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The most overused buzzwords in press releases: word cloud

To paraphrase Tom Foremski, “Buzzwords. Die! Die! Die!”I remember a time when everything was a robust, scalable, enterprise-wide, mission-critical, client/server, WYSIWYG, CORBA development solution with OLE.Well, maybe not quite that bad, but there are definitely words that have been overused when it comes to press releases. In some cases, these words have been so overused, their meaning is com ...

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PR Measurement: Building On Core Principles

Last month at the 2nd European Summit on Measurement, the 200 delegates passed the "Barcelona Declaration of Measurement Principles."I applauded the effort, but didn't blog about it at the time, because it just seemed like common sense and the way Schwartz has been conducting public relations on behalf of our clients for years.  As the Schwartz Communications Research Group continues to grow, ...

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When Social Media Customer Service Fails

More companies are turning to Twitter, Facebook and other social media channels every day for customer service. When it is done well it creates engagement and a deeper bond with a dissatisfied customer. It can also help publicly turn a dissatisfied customer into an advocate. It also saves money compared to call center operations.These are all good reasons for using social media for customer service. By the ...

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Public Relations Lessons From Gallipoli

Over the weekend, I finished reading Gallipoli by Alan Moorehead. It was an engrossing, powerful read. For those not familiar with Gallipoli, it was a major campaign in World War I involving the British, French, and ANZAC invading a Turkish peninsula. It is a defining moment in Turkish history. In total more than 130,000 people died and there were more than 500,000 casualties. It was also a campaign fraught ...

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Schwartz’s Clients Take Home The Gold

Earlier this week, the Publicity Club of New England recognized the best public relations and social media campaigns and tactics of the past year. The Bell Ringer judges were senior practitioners from Chicago and Boston.Schwartz is proud that we have continued the tradition of being recognized with more Bell Ringer Awards for work we have done with our clients than any other PR Agency in New England.Most gr ...

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What Does Jobs’ Keynote Mean to Consumer Tech Companies?

Today is a big day in the for consumer technology professionals…Steve Jobs’ keynote at the Apple WWDC. It is mostly showing off upcoming technology and putting the stake in the ground for competitors to try to beat. While there were a few hiccups with his demos, the content more than made up for it.This was one of his best keynotes in years.I will leave the roundup to the news sites, but there ...

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Thud 2.0 – Death to Bad Social Media Measurement!

In the bad days of PR measurement, some PR professionals would try to impress clients (or bosses) with the ‘Thud factor’ how big and heavy a clip book could they drop on a desk. It was all about volume, circulation and hits. But as KD Paine says, HITS stands for “How Idiots Track Success.” This lead some to focus on quantity rather than quality and to some inflated circulation a ...

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Advertweeting: The New Frontier

Today in advance of its Chirp Conference, stories appeared about how Twitter was going to start offering promoted tweets in 2010. People are commenting - What does this mean? Has Twitter flown the coop? Will fan backlash cause it to soon be singing in the Choir Invisible?I for one am glad to see at least one way in which Twitter is monetizing its service. Despite what some companies have done, you can only ...

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Top News Source Surprise

I recently came across a new survey from the folks at the Pew Internet and American Life Project. They asked Americans how they get their news. Most get it from multiple channels - no surprise there. The channel results surprised me though.The top three sources: 78% of Americans say they get news from a local TV station.73% say they get news from a national network such as CBS or cable TV station such ...

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Will Your Online Reputation Remain Unvarnished?

When I learned about this week's launch of a new review site for people, Unvarnished, I was reminded of squatters who reserved domain names for popular brands years ago, patiently waiting to cash in when companies paid to take ownership of domain names that some would argue should have naturally been theirs to claim in the first place. The new website Unvarnished, which is being called the "Yelp for Li ...

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Excoriating the AVE Troglodyte

Earlier this week I had the pleasure of attending the PR News Measurement Summit in Washington D.C. It was a gathering of a few hundred PR professionals interested in advancing PR measurement and sharing best practices for tying public relations to business results. The topics would be of interest to anyone in consumer, technology or cleantech public relations.There were a half-dozen sessions, but there wer ...

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SxSW Day 4: How Tweet It Is

There was a lot that went on today at SxSW, but it all seemed to revolve around Twitter. From @Ev’s keynote introducing @anywhere to panels, hallway discussions and hordes of techies tweeting while dancing and singing at TechKaraoke.Twitter does a good job of explaining the new service, but basically it allows any site to tag content to Twitter that let’ people follow feeds from the site (or peo ...

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