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SimplyHired.com Helping The White House Get Veteran’s Back to Work

Yesterday, the White House announced a plan to help put veterans back to work with the assistance of Schwartz MSL client SimplyHired.com, which gives veterans access to more than 500,000 job listings from its “veteran-friendly companies” job search filter.This initiative marks a huge milestone in our country’s commitment to repaying the debt of gratitude that is owed to all men and women i ...

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For What It’s Worth: Is a Bachelor’s Degree Worth It?

There has been quite a bit of discussion lately around the costs and benefits of getting a bachelor’s degree. With state and federal budget cuts, shrinking endowments and a lackluster economy, colleges and universities are dramatically increasing tuition costs. A lot of students have good cause to be frustrated; what other commodity or service increases its rates, on average, eight percent per year? ...

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Three Google tools you REALLY should be using in your PR programme

Have you ever counted the number of Google applications you use on a daily basis? Google, Gmail, Google Reader, Google Talk, Google Maps and Google Docs are indispensible to me personally (the jury is still out on Google+) and it seems like at least once a week someone tips me off to a tool that makes my professional life more efficient as well. Many of Google’s tools are designed to assist in ad targ ...

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Are our Priorities Correct? Debt Ceiling vs. NFL Lockout

As a public relations firm that deals with consumer technology companies, we always like to keep on top of the current trends and cultural memes. We were talking internally about how certain issues can be covered dispoportionately and decided to engage the Schwartz Research Group to do a quick look at what Americans are discussing in social media.The question we asked was simple: What is garnering the large ...

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The power of simplicity

Take a look at the billboard below. Do you think this is effective communications or not?               I took a photo of this billboard as I was driving through Connecticut. I was convinced this was one of the worst billboards I had seen in my life.Yes, the message was simple. If you are injured, you should get Carter.I love simplic ...

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Interview 101: No Bluffing!

It seems almost daily, someone makes the news for making an outlandish statement claiming erroneous facts as truth. Bob Knight, Jesse Jackson, Jon Kyl and Miss Teen South Carolina USA are just a few of the recent and infamous examples. In each case, they missed an important lesson in public speaking and interviewing 101: Don’t bluff your way through an answer. In case you missed it, here is a quick re ...

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Be Careful What You Wish For: Viral Internet Ups the Stakes in Consumer PR

The old adage states that there’s no such thing as bad publicity, but this isn’t quite the case. Those of us who make our living in consumer PR know that managing our clients’ reputations is a big responsibility, and that it is critical that our client’s brand is seen in a positive light. A recent stain on the public reputation of Food Network star Ina Garten shows illustrates how im ...

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What’s the Big Deal? Me.

So here’s the deal, last week  New York City hosted the first of many firsts: the debut of the Daily Deal Summit. The daily deal industry has spawned over 500 similar  businesses with the same general business model. The summit was an opportunity for all the players to come together as peers, rather than competitors, to discuss the  ramifications they’ve placed on the consumer. Th ...

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What’s in store for Oprah’s send off?

Last week, Oprah announced her final show will air on May 25. After so many notable (and some infamous) moments, the world is abuzz with what is in store for Oprah’s farewell. We asked members of Schwartz Communications’ consumer practice to give us their predictions: Allison VanNest: Oprah will invite President Obama and the first family to her last show. They'll talk about the American Dr ...

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Increasing Brand Loyalty: The revival of Consumers and Contests

Ladies and gentlemen, you are looking at a winner. Last week, I won an Australian low-flow toilet from Grist.org and Caroma through a contest I read out about on Twitter. Admittedly, as the renter of a small apartment in San Francisco, this does create more problems for me than it solves. Yet I still manage to feel awesome because of it. A toilet? Yes. Why did I enter? Several reasons:a) It was easy. The co ...

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Salesforce/Radian6 Deal Reinforces the Power of Listening

Today, Salesforce announced its plan to acquire Radian6 for ~$326 million in cash and stock. Radian6 is one of the main social media monitoring and engagement tools we use at Schwartz Communications. This is good news for Radian6 employees, but what are the takeaways for the industry?To my mind, it all boils down to another company betting that even more companies will realize the power of listening, and as ...

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Cereal Killer: PR Drives Discerning Consumers to Read Labels Causing Death of Cap’n Crunch

Most cereal eaters of the 80s let out a collective gasp when the rumors of Quaker’s Cap’n Crunch cereal being end-of-lifed circulated. The "cereal" killer here is labeling on consumer packaged goods (CPG), and the public relations campaigns that big food brands are doing around the health benefits of their food. Fox News discussed its demise as a result of the “food police” ...

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