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USA Today Snapshot: FAIL

This could also have been titled "When Surveys Go Bad."Surveys are one of the most popular research tools in a public relations executive's quiver. Too often though surveys are abused, twisted and the methodology is tortured until it screams in pursuit of a compelling headline. Too many surveys don't use random sampling, or extrapolate from too small a sample size.One of the most coveted placement ...

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CES Day 1: Tablets and eReaders and of course 3D

The first day of the 2011 Consumer Electronics Show is over, and according to the exhibitors with whom I spoke, traffic has increased year-over-year and booth staffs are pleased with the type of attendee on the show floor.While last year was dominated by the introduction of 3-D TVs,  this year there are quite a number of sub-themes.3-D is still strong, with many companies introducing second genera ...

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The Lifecycle of Technology Keywords and Acronyms

Happy New Year!The Schwartz Communications Research Group decided the best way to look ahead was to look back…specifically to look back at the lifecycle of the tech acronyms and buzzwords we have all grown to love (or hate).This also gave us a chance to try Google Labs' new Ngram research tool. The search tool lets users examine the content of every book in the Google Books database, from 1800 to 200 ...

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What the New 2010 U.S. Census Data Means to PR Statisticians

The new 2010 U.S. census data that is starting to be released today will have a profound impact on our economy. From shifting the balance of political power, to insights into changing American demographics, much of the data will take quite some time to digest.Yet there are some practical concerns that public relations professionals should start incorporating starting today. Most importantly, the base number ...

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Reaching Consumers in 2011: Get Personal

When Steve Jobs announced Apple's new iTunes service “Ping” he described it as the vehicle for “discovery.” With the noise of the web increasing, Apple is not the only company touting the benefits of discovery. Big players such as Microsoft’s Bing have made the case for relevant results for a few years now. Upstarts such as Genieo provide free services that use your browsing hi ...

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PR Victory: Most Headlines Are Free of Overused Buzzwords

News release headlines are meant to convey information, draw a reader in, and aid SEO. But have public relations pros fallen victim to buzzword abuse in news release headlines?Thankfully, the answer is no.Earlier this month the Schwartz Communications’ Research Group released a brief that examined news release headlines and SEO. After analyzing more than 16,000 news release headlines from Business Wir ...

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Can you feel the excitement?

Good writing should convey excitement, without the help of punctuation. A number of editors with whom we have spoken have a simple rule: you are allowed to use no more than three exclamation points in your writing your entire adult life.While the Schwartz Research Group brief released this week looked at serious issues such as:Are release headlines too long?PR pros in which cities write the best headlines?W ...

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Only 18% of News Release Headlines are Optimized for SEO

The two most important elements for optimizing a news release headline are keyword inclusion and brevity. A company’s top keywords should be included in the headline when possible and should be placed early in the headline. In terms of brevity, a full release headline must be 65 characters or fewer to be fully displayed in Google. Many search engine optimization (SEO) experts, including our experts he ...

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Grunig Speaks on PR Measurement Evolution and Sustainability

Some of the brightest minds in public relations research and measurement today gathered for the first day of the Institute for Public Relations’ North American Summit on Measurement. They are here to share their best practices on research and measurement, and to discuss the future of PR measurement.It was great to hear so many research professionals recommending the types of benchmarking that the Schw ...

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What Mike Wise is Missing

This morning a crack member of the Schwartz Research team (Bill Bode) brought the recent Mike Wise kerfuffle to my attention. Basically, Mike Wise, a reporter for the Washington Post, was suspended for one month because he made up a story about Pittsburgh Steelers Quarterback Ben Roethlisberger and tweeted it out. Some media outlets ran the story and some people retweeted it.According to the Huffington Post ...

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Press Release Buzzword Bingo

My post last week that highlighted the most overused words in a press releases was very well received. Since so many of you liked it, I decided to take it a step further and turn the top 25 buzzwords into Buzzword Bingo cards. I didn’t want to slight anyone, so I created one card based on Sherk’s recent post, and the other card based on David Meerman Scott’s post from last year.Here they a ...

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The NHL Scores – In Digital Media

By Martin Gleissner and Anna Vaverka, Stockholm, SwedenIt is no longer a question of if but rather of how companies will extend their products, their brands and their messages to the digital universe.One prime example of this is the National Hockey League (NHL), which continually develops digital products and services with which to shorten the distance between the League and its fans.One of the major trends ...

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