You Are Here: Home » Content » Digital Media

IT Security Pros Primed for Black Hat Videos & RSA Speaking Submissions

This week, RSA Conference will open its speaking submission process for next year's event, scheduled for late February in San Francisco. And not too far from now in early August, Las Vegas will play host to the Black Hat USA conference. At MSLGROUP, we're busy on both fronts. For RSA Conference, we're analyzing accepted abstracts our teams drafted last year to see what worked. That insight will be applied d ...

Read more

How to put the “social” in healthcare IT social media: Experts weigh in

Continuing our post-HIMSS reporting, MSLGROUP Boston’s senior media and content strategist Don Fluckinger asked a few of the most influential social media leaders in the health IT space (they converse on Twitter with the #HITsm hashtag) what it takes to stand out in the crowd and become a thought leader, no matter your specialty topic. John Lynn, founder and editor of the Healthcare Scene blog network, advi ...

Read more

HIMSS15: All the trends you need to know in less than four minutes

It’s not every day you get to witness a movie’s world premiere, but that’s exactly what’s happening here. We interviewed some of the top movers and shakers at the week-long, 43,000-attendee Health Information Management Systems Society (HIMSS) convention in Chicago – including MSLGROUP clients – to learn about the hottest topics at the biggest health IT conference of the year. On the show floor and in the h ...

Read more

When MWC Attacks—A Changing Landscape Presents PR Opportunities

Mobile World Congress (MWC) started during a time when pro football was still played in Los Angeles and Milli Vanilli had yet to break a nation’s heart (1987). It is the now Grandaddy of them all in the mobile ecosystem, a combination of Cannes, the Super Bowl and an Apple product announcement. A monster of a show with a general attendance over 80,000 and rising, MWC attracts the major players in mobile fro ...

Read more

What Can We Learn From the First Social Media Fail of 2015?

I am asking all of my colleagues, friends, clients and acquaintances to make a simple New Year’s Resolution for 2015: Think before you tweet. It is common sense, yet it is so often the cause of spectacular social media failures and firestorms. The latest (and what I am calling the first social media failure of 2015) is courtesy of Sportscaster @jimrome who sent out a tweet (later deleted) in which he called ...

Read more

MSLGROUP San Francisco Opens New Office with Party and Media Panel Discussion

We broke in our brand new MSLGROUP San Francisco headquarters in the heart of the city’s Financial District on November 20, and we’re proud to say that the party and office opening event was a huge success. First off, we’d like to thank our innovative clients, especially those who came to 100 California Street to help us celebrate, talk technology, network, nosh and generally have fun. As a client-centric c ...

Read more

5 Strategies to Get Executives Engaged and Excited About Twitter

If you read my June 2014 blog post about why executives should get involved with Twitter, then you should have a good understanding of the business benefits of a socially-engaged company executive. In that post, I discussed how Twitter-savvy business leaders can help increase brand recognition, find talent and more. Now you are ready to learn more about key strategies that will empower executives to use Twi ...

Read more

#ICYMI: PRSA Boston’s The Digital Agency Event

By Caitlin Mahler and Antonia Rutter Facebook and Twitter and YouTube, oh my! Welcome to the world of the digital agency where these platforms aren’t a faux-pas, they’re a big piece of business. Last week PRSA Boston held a panel discussion on the changing face of agencies in the digital era. Peter Panagopoulos, director of national marketing, WGBH Educational Foundation, moderated “The Digital Agency” pane ...

Read more

Facebook Advertising: The Key to Building Brand Presence

It’s hard to imagine a world today without Facebook. It seems that more and more of our time is spent on this all-encompassing social networking site. Most of us would never remember a birthday without it! This is no different for companies; it is becoming a necessity for brands to have a presence on Facebook. However, with the constant changes to Facebook’s newsfeed algorithm, it can be difficult for a com ...

Read more

We Bet You Already Forgot These Five Obvious Tips About Video And Your Marketing Programs

You already know that video is important. People, regardless of their environment, respond better to visual information than plain text. And studies have shown that video doubles the time a viewer spends on a site. However, many marketing organizations have trouble incorporating video. According to Forrester Research, “74% of business executives say their company has a digital strategy, but only 15% believe ...

Read more

Thought leader or company logo: Whom would you rather engage with on Twitter?

Sifting through Twitter, it’s easy to get lost in the sea of marketing materials. Webinar promotions, press releases and employee recruitment campaigns can easily clog a Twitter feed. Vendor logos and links clog the Twitter stream, but who are the people behind this self-promotional chatter?   While many of us in healthcare strive to increase engagement among patients and their providers, some forget the im ...

Read more

Boston in Bloom – Happy Summer from MSLGROUP

After what seemed like a never ending winter and a spring that never sprung, Boston has finally come back to life.  Knowing we only have a short window, MSL Studios went out to capture the beauty. This video documents one day in late spring composed of a mixture of time lapse videography and moving landscape shots.  We filmed from sun up over the Zakim Bridge to sundown over the Charles River and everything ...

Read more