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Advancing Content Marketing in the Health Field

While health is a regulated industry, there are still many opportunities to inform, educate and engage stakeholders through lively, relevant content. Health has been and always will be about people. Content marketing is about understanding and encouraging them to take action. Recognizing the growing demand for content in the health sector, leaders from the pharmaceutical, medical device and biotech fields c ...

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Non-Media Influencers – Where are they?

Have you read the Target Breach eBook? If not, please do. Hopefully you've at least seen our previous blog posts regarding the topic. We’ve discussed the local television broadcast stations, which have had a major presence in the social media conversation surrounding the Target Breach, and we’ve mentioned non-media influencers’ presence. The conversation during the month of mid-December to early January was ...

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If You Produce It, They Will Look – Digital Content and the Media

As Bill Gates once said, “Content is king.” But in today’s digital age, the term content encompasses much more than text on a piece of paper, or even words on a blog when it comes to online media. Video and visuals are more and more common in professional journalism today. According to a 2013 PRESSFeed survey, 83 percent of journalists view images as very important or important, and 53 percent view video co ...

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Why Empathy is The Key to Engagement

  You are in the people business.  Your title may say that you are in sales, advertising, public relations or marketing, but all of these disciplines rely on the professional’s ability to engage with people. That is ultimately the nature of your business. “Even if you sell technology or toasters or apartments or apps– your story is about people…”  Ann Handley, a ...

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PR Pros Are Getting Better, but Release Headlines Are Too Long

The best content is useless if people can’t find it. Yet when it comes to the basic content companies produce the most, news releases, they often fail to optimize the most fundamental element – the headline.For the past three years, the Schwartz MSL Research and Insights Group, with invaluable help from BusinessWire, has analyzed the headlines of more than 11,000 news releases issued over Busine ...

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SEO for PR Content: Ace the Essential Tactics

      Next Tuesday PR News is hosting a webinar on a topic some public relations pros know a bit about, but nearly all of us would like to learn more: SEO for PR.The topic couldn't be timelier as organizations across industries are pouring substantial energy and money into creating sophisticated content strategies because if target audiences can't find that content online, it h ...

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HubSpot Inbound 2012 Day 4- Content, Context and Effort oh my!

Today was the final keynote speech, a few more break out sessions, and a closing ceremony of sorts where we all got kudos for attending and coupons for next year... what a day! Keynote: Gary Vynerchuck @garyvee "The only reason I love social media is only because it sells S#$%. I don't give a S$%& about Twitter, Instagram, Pinterest, Tumblr, Facebook or whatever, I care about where my cus ...

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HubSpot Inbound 2012 Day 3- Content is key, but context is best!

More music, more excitement, more #inbound12! Day 3 and no signs that this team is slowing down. As Darmesh very excitedly shouted, "a few years from now we will say 'remember when Inbound was only 2800 people!'" So to keep it concise- things are moving fast and it's awesome to be on this train.Keynote- Brian Halligan 1. Inbound marketing over the last 6 yearsThere's a massive transformation about ...

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HubSpot Inbound 2012 Day 2- It’s Still About Content… And So Much More!

  Welcome Address- Inbound In Style!Thunderstruck, ACDC's awesome track, was the background to a video of Boston in it's glory with sunny skies and a fancy helicopter winding through the neighborhoods below. Flash to Darmesh and Brian (HubSpot co-founders) wearing track suits and aviators enjoying the ride. Finally, after lots of lead up- they "landed" at the conference and gave a funny ...

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HubSpot Inbound 2012 Day 1- Content is Key!

    Today was the first day of Inbound 2012, HubSpot's annual production for Inbound Marketing best practices and helpful how-to sessions focused on making social media work for us!Since we are always working on clear and concise content, here's a glossary to get you going:HubSpot: "HubSpot is an inbound marketing software company that helps businesses take advantage of the inbound marke ...

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SocialTech 2012: Practical Fascination

One of the things to love about MarketingProfs is its focus on B2B social media strategies and B2B content marketing. Certainly there is a lot of hype about how various consumer brands are using social media channels to their benefit. Often those stories are the bane of a B2B marketer's daily life. We get to the office in the morning, greeted by a voice mail imploring us to read a [enter business publicatio ...

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It’s a B2B SxSW Monday

Today was my last full day at SxSW and it was once again filled with great discussions. For once I decided to forgo payments panels, and spent more of my time in panels that discussed B2B social media as well as a panel on brand journalism, and yes, one on the future of money.The brand journalism panel and B2B panels were filled with a lot of insight and tips that will be of interest to our B2B clients and ...

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