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When Retweets go Bad

 Marketers and PR professionals have to be living under a rock if they have not heard about Twitter and its power to connect companies, consumers and anyone that wants to share. It is a way for companies to connect with their customers, it is free business intelligence, it is a brand-building complement, it is a low cost focus group, it is what you make of it.One of the currencies of Twitter is “ ...

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Practice safe text

The mobile industry is in a conundrum. Companies from Apple to Blackberry to Nokia to Qualcomm are all pushing to make the mobile phone the ubiquitous computing device, wherever ever you are, whatever you are doing. With the growth of data-capable phones doubling since 2005 and now representing 88% of phones on the market in the US according to CTIA, they are succeeding. We are addicted to Crackberries and ...

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What beer can teach us about making it viral

One of the most common questions I hear from people at events and seminars is "What are the best practices for making a viral video? I want to make something viral."I quickly reply that the PR and marketing folks do not make something viral - Users, customers and fans do. What we can do is create compelling content and make it easy to share. But setting out to catch lighting in the bottle usually ...

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When business decisions negatively impact your brand

Last night it was announced that the Philadelphia Eagles have signed Michael Vick. Every brand in the NFL is a consumer brand, and for the most part they try to give off a family friendly image. In one fell swoop the Eagles went from this:To this:For sports fans, this means the Eagles may have a better team this year. Operationally it may make sense for the organization. But it will be interesting to see ho ...

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Beer Summit Winner: Buckler Beer

While President Obama doesn't like the term, last night's meeting feet from the Oval Office was aptly called "the beer summit."Just like the Academy Awards ceremony spotlights who's wearing what, the sit-down for the President with Cambridge (Mass.) Police Sargent James Crowley, Harvard scholar Henry Louis Gates, and late-addition Vice President Joe Biden highlighted who was drinking what.I mean n ...

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Cash for Clunkers? Ads vs. PR

As many Americans know right now, the government Cash for Clunkers program is kicking off. Auto dealers and manufacturers are making a big push behind it - and here in Mass. the push is even greater with the sales tax increasing by 25% shortly.What stuck me interesting is PR Week's take on the situation. Its Breakfast Briefing newsletter was all about "Automakers are kicking off an advertising bli ...

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Amazon puts its foot down

The Amazon/Zappos acquisition/deal news today has the blogosphere, tech media and Twittersphere abuzz. There are so many interesting nuances to this story that I expect this buzz to continue over the next few months. (Note: Schwartz does not represent any of the companies directly involved in this deal. I have represented companies that have partnered with Amazon and I am sure many of the companies with who ...

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Best Practices in Social Media Webinar: Learn from the Past

While some claim the summer months are a time when business slows down, anyone involved in retailing and consumer PR knows that it is when holiday planning swings into high-gear.To help companies maximize their social media efforts (particularly around the holiday shopping season), the team at Schwartz Communications will be hosting a Webinar on July 22 at 1:00 p.m. ET.The Webinar: "Groups, Handles and ...

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Remembering those who touched our lives

These past few weeks have brought news of quite a few passings, but the one that touched me most was the one I heard of last night - the passing of Oscar Mayer. Compared to the coverage given to some of those who passed recently, coverage of his death was a blip, yet his legacy and his company's consumer marketing savvy have had a profound impact on American culture.For full disclosure, back in the early 90 ...

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Is the Declaration of Independence on message?

As July 4th approaches, more and more people in the United States take time to reflect on their country, patriotism, the struggles of our founding fathers, and the courage shown by 300 average citizens in Lexington and Concord, just a few miles from Schwartz's headquarters. Americans think of the Midnight Ride of Paul Revere, the Constitution and those that gave the last full measure of devotion.Like many, ...

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Why Every Communications Professions Should Pay Attention to USJFCOM

I recently received a news brief from Jane's Defense in my email inbox. The headline intrigued me: "USJFCOM explores network-free warfighting."I read some more and the tease - “US Joint Forces Command (USJFCOM) has conducted a comprehensive wargame that, among other things, evaluated the military's ability to fight without networks” - reminded me of something important: As communicatio ...

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Consumer Lessons from PRSA’s Counselors Academy

Last weekend I spent a few days with 140 colleagues and competitors at the PRSA Counselors Academy Spring Conference. From there I went to the Silver Anvil Awards. It was a great time and I learned a number of new things. Most of the topics would bore our loyal readers, but there were a few items that I thought might be of interest.You can listen to my thoughts on why now is the time to ramp up the PR and m ...

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