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What Does Influence Mean?

During MSLGROUP North America’s analysis of the Target credit card data breach, we spent some time discussing who had the most influence in the social media sphere. Breaking down “influencers” into different groups, we had deep discussions on who was saying what and why they mattered in the scope of the breach. From top tier media to local press to non-media, just what does it mean to be an “influencer?” Fo ...

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Social Media Power Rankings of March Madness Teams

It’s March, which can only mean one thing to the MSLGROUP Insights and Digital team here in Boston- it’s time to once again get out our calculators and basketballs - it’s Social Media Power Ranking of NCAA teams time. Since we first started measuring social media muscle amongst college fan bases back in 2008 (we believe we were the first to do it), the Social Media Power rankings of the colleges in the Danc ...

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It’s Psychology, Not Technology

At SXSW there are hundreds of vendors (some with really great services) offering tools for measurement, communication and engagement. Yet too often communications professionals forget strategy and psychology and let the tools drive. They get excited by all the bells and whistles and may miss the big picture or get distracted. The tools aren’t the car that gets us to our destination – they are the tools that ...

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The Stats Are In: Twitter Drives Trade Show Discussion

You may have noticed the flurry of tweets from @MSLGROUPNA’s healthcare practice last week. The stats are in: Twitter, as anticipated, was a main vehicle for driving discussion and sharing news at #HIMSS14. Even before the show started, 60 percent of healthcare IT influencers said they used social media more at trade shows this year than in previous years according to an MSLGROUP survey. Since 2010, HIMSS h ...

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Non-Media Influencers – Where are they?

Have you read the Target Breach eBook? If not, please do. Hopefully you've at least seen our previous blog posts regarding the topic. We’ve discussed the local television broadcast stations, which have had a major presence in the social media conversation surrounding the Target Breach, and we’ve mentioned non-media influencers’ presence. The conversation during the month of mid-December to early January was ...

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SEO for PR Content: Ace the Essential Tactics

      Next Tuesday PR News is hosting a webinar on a topic some public relations pros know a bit about, but nearly all of us would like to learn more: SEO for PR.The topic couldn't be timelier as organizations across industries are pouring substantial energy and money into creating sophisticated content strategies because if target audiences can't find that content online, it h ...

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The Journey of a Thousand Miles…

Starts with a single step. This quote appears more than 16 million times on a Google search. The meaning is clear, but there is a hidden piece of wisdom that many people overlook: You won’t know it is a journey of a thousand miles, unless you measure it. And it sure helps if you measure from the beginning, rather than after things are done. (Just ask any NFL referee). PR pros (and their executives) wa ...

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HubSpot Inbound 2012 Day 2- It’s Still About Content… And So Much More!

  Welcome Address- Inbound In Style!Thunderstruck, ACDC's awesome track, was the background to a video of Boston in it's glory with sunny skies and a fancy helicopter winding through the neighborhoods below. Flash to Darmesh and Brian (HubSpot co-founders) wearing track suits and aviators enjoying the ride. Finally, after lots of lead up- they "landed" at the conference and gave a funny ...

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And, The Gold For Country Spirit Goes To #TeamGreatBritain (#TeamGB)

 If country spirit was a category in the #2012LondonOlympics, Great Britain will have won another gold medal.  View image As of August 8, Great Britain has seen an overwhelming amount of support on Twitter and Facebook, securing more than 3,000,000 mentions over the past 30 days. Even weeks before the Olympics started, #TeamGB was tweeted thousands of times daily. The public using the ha ...

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The Wieber Effect: Do Stumbles Drive More Chatter Than Success?

Last night, millions of Americans were transfixed by the gold-medal winning performance of the U.S women’s gymnastics team.  The “Fab Five,” as members of the media now fondly call them, made history by catapulting the U.S. to its first Olympic gold in women’s gymnastics since 1996. However, one look at the social media discussion shows that Americans (and the NBC announcer ...

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Are All Gold Medals Created Equal?

When it comes to social media discussion and celebrity, the answer is a resounding no.To date, U.S. Olympians have won five gold medals in the 2012 games. They have been mentioned 176,568 times on social media over the past few days.  Some, such as Lochte and Franklin are household names. As of now Franklin is a slightly bigger social media phenomenon than Lochte.But what about the other gold medalists ...

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Surprising Olympics Social Media Driver? Water Polo

The XXX Olympiad is being called the "first social media Olympics." While I don't agree with the moniker, more attention is being paid to both the social media aspects of the Games and the availability of content as never before.The members of the Schwartz MSL Research & Insights Group are die-hard Olympics fans. I remember staying up and watching wrestling at 1:00 a.m. for previous Olympics. ...

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