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IT Security Pros Primed for Black Hat Videos & RSA Speaking Submissions

This week, RSA Conference will open its speaking submission process for next year's event, scheduled for late February in San Francisco. And not too far from now in early August, Las Vegas will play host to the Black Hat USA conference. At MSLGROUP, we're busy on both fronts. For RSA Conference, we're analyzing accepted abstracts our teams drafted last year to see what worked. That insight will be applied d ...

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PR Lessons Learned In 1H 2015: Part One

With the end of the first half of the year approaching, MSLGROUP decided to take a look back at the PR lessons learned thus far in 2015 and what they mean for our industry and our clients. Without further ado: 1. In times of crisis, early, frequent, honest communication that provides next steps is best. While not a completely new idea, 2015 has shown us a few different examples of brand crises done right an ...

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Health Data Interoperability: Report from the trenches

U.S. healthcare isn’t as seamless as, for example, the banking industry when it comes to data exchange. But it’s getting there, say the CIOs and experts we interviewed at HIMSS15. New standards such as Fast Healthcare Interoperability Resources (FHIR, pronounced “fire”) could get us there in two to three years. There is another vexing piece of the health data interoperability puzzle – the national patient i ...

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PRSA Puts the Spotlight on MSLGROUP’s Merrill Freund

The PRSA recently got a chance to grill San Francisco's managing director, Merrill Freund. Check out the full Q&A with Merill's thoughts on the changing nature of PR, his advice to new PR professionals and his recommendations on the healthiest coffee consumption levels below. PRSA - Tell me about MSLGROUP and your role there. Merrill - MSLGROUP is a global public relations agency that works with compani ...

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How to put the “social” in healthcare IT social media: Experts weigh in

Continuing our post-HIMSS reporting, MSLGROUP Boston’s senior media and content strategist Don Fluckinger asked a few of the most influential social media leaders in the health IT space (they converse on Twitter with the #HITsm hashtag) what it takes to stand out in the crowd and become a thought leader, no matter your specialty topic. John Lynn, founder and editor of the Healthcare Scene blog network, advi ...

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HIMSS15: All the trends you need to know in less than four minutes

It’s not every day you get to witness a movie’s world premiere, but that’s exactly what’s happening here. We interviewed some of the top movers and shakers at the week-long, 43,000-attendee Health Information Management Systems Society (HIMSS) convention in Chicago – including MSLGROUP clients – to learn about the hottest topics at the biggest health IT conference of the year. On the show floor and in the h ...

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Video: What Everyday People Know About Encryption

“Where the world talks security” was the tagline at this year’s RSA conference where 30,000 IT vendors and technology professionals exchanged ideas about security threats and products. A week later as media headlines continue to report the latest security breaches and privacy debates, it seems the security conversation has extended beyond the aisles of Moscone to the dinner table, spin class and playground. ...

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Where We’re Going, We Don’t Need Phones—Three Key Takeaways from MWC 2015, Where Mobile Went Way Beyond Just Phones

There aren’t many events in the world that can say more than 93,000 people traveled thousands of miles from 200 different countries to attend. The ones that make it into this upper-echelon of gatherings must be full of entertainment, intrigue, plenty of SWAG and more pseudo-celebrities than an episode of the Kardashians. So, are we talking about The World Cup, the Olympics, or possibly even the Academy Awar ...

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The 2015 RSA Conference Clock Ticks Toward April 20

Are you a marketing or public relations professional responsible for making your executive team look good in front of reporters and industry analysts at the 2015 RSA Conference? Do you have your finger on the pulse of how reporters plan to spend their time at the conference? How many media briefings do you have scheduled for your executives? Whether you have answers to one, two or all three questions, there ...

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5 Things Every Business Should Know about Data Privacy and Security in 2015

Recently, I had the pleasure of attending a panel hosted by the Commonwealth Club in recognition of Data Privacy Day 2015. (Thanks to our excellent client ESET, a sponsor of the event, for the in!) The panel, “Open Forum: Data Privacy Trends 2015,” was moderated by Forrester Research Principal Analyst Fatemeh Khatibloo, and included security executives from Box, Disconnect, IBM, Intel and TRUSTe. True to it ...

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The Road to HIMSS15 with FierceHealthIT’s Dan Bowman

Image: "Beauty of Chicago" by Flickr user normalityrelief, licensed under Creative Commons ShareAlike. Dan Bowman, the FierceHealthIT reporter deeply embedded in Washington D.C., has his finger on federal HIT policy’s pulse. We sat down with him to discuss what stories will matter to him at the 2015 Health Information Management Systems Society (HIMSS) Annual Conference and Exhibition April 12-16 in Chicago ...

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The Road to HIMSS15: Tracing Health IT’s Rocket-Shot Rise

Photo credit: “McCormick Place At Night” by Rob Jacob via Flickr, used with permission via Creative Commons license. In 2011, HIMSS sessions and exhibitors’ focus reflected the sunrise of meaningful use, which at the time meant installing new EHR systems and collecting patient data. By 2015, it’s clear from the HIMSS content and trade show emphasis, that using EHRs isn’t good enough: It’s time to do somethi ...

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