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SxSW Saturday Takeaways: Destroy Labels, Know Yourself

Saturday at SxSW was much more interesting than Friday. I had the pleasure of attending a very wide range of panels. The topics included strategic communications, Dad bloggers, enterprise social media, the future of mobile wallets, a comedian/activist keynote, and a look inside Joss Whedon’s head. The panels were a mix of both aspirational visions and cautionary tales.The sessions were all great learn ...

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SxSW 2012 – Wait, Talk, Discuss

If today’s registration line is any indication, SxSW Interactive is going to be more popular than ever. Despite coming at an off time, registration still took more than 90 minutes – more than I ever had to wait at CES or COMDEX in its prime.True to SxSWi though, the time was not wasted. While in line, I had great conversations about the future of interactive marketing, the rise of mobile payment ...

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Only 19.5% of News Release Headlines are Optimized for SEO

For the second year in a row, the Schwartz MSL Research Group worked with Business Wire to determine how many PR professionals are optimizing their news release headlines for SEO. There was slight improvement compared to last year, but there is still a long, long way to go.The two most important elements for optimizing a news release headline are keyword inclusion and brevity. In terms of brevity, a full re ...

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If You Write it, They Will Come

An understated fact from this past holiday shopping season was the torrid sales pace of tablet computers, especially iPads and the new Kindle Fire. For anyone watching developments related to content marketing and marketing automation, the news is significant, for these devices are useless unless there is something on them to read.At least that's one of the findings in this year's "State of the Me ...

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SEO for PR Pros

Yesterday I participated, along with Tom Lynch of interactive web marketing firm Astek Consulting, in a PR News webinar on SEO best practices. I'm not an SEO expert, but have developed a strong interest in search over the past several years. To me, it goes hand in hand with PR. We all know that PR is about telling great stories. But to tell those stories, communicators have to create more content, and conte ...

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Social Media and B2B Buying Behavior

A new survey from Base One, Report 2011: The annual survey of changing B2B buyer behaviour, takes a look at "the extent to which B2B decision-makers are using social media tools and channels to help them in the process of refining their needs and identifying suitable suppliers for major business purchases."Base One surveyed more than 1,000 people in the UK, Germany, France, Belgium and Italy in sp ...

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PR Pros: Get Into the SEO Mindset

A couple of days ago, I spent some time with colleagues learning about a tool to help identify online "influencers" -- the people many of our clients would like to reach, naturally. Those influencers are mostly not reporters, although it's interesting to see as we start using the tool that reporters are at the top of many of the search results. It used to be that PR was largely about media relatio ...

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The power of simplicity

Take a look at the billboard below. Do you think this is effective communications or not?               I took a photo of this billboard as I was driving through Connecticut. I was convinced this was one of the worst billboards I had seen in my life.Yes, the message was simple. If you are injured, you should get Carter.I love simplic ...

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With Content Marketing: It’s About The Content, Stupid

Lately, a few outside experts have visited with us here at Schwartz. We love it, because it allows us to test our thoughts about how tech PR and healthcare PR are changing with people "outside the Schwartz firewall." It also allows us to twist the arms of our guests and get them to sit down on camera so we can ask them some questions. Ann Handley came to Schwartz recently for a couple hours of fun ...

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Talking Content Marketing and Content Rules with Ann Handley

Schwartz friends and family might recall our December 2010 content marketing event with MarketingProfs Chief Content Officer Ann Handley and HubSpot CEO Brian Halligan. We received great feedback on the talk and were happy to see the room packed, but guess it's to be expected--content is very much on marketers' minds, particularly as they consider social media and lead generation.Yesterday my colleagues Joh ...

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Salesforce/Radian6 Deal Reinforces the Power of Listening

Today, Salesforce announced its plan to acquire Radian6 for ~$326 million in cash and stock. Radian6 is one of the main social media monitoring and engagement tools we use at Schwartz Communications. This is good news for Radian6 employees, but what are the takeaways for the industry?To my mind, it all boils down to another company betting that even more companies will realize the power of listening, and as ...

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Google Rolls Out its Own Magazine

Google has launched a magazine, Think Quarterly, and mailed the limited number of copies (they printed only 1,500) to advertising partners in the UK. The magazine, Google's first, was created and published in the UK and is also available online.Since we, as lovers of technology PR, of course pay attention to Google and pitch editors of magazines (although it's not at all clear to me that Think Quarterly is ...

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