speak highly of a blog written by my boss.) The other was a blog by Ann Handley of MarketingProfs, of whom I’m a big fan.Both of them make basically t ...

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How effective was the Volkswagen Darth Vader Ad?

For many people, the Super Bowl is as much about the ads as it is the game. USA Today has its ad meter, the Boston Globe was highlighting Brand Bowl and numerous pundits and bloggers rank the ads.My favorite commercial of the night was the Volkswagen Passat Darth Vader commercial, which my six year old son had us watch three times (and led to a bedtime wish for that Darth Vader outfit). Volkswagen broke con ...

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USA Today Snapshot: FAIL

This could also have been titled "When Surveys Go Bad."Surveys are one of the most popular research tools in a public relations executive's quiver. Too often though surveys are abused, twisted and the methodology is tortured until it screams in pursuit of a compelling headline. Too many surveys don't use random sampling, or extrapolate from too small a sample size.One of the most coveted placement ...

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The Lifecycle of Technology Keywords and Acronyms

Happy New Year!The Schwartz Communications Research Group decided the best way to look ahead was to look back…specifically to look back at the lifecycle of the tech acronyms and buzzwords we have all grown to love (or hate).This also gave us a chance to try Google Labs' new Ngram research tool. The search tool lets users examine the content of every book in the Google Books database, from 1800 to 200 ...

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What the New 2010 U.S. Census Data Means to PR Statisticians

The new 2010 U.S. census data that is starting to be released today will have a profound impact on our economy. From shifting the balance of political power, to insights into changing American demographics, much of the data will take quite some time to digest.Yet there are some practical concerns that public relations professionals should start incorporating starting today. Most importantly, the base number ...

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The power of personality to drive conversation: Baker v. Patrick

Sometimes when you analyze data, something jumps out at you that makes you really take notice. This morning, I was analyzing the social media volume and tone of the Charlie Baker and Deval Patrick campaign for Governor in Massachusetts. I had not paid much attention to it as Schwartz (and I) am not involved with either campaign.Earlier this year, we analyzed the discussion around Brown vs. Coakley, and the ...

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