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What should marketers and PR pros take from SxSW 2011?

Well it has been a week since the end of SxSW Interactive 2011. By this time, most of the attendees have recovered from the five days of non-stop seminars, parties, meet-ups and informal hallway networking. What did it all mean?There are a few key takeaways from Schwartz’s discussions at SxSW that I thought would make sense to share with our readers.Group Communications Overload – The “hot ...

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Responding to Facebook Attacks: Companies Weigh In At SxSW

The last day of SxSWi 2011, I decided to take a brief foray into crisis management, specifically looking at how brands respond to Facebook attacks. The dynamic session was highlighted by Dell and Intel discussing how they handled the issue of brand attacks. Ekaterina Walter, Intel’s social media strategist and Laura Thomas, a senior consultant at Dell who oversaw its Facebook presence consolidati ...

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2011 NCAA March Madness Social Media Power Rankings

For the past few years, to critical acclaim, the Schwartz Communications Research Group has conducted the NCAA Social Media College Basketball Bracket Analysis (we believe we were the first to do it in 2008). As a PR firm that deals with high-tech, healthcare and services companies, we live social media every day and have a love of metrics. Therefore, we asked ourselves what if the schools in the Big Dance ...

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Analytics and Measurement in Practice at SxSW

For me, Sunday at SxSW could best have been described as analytics day. They decided to have all the research and measurement die-hards make the trek out to the AT&T Executive Conference center.  The surroundings were plusher, the seats much more comfortable and the data was fascinating.There were two interesting panels on measurement and analytics and the most exciting part is none of the speakers ...

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SxSW: Changing the Way We Think (Day 1)

SxSW is alternately described as a tech party a la COMDEX in the mid 90s, Spring Break for techies, DEMO for those trying to reach young, hip, consumers and a conference that has jumped the shark. To me it is a great event and a great way to make connections, hear great speakers and have thought provoking conversations.To get myself in the right frame of mind, I listened to Alice's Restaurant on the plane f ...

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Mummy bloggers and public relations

Tots100, publisher of the British Mummy and Daddy blogger index, has just released the Tots100 parent blogging benchmark study 2011. Parent - particularly mummy - blogging has become a massive phenomenon in the States and its popularity is growing quickly here in the UK. This study is not only a great snapshot of who is blogging and why, but how this community of bloggers are interacting with PR people. Lat ...

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Facebook as your news source?

Recently, I wrote about a social media event I attended looking at the future of social media. One of the main predictions was Facebook would become a site people looked to for news updates. Well, the future wasn’t that far off, because the Rockville Central, a community newspaper near Washington, DC, moved all of its operations and news coverage to the paper’s Facebook page effective March 1. B ...

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Must Love Snacking: Empowering Brand Ambassadors Through Social Media

Last week, popchips and Ashton Kutcher, its president of pop culture, announced that it is looking for a vice president of pop culture. The position will pay $50,000 for a one-year term; and, the person selected for the job will help to oversee social media for popchips, creating digital content and serving as popchips’ on-location reporter at top pop culture events around the U.S.As stated by the pop ...

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The American Idol Social Media Power Rankings

Many of us here are at Schwartz Communications and the Schwartz Research Group are huge fans of American Idol. Some of us for the singing, some for the drama and some for the pure joy of social media analysis and water cooler talk.Every year, as the season unfolds, Ryan Seacrest talks about how many votes are cast…but anyone who has worked in politics or public affairs knows that in order to get out ...

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The “ick” factor: How to stop marketing from going too far

Every now and then, we all see a video or flier or stunt on the street that makes us go “What were they thinking?” In the quest to push the envelope and think outside the box, drum up some PR, try to get consumers talking and create that elusive “buzz”, sometimes things get taken too far. But as you brainstorm ideas and content for your company, how do you know what’s acceptabl ...

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The Long Tail of SuperBowl Ads?

Earlier this week, I wrote about where the VW/Darth Vader SuperBowl ad failed (great ad, great for VW, little mention of the Passat). That caused me to ask myself about the long term social media impact of the SuperBowl ads. Thousands of people were tweeting about the #brandbowl, but after the game, social media discussion turned to identity fraud and other topics. Were these ads a $3 million one-time deal, ...

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How effective was the Volkswagen Darth Vader Ad?

For many people, the Super Bowl is as much about the ads as it is the game. USA Today has its ad meter, the Boston Globe was highlighting Brand Bowl and numerous pundits and bloggers rank the ads.My favorite commercial of the night was the Volkswagen Passat Darth Vader commercial, which my six year old son had us watch three times (and led to a bedtime wish for that Darth Vader outfit). Volkswagen broke con ...

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