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SxSW Day 3: Creating A Connection

The day started off with a great Social Media Breakfast Austin/SxSW where I had a chance to hang out with a few hundred other social media professionals. I saw some old friends and met a few new people with some really interesting companies. I ended up reconnecting with many of them at the Microsoft party later in the evening.Compared to the first two days of the SxSW, the panels were interesting, but not a ...

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SxSW Day 2 – Financial Services in the Spotlight

SxSW today for me was all about something near and dear to my heart (and many of my clients) banking and payments. I managed to carve out enough time to attend three banking sessions. The sessions ran the gamut from tips for personal finance to the future of banking and the role of geeks in finance.There a few lessons any financial services technology company should carve in stone, but these rules also appl ...

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SxSW – Day 1: It’s the Human Network

SxSWIt’s a good thing I am a morning person and registered early, as this line demonstrates. Many of the folks in the line missed the first sessions. (This is the line to get into the exhibit hall to register) The first session at SxSW dealt with social media marketing, and while it covered many thing I already knew, there were a number of interesting insights to take from it. One of the points t ...

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The Digerati Have Descended on Austin

SxSW starts today, and there will be five days full of panels, discussions and debates of interest to technology and consumer technology companies, social media and public relations professionals. I checked in this morning, and found out SxSW is not really a morning crowd... I will be live tweeting and blogging regularly from some of the most interesting panels and sessions. What struck me as I was per ...

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Schwartz Twitter Campaign Yields 70% Increase in Referral Traffic

This week's issue of PRWeek describes a holiday Twitter campaign that Schwartz designed and executed for Australian client RetailMeNot.com.RetailMeNot is an online discount and coupon site. They're a current Schwartz client, but this article focuses on a push made around the 2009 holiday shopping season to reach RetailMeNot's target demographic of women between the ages of 18 and 39 with messages about new ...

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Traditional and Social Media Intersect, Reinforce Each Other: PRWeek Interview with Bryan Scanlon

Traditional and social media relations are connected and shouldn't be viewed as "either/or," Schwartz Communications President Bryan Scanlon says in a new video interview with PRWeek.He describes how the agency, which serves established and entrepreneurial businesses in industries that include healthcare, technology, cleantech and professional services, performed over the past year and notes that ...

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Macworld Musings

Macworld is in full swing and going strong this week in San Francisco (Note: Schwartz does PR for the event, but I am not on the team). It was interesting to see the transformation of Macworld over the years. iPhone apps and mobile technology seemed to be the hottest apps at the show and drew some of the greatest buzz.In speaking with exhibitors and attendees they report attendance appears to be up this yea ...

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Did you hear about Apple?

Rumor has it they are going to be making some big announcement on Wendesday...Like many other tech executives and PR folks, I will be watching the news conference to find out that latest surprise from Steve Jobs.It looks like some of the data leaked out inadvertantly due to a CNBC interview with a McGraw-Hill executive, as reported here by Erica Ogg of news.comThe buzz has really started to rise. I just did ...

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CES Day 1: Fat vs. Thin

When it comes to CES in 2010, I am already noticing a dominant theme start to emerge in consumer technology at the show this year.  This year isn’t about smaller devices and form factors- it’s all about if you are fat or thin. Size doesn’t seem to matter as much as width.   Fat is beautiful (or in this case metaphorical depth) The hottest tech (by far) the first day of CES was 3D ...

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CES & Ten Things Not to Buy in 2010

Next week the annual Consumer Electronics Show (CES) takes place in Las Vegas, the venue which vendors debut the latest in the technology gadgets of the future. With so many new products entering the market, inevitably products that utilize older technology slowly reach end-of-life status. Along those lines Smartmoney.com has issued a list of "10 Things Not to Buy" with their predictions for the p ...

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Our bags are packed, we’re ready to go

While the trade show landscape has changed many times over the decades, with the pendulum swinging from big shows to focused, niche gatherings, there have always been a few shows that remind one of COMDEX in the mid 90s (and have the same unbearably long cab lines).One of these is CES - the premier consumer technology tradeshow. Schwartz and our clients will be there in force this year. At the end of each d ...

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Traditional Shopping Crushes Online Shopping in Social Media

Over the past week, we have had two of the biggest consumer shopping events of the past year - Black Friday and CyberMonday. The media buzz about each of these artificial shopping holidays has been enormous. That caused me to ask - who won the shopping PR war, Black Friday or Cyber Monday? (Note: Schwartz has some clients that capitalized on one or both of these shopping events).While it seemed obvious to m ...

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