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The Road to HIMSS15 with FierceHealthIT’s Dan Bowman

Image: "Beauty of Chicago" by Flickr user normalityrelief, licensed under Creative Commons ShareAlike. Dan Bowman, the FierceHealthIT reporter deeply embedded in Washington D.C., has his finger on federal HIT policy’s pulse. We sat down with him to discuss what stories will matter to him at the 2015 Health Information Management Systems Society (HIMSS) Annual Conference and Exhibition April 12-16 in Chicago ...

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What Can We Learn From the First Social Media Fail of 2015?

I am asking all of my colleagues, friends, clients and acquaintances to make a simple New Year’s Resolution for 2015: Think before you tweet. It is common sense, yet it is so often the cause of spectacular social media failures and firestorms. The latest (and what I am calling the first social media failure of 2015) is courtesy of Sportscaster @jimrome who sent out a tweet (later deleted) in which he called ...

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MSLGROUP San Francisco Opens New Office with Party and Media Panel Discussion

We broke in our brand new MSLGROUP San Francisco headquarters in the heart of the city’s Financial District on November 20, and we’re proud to say that the party and office opening event was a huge success. First off, we’d like to thank our innovative clients, especially those who came to 100 California Street to help us celebrate, talk technology, network, nosh and generally have fun. As a client-centric c ...

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#ICYMI: PRSA Boston’s The Digital Agency Event

By Caitlin Mahler and Antonia Rutter Facebook and Twitter and YouTube, oh my! Welcome to the world of the digital agency where these platforms aren’t a faux-pas, they’re a big piece of business. Last week PRSA Boston held a panel discussion on the changing face of agencies in the digital era. Peter Panagopoulos, director of national marketing, WGBH Educational Foundation, moderated “The Digital Agency” pane ...

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When B2B Tech Memes Go Bad

We spend a lot of time celebrating the great work we do for our clients, and the industry honors the best campaigns of the year through awards such as the PRSA Silver Anvil and Holmes Report Sabre Awards. But not everything all PR professionals do is a home run, particularly if you try to insert your brand into a conversation where it doesn't fit. Facebook, Instagram and Twitter feeds are inundated with con ...

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Facebook Advertising: The Key to Building Brand Presence

It’s hard to imagine a world today without Facebook. It seems that more and more of our time is spent on this all-encompassing social networking site. Most of us would never remember a birthday without it! This is no different for companies; it is becoming a necessity for brands to have a presence on Facebook. However, with the constant changes to Facebook’s newsfeed algorithm, it can be difficult for a com ...

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Thought leader or company logo: Whom would you rather engage with on Twitter?

Sifting through Twitter, it’s easy to get lost in the sea of marketing materials. Webinar promotions, press releases and employee recruitment campaigns can easily clog a Twitter feed. Vendor logos and links clog the Twitter stream, but who are the people behind this self-promotional chatter?   While many of us in healthcare strive to increase engagement among patients and their providers, some forget the im ...

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Want Results from Surveys? 5 Questions to Answer

As tech PR professionals, we have long believed media consumers are addicted to survey results. Around major tech conferences, such as RSA and HIMSS, reporters are inundated with survey results providing insight into the worlds of end users. A recent informal survey of both our clients and reporters shows surveys remain popular, and if done right, survey results will lead to end-user engagement. PR pros sho ...

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Survey Implementation for Client Content Creation

At MSLGROUP, our mission as public relations professionals is to be our client’s most trusted advisor. Anytime a client wants to implement any type of new campaign or media outreach initiative, they look to us to give them the most valuable and honest advice on how to amplify their brand messages. One PR technique we have suggested often over the past several years is to create an end-user survey. When desi ...

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What Does Influence Mean?

During MSLGROUP North America’s analysis of the Target credit card data breach, we spent some time discussing who had the most influence in the social media sphere. Breaking down “influencers” into different groups, we had deep discussions on who was saying what and why they mattered in the scope of the breach. From top tier media to local press to non-media, just what does it mean to be an “influencer?” Fo ...

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SXSW: The Future is Wearable

Every year SXSW Interactive seems to have an overarching meme: mobile, apps, the singularity, zero interchange, Twitter. If I had one key takeaway from SXSW it's that this year (and the next few) is likely to be the “year of the wearable device.” According to the schedule, 64 different sessions touched on wearable technology in some way shape or form. To my mind the discussions broke into three different ca ...

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It’s Psychology, Not Technology

At SXSW there are hundreds of vendors (some with really great services) offering tools for measurement, communication and engagement. Yet too often communications professionals forget strategy and psychology and let the tools drive. They get excited by all the bells and whistles and may miss the big picture or get distracted. The tools aren’t the car that gets us to our destination – they are the tools that ...

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