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2012 Social Media March Madness: Duke vs. KU

It’s March, which can only mean one thing to the Schwartz MSL Research Group- it’s time to once again get out our calculators and basketballs- it’s Social Media March Madness time. Since we first started measuring social media muscle amongst college fan bases back in 2008 (we believe we were the first to do it), the NCAA Social Media rankings have slowly become one of our favorite and most ...

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SxSW Sunday: It’s all about convergence

Today was a great day at SxSW. I had the pleasure of attending three different sessions on payments and mobile wallets, one on the future of retail and a most inspiring session that looked at updating classic iconic ads for today’s technology.I was prepared to write a very payments-focused post. But as I was thinking about today, I realize the key lessons for PR and business professionals transcend th ...

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SxSW Saturday Takeaways: Destroy Labels, Know Yourself

Saturday at SxSW was much more interesting than Friday. I had the pleasure of attending a very wide range of panels. The topics included strategic communications, Dad bloggers, enterprise social media, the future of mobile wallets, a comedian/activist keynote, and a look inside Joss Whedon’s head. The panels were a mix of both aspirational visions and cautionary tales.The sessions were all great learn ...

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Only 19.5% of News Release Headlines are Optimized for SEO

For the second year in a row, the Schwartz MSL Research Group worked with Business Wire to determine how many PR professionals are optimizing their news release headlines for SEO. There was slight improvement compared to last year, but there is still a long, long way to go.The two most important elements for optimizing a news release headline are keyword inclusion and brevity. In terms of brevity, a full re ...

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Learning from Bissel – A Trade Show Master

Over the years, I have probably been to hundreds of trade shows. My clients frequently ask me what I think of trade show/Expo X and if they should exhibit/speak there.To me it always boils down to:Who will be there?Will  you have a chance to engage meaningfully with prospects (and the media/bloggers)?How crowded will it be?What commitment is involved.How much will it cost?This weekend I ran across a co ...

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The Twitterverse’s Response to President Obama’s Speech

Today there is a lot of discussion going on about President Obama's speech and issues around it. Here on the Crossroads blog we tend to not discuss politics, so I will leave the political analysis to others. But I wanted to compare and contrast what President Obama said last night to the Twitterverse's reaction to what he said - so we as professional communicators could see if his message was championed by ...

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Three Google tools you REALLY should be using in your PR programme

Have you ever counted the number of Google applications you use on a daily basis? Google, Gmail, Google Reader, Google Talk, Google Maps and Google Docs are indispensible to me personally (the jury is still out on Google+) and it seems like at least once a week someone tips me off to a tool that makes my professional life more efficient as well. Many of Google’s tools are designed to assist in ad targ ...

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Are our Priorities Correct? Debt Ceiling vs. NFL Lockout

As a public relations firm that deals with consumer technology companies, we always like to keep on top of the current trends and cultural memes. We were talking internally about how certain issues can be covered dispoportionately and decided to engage the Schwartz Research Group to do a quick look at what Americans are discussing in social media.The question we asked was simple: What is garnering the large ...

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Will the iPad Force PR Pros to Get in Touch with PR Results Rather than Dubious Metrics?

I've been considering a post I read last week from Joshua Benton on the Nieman Journalism Lab blog. I wouldn't say that I missed the point that Mr. Benton is making in "Decline, plateau, decline: New data on The Daily suggests a social media decline and a tough road ahead." He's talking about the early success, or maybe lack thereof, of The Daily, a news brand launched two months ago for the iPad. ...

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Salesforce/Radian6 Deal Reinforces the Power of Listening

Today, Salesforce announced its plan to acquire Radian6 for ~$326 million in cash and stock. Radian6 is one of the main social media monitoring and engagement tools we use at Schwartz Communications. This is good news for Radian6 employees, but what are the takeaways for the industry?To my mind, it all boils down to another company betting that even more companies will realize the power of listening, and as ...

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What should marketers and PR pros take from SxSW 2011?

Well it has been a week since the end of SxSW Interactive 2011. By this time, most of the attendees have recovered from the five days of non-stop seminars, parties, meet-ups and informal hallway networking. What did it all mean?There are a few key takeaways from Schwartz’s discussions at SxSW that I thought would make sense to share with our readers.Group Communications Overload – The “hot ...

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How Are The NCAA Social Media Power Rankings Doing?

Yesterday, we wrote a blog post that analyzed who would win the 2011 NCAA March Madness Tournament if it was decided solely based on a school's social media prowess.How is it working out?Take a look at the Southeast Bracket:A perfect 100%.What about the rest? Well, not so much. At least not this year. But we will see how it plays out in the end. ...

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