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Analytics and Measurement in Practice at SxSW

For me, Sunday at SxSW could best have been described as analytics day. They decided to have all the research and measurement die-hards make the trek out to the AT&T Executive Conference center.  The surroundings were plusher, the seats much more comfortable and the data was fascinating.There were two interesting panels on measurement and analytics and the most exciting part is none of the speakers ...

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3 Simple Tests for Before, During, and After Delivering Content to Your Audience

I read two good blog entries yesterday about how marketers need to make sure they’re creating content that is engaging. One of them was a piece in PRWeek written by Schwartz president Bryan Scanlon. (I’m sure you’re all shocked I would speak highly of a blog written by my boss.) The other was a blog by Ann Handley of MarketingProfs, of whom I’m a big fan.Both of them make basically t ...

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Optimism for Tech, Tech PR and Content Marketing

It is perhaps human nature to be a bit optimistic to start the year. And early headlines to lead off 2011 are fueling that optimism.Two days into the new year, The Boston Globe pointed optimistically to the start-up community, noting that it has never been easier to launch a new company, because of efficiencies created by cloud computing and other data center advances. Of note is this sentence, which fittin ...

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Can you really jump-start a Content Marketing program in a week?

Last week we had about 100 marketers in the room for our breakfast roundtable on content marketing here at our headquarters outside of Boston. (Watch highlights from the first half of the event). We came up with an interesting premise for the event:  one week before the event we would pick the name of an attendee out of a hat and create some free content for their company and show it at the event.Cool ...

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