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Facebook Advertising: The Key to Building Brand Presence

It’s hard to imagine a world today without Facebook. It seems that more and more of our time is spent on this all-encompassing social networking site. Most of us would never remember a birthday without it! This is no different for companies; it is becoming a necessity for brands to have a presence on Facebook. However, with the constant changes to Facebook’s newsfeed algorithm, it can be difficult for a com ...

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We Bet You Already Forgot These Five Obvious Tips About Video And Your Marketing Programs

You already know that video is important. People, regardless of their environment, respond better to visual information than plain text. And studies have shown that video doubles the time a viewer spends on a site. However, many marketing organizations have trouble incorporating video. According to Forrester Research, “74% of business executives say their company has a digital strategy, but only 15% believe ...

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Thought leader or company logo: Whom would you rather engage with on Twitter?

Sifting through Twitter, it’s easy to get lost in the sea of marketing materials. Webinar promotions, press releases and employee recruitment campaigns can easily clog a Twitter feed. Vendor logos and links clog the Twitter stream, but who are the people behind this self-promotional chatter?   While many of us in healthcare strive to increase engagement among patients and their providers, some forget the im ...

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SXSW: The Future is Wearable

Every year SXSW Interactive seems to have an overarching meme: mobile, apps, the singularity, zero interchange, Twitter. If I had one key takeaway from SXSW it's that this year (and the next few) is likely to be the “year of the wearable device.” According to the schedule, 64 different sessions touched on wearable technology in some way shape or form. To my mind the discussions broke into three different ca ...

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It’s Psychology, Not Technology

At SXSW there are hundreds of vendors (some with really great services) offering tools for measurement, communication and engagement. Yet too often communications professionals forget strategy and psychology and let the tools drive. They get excited by all the bells and whistles and may miss the big picture or get distracted. The tools aren’t the car that gets us to our destination – they are the tools that ...

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Now is the Time for Pharma to Get on Board the Social Media Bandwagon

In today’s digital world, social media has become an important part of an integrated communications strategy. When utilized to its full potential, this powerful communications channel fosters meaningful two-way discussion between a company and its stakeholders. Most industries have climbed on board the social media bandwagon, however the pharmaceutical industry has been slower to make the investment in this ...

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HubSpot Inbound 2012 Day 3- Content is key, but context is best!

More music, more excitement, more #inbound12! Day 3 and no signs that this team is slowing down. As Darmesh very excitedly shouted, "a few years from now we will say 'remember when Inbound was only 2800 people!'" So to keep it concise- things are moving fast and it's awesome to be on this train.Keynote- Brian Halligan 1. Inbound marketing over the last 6 yearsThere's a massive transformation about ...

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HubSpot Inbound 2012 Day 1- Content is Key!

    Today was the first day of Inbound 2012, HubSpot's annual production for Inbound Marketing best practices and helpful how-to sessions focused on making social media work for us!Since we are always working on clear and concise content, here's a glossary to get you going:HubSpot: "HubSpot is an inbound marketing software company that helps businesses take advantage of the inbound marke ...

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Learning from Bissel – A Trade Show Master

Over the years, I have probably been to hundreds of trade shows. My clients frequently ask me what I think of trade show/Expo X and if they should exhibit/speak there.To me it always boils down to:Who will be there?Will  you have a chance to engage meaningfully with prospects (and the media/bloggers)?How crowded will it be?What commitment is involved.How much will it cost?This weekend I ran across a co ...

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